The producers of Fox's animated series Family Guy and Seth MacFarlane teamed up with the Ad Council's "It's Up To You" Covid-19 vaccine education initiative to produce a three-minute comedic short featuring the show's characters to help unvaccinated citizens feel comfortable getting their shot. Top line Fuzzy Door, 20th Television Animation and Fox Entertainment worked...
The Pulitzer Center began a three-week takeover of Facebook's Lift Black Voices hub Tuesday, where it will share content related to The 1619 Project. The New York Times started The 1619 Project to mark the arrival Aug. 20, 1619, of a ship carrying more than 20 enslaved Africans in Point Comfort, a coastal port in...
Venus Williams started showing signs of an auto-immune disease called Sjogren's syndrome in her early 20s, but the doctors she initially consulted with didn't pinpoint the illness. "Some people thought I had asthma, other people just didn't know," Williams says in a short film for Blue Shield of California. "Someone told me maybe I should...
French ecommerce platform Mirakl raised $555 million as it looks to expand its international operations and forge further into business-to-business (b-to-b) ecommerce. The Series E round, led by Silver Lake Partners, brings its valuation to around $3.5 billion, more than double its worth when the startup raised $300 million around this time last year. The...
Early in the Covid-19 lockdowns, questions of returning to the office typically revolved around proposed dates and mask protocols. But as the pandemic continued into its second year, it has become a highly complex--and potentially volatile--topic at companies around the world. For many organizations, it's no longer about a return to normalcy; it's about defining...
Billboard will present four-part Latinx and Hispanic Heritage Month special 12 Hours With ... on Facebook Watch. The Intellectual Property Corporation is producing the series, which will spotlight four Latinx superstars and focus on their heritage and how it shaped them and their music: Maluma, Anitta, Prince Royce and Mariah Angeliq. The first installment, 12...
Seven new partners joined the Twitter Official Partner Program Tuesday: Black Swan Data, Bloomberg, Hootsuite, ListenFirst Media, Meltwater, Netbase Quid and Talkwalker. They join existing partners Brandwatch, Dataminr, NTT Data, Salesforce, Sprinklr and Sprout Social. Twitter Official Partners receive "unparalleled" access to information from across Twitter.com, as well as early access to beta tests. For...
Nielsen is shifting local TV from ratings-based buying and selling to impressions-based buying. In January, the company will move to impressions-based buying and selling in local markets across the country, it said today. Top line At the same time Nielsen will shift to impressions-based measurement, it will also also add broadband-only homes as part of...
Snapchat released a set of stickers marking International Week of the Deaf. These stickers encourage Snapchatters to fingerspell. Our guide will show you how to use the International Week of the Deaf stickers in your Snaps. Note: These screenshots were captured in the Snapchat application on iOS. Step 1: Once you've captured a new Snap,...
TikTok revealed a slate of live programming on its platform to mark the return of Broadway shows in New York as pandemic restrictions continue to ease. Throughout September and October, artists, Broadway partners and creators will team up with TikTok on live programming including: special performances from Broadway casts; backstage tours showing off costumes, props...
The past 18 months have been challenging for businesses across industries. Yet Target managed to rack up significant growth through establishing a brand purpose and quality customer experience. CMO Cara Sylvester explained how the retailer fostered strong relationships with customers and maintained its growth strategy since 2017 during the Brandweek session Harnessing the Marketing Evolution,...
A virtual Wild West is an apt description for programmatic advertising. Or at least it was. No one can deny that in the rush to claim premium inventory, rates and eyeballs, the industry made up rules as it went along, capitalizing on pockets of value. This is true of any new marketplace; technology and demand...
From mass resignations of employees to a slew of new home-bound hobbies, the pandemic era has been as a time for re-evaluation of priorities for many people. Brands need to recognize that consumer self-reflection and follow suit in their own way--by re-examining their purpose and the messages that they put out into the world, according...
As a gatekeeper for some of the hottest names among digitally native startups at communications agency The Lead PR, Casey McDonald has his finger on the pulse of what's happening in the direct-to-consumer world. Not only does he manage media relations for accounts such as menswear label Mack Weldon and athleisure brand Vuori, but he...
When a brand interrupts your online shopping spree to offer a 15% discount in exchange for your phone number, ignoring it and paying full price feels pretty indefensible. Then you start receiving a constant stream of texts with abandoned cart reminders and flash sale notifications, and pretty soon you're wondering why you didn't just spend...
Clothing brands are coming for what's in your closet, and they're turning to third-party platforms for help. The secondhand clothing market is projected to reach 5.4 times its current size in the next five years, according to thredUP's latest Resale Report. Market research firm Cowen predicts it'll hit 14% of the total apparel market by...
Where there is confusion, there is often profit. And in these formative days of the metaverse, a shared virtual world that many hope will use cryptocurrencies as its financial backbone, the rise of legitimate crypto businesses has also enabled get-rich-quick schemes and outright scams. From Bitcoin and Cardano to Ethereum and Dogecoin, there are now...
When it comes to music for Latin and Hispanic Americans, it's about more than listening to a song while commuting or dancing at a special occasion. "Music and culture are intrinsically linked for Hispanic Americans," said Rob V?lez, senior director of multicultural at video streaming service Vevo. "Our data shows that they find music videos...
Americans have much to thank Canada for inventing. There's insulin, for example, and the pacemaker. A trio of Canadian filmmakers developed the Imax format in 1967, and a Nova Scotian inventor named Samuel McKeen gave us the odometer. Then there's a pioneer named Ron McClellan, who told Canada's CTV in 2015: "I never expected that...