In the new video game Humankind, you can chart your own path for our species, and while the milestones might look familiar, the nations achieving them are far from predictable. French agency BETC's cinematic ad for the Sega-published game has some fun with that central aspect of the game. In the spot, we see a...
Burgeoning multimedia news platform OZY Media maintains a stable of impressive partnerships between its growing digital presence and the popular (and expanding) outdoor OZY Fest. Now, the outlet is teaming up with a major conglomerate to tell inclusive stories: Walmart. The pair has announced a multi-year partnership that, per a recent press release, "will focus...
Sports Illustrated launched its gambling product, SI Sportsbook, in Colo. ahead of the NFL season this morning, in partnership with 888, a U.K.-based online betting and gaming company with 27 years of operating experience. The publisher plans to launch SI Sportsbook in New Jersey, Iowa and Indiana in the next few months, before expanding to...
Disrupted routines often reshape the way we spend free time, and the realities of the pandemic have meant that nearly everyone's daily life has seem some significant changes. For many, that's meant discovering new games on their phones--and realizing that they prefer gaming to Netflix or other video streaming services. Young consumers prefer gaming over...
Beats by Dre has signed its first deal with a college athlete, making Shedeur Sanders its youngest-ever spokesperson and continuing to layer in activism with its advertising. The first spot with Sanders---19-year-old quarterback at Jackson State and son of legendary former NFL star Deion Sanders--centers on the player's decision to attend a Historically Black College...
Five years ago, not many outside of Toronto had heard of No Fixed Address. The upstart agency had just come on the scene with a few clients mostly based north of the border. Jump ahead to the present, and with the addition of New York-based Mischief @ No Fixed Address, the agency has vaulted to...
It's finally official: Nielsen's national TV service, which has long served as a crucial measurement backbone for the television media industry, will no longer be third-party accredited by the independent Media Rating Council effective later this month, the organization said today. The decision from the MRC, which evaluates and accredits measurement tools to ensure figure...
When it comes to team sports, working alongside a hand-picked crew isn't just part of the fun; it's how you win. By allowing players to build their own betting team, WynnBET from Wynn Resorts Inc. is aiming to stand out among a new surge in online betting apps. In a new spot written and produced...
Livestreaming platform Instagram Live is accelerating its promotion of live shopping as a vehicle to reach consumers with a three-week event in September curiously named 10+ Days of Live Shopping. Featuring brands in fashion (Outdoor Voices), beauty (Aveda), sports (Hologear) and lifestyle (Peloton), the event will include goods from the likes of Selena Gomez's Rare...
Just days after department store Macy's and on-again, off-again toy retailer Toys "R" Us announced they are teaming up for a new toy experience, there's a new contender in the experiential toy space: Lunchables and venerable toy retailer FAO Schwarz. The Oscar Mayer brand, which was released nationwide in 1989, is leaning hard into its...
The past two years of the Covid-19 pandemic have reminded the world, in arguably the severest manner, of the importance of good hygiene. As a result, hundreds of millions of dollars have been spent internationally on advertising campaigns, both from public and private purses, to remind people how they can protect themselves as well as...
In-content advertising company Mirriad and tech-led communications business Looping Group have signed a partnership agreement which will see them jointly develop data-led content and placement opportunities for their clients. Mirriad is an artificial intelligence-powered advertising platform that has offices around the world, including London, Paris, New York, Munich, Shanghai, Mumbai, India and in the UAE...
In a highly regulated and still federally illegal industry, cannabis companies can't rely on traditional large-scale advertising, nor do they have consistent access to popular digital platforms. The reality for many weed purveyors: another day, another deactivated Instagram account. That's where hyperlocal marketing can come in, with a number of brands using the tactic as...
Yellowstone creator Taylor Sheridan's upcoming drama Mayor of Kingstown has been a long time coming. The crime drama series, which is co-created by Sheridan and actor Hugh Dillon, has been percolating for about 12 years, ever since Sheridan and Dillon met each other in Los Angeles. The first script sat largely untouched for a decade...
Burning fossil fuels for energy is wreaking havoc on the climate, and the next generation of marketers has a request for ad agencies: Break up with Big Oil. Top line In an open letter written by activist group Clean Creatives with 71 initial signatories, the "advertising and PR leaders of tomorrow" laid out an argument...