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Новости за 17.09.2021

Restaurants That Thrived During Covid Can Thank On-the-Go Diners

Adweek.com 

Few industries were hit as hard by the pandemic as the restaurant business. After much of the country went into lockdown, restaurants--like almost every other business--were forced to close their doors. For many, though, the closure has been permanent. But some parts of the industry--namely the quick-serve and fast-casual segments--have served as something of a...

Expand Your Media Mix to Meet Users Where They Are

Adweek.com 

Editor's note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek's community of high-level experts. Today, Quartz's Natalie Diamond discusses the ever-evolving publisher-to-consumer relationship. Below, in her own words, she taps into the ways data insights can sustain engagement and product development. The challenge As the...

Vogue’s Met Gala Livestream Breaks Site Traffic Records for Scale and Time Spent

Adweek.com 

On Monday night, the fashion publisher and Cond? Nast title Vogue broadcast the official livestream of the annual Met Gala on its website, and the resulting traffic broke records for scale and time spent, with triple digit growth from 2019 numbers. The website received 8.2 million unique views, with time spent sitting at 30.5 engaged...

These Wild Ads Turn Cryptocurrency Price Fluctuations Into Music

Adweek.com 

The value of cryptocurrencies fluctuates wildly, making them seem like a risky investment. A new "Crypto Frequency" campaign from Havas' Hoy Buenos Aires for the Latin American personal finance platform Sesocio uses music to make that variance a bit more understandable than presenting data on a chart. Tenor Matias Leanza Montes recorded three 30-second radio...

Facebook Issues 2 Updates to Developer Policies

Adweek.com 

Facebook detailed two updates to its developer policies. A change related to Facebook Login requires all applications--hybrid, mobile and web--that use the manual Facebook Login flow to check the validity of the session every 24 hours and log users out if it is not valid. Product marketing director, developer platform Kelly Stonelake explained in a...

Snyder’s Wants You to Cheers to Oktoberfest With Pretzel-Flavored Beer

Adweek.com 

The beer and pretzel emojis are used frequently by breweries during Oktoberfest to promote their celebratory and seasonal releases. One brewery, however, has taken things one step further in its celebration of the annual event: Captain Lawrence Brewing has taken this classic pairing and brewed two styles of beer using Snyder's of Hanover pretzels in...

YouTube: How to Turn On Bedtime Reminders

Adweek.com 

The YouTube mobile application allows users to turn on bedtime reminders that will tell them when it's time to go to bed if they use the app during a certain time frame. Our guide will show you how to turn on bedtime reminders in the YouTube mobile app. Note: These screenshots were captured in the...

Facebook Removes Network in Germany for Coordinated Social Harm

Adweek.com 

Facebook frequently shares details on networks that are removed from its platform for coordinated inauthentic behavior, and this week, it added coordinated social harm to the mix. The company defines coordinated inauthentic behavior as the use of Facebook and Instagram accounts, events, groups or pages to mislead people or Facebook about: the identity, purpose or...



Instagram: How to Use the 2021 Latinx and Hispanic Heritage Month Stickers in Stories

Adweek.com 

For another year, Instagram has released new stickers celebrating Latinx and Hispanic Heritage Month, which users can add to their Instagram Stories posts. Our guide will show you how to use these stickers in the Instagram application. Note: These screenshots were captured in the Instagram app on iOS. Step 1: Once you've taken a photo...

Amazon Prime Video Touts Stories That ‘Change the Narrative’ in Emmys Ad

Adweek.com 

Just in time for the Emmys, Amazon Prime Video is taking the wraps off a new creative campaign highlighting what it hopes will soon be its award-winning programming, urging audiences to visit its platform for programs that "Change the Narrative." In a new spot, Prime Video Emmy-nominated titles like The Boys and The Underground Railroad...

McCann London CEO Sheryl Marjoram to Join DDB Australia Next Year

Adweek.com 

McCann London chief executive Sheryl Marjoram is set to relocate to her homeland of Australia to take up a role at DDB. Announced to the agency on Thursday evening, Marjoram will remain with McCann until the end of the year while a successor is sought. The new role will mean she will relocate to Sydney...

These Are The World’s Top Performing Creatives and Directors from Cannes Lions

Adweek.com 

Cannes Lions has revealed the ad industry's top performing creative talent as part of its annual global rankings. The Lions Creativity Report, released on Friday (Sept. 17), recognizes the world's most creative companies, people and sectors, as well as trends and insights from the winning work at the most recent Cannes Lions International Festival of...

Cameo Adds a One-on-One Component With Cameo Calls

Adweek.com 

Personalized video messaging platform Cameo introduced Cameo Calls, a new feature that enables fans to connect with participating talent in a one-on-one setting. The platform sees the feature as a way to bring the meet and greets that typically occur at events such as fan conventions, sporting events, music festivals and world tours into the...

Facebook Makes Login Connect With Messenger Available to All Verified Businesses

Adweek.com 

Login Connect With Messenger is now available to all businesses that have completed the social network's business verification process. The feature was introduced at Facebook's F8 Refresh virtual developers event in June, but only to beta partners. Login Connect With Messenger enables businesses to let people opt in to communicate with them via Messenger From...

Fox Gives New Fall Shows a Boost in Partnership With Clubhouse, PopSugar

Adweek.com 

Fox is going the audio route to drum up interest in some of its upcoming fall season slate, teaming up with social audio application Clubhouse and women's lifestyle site PopSugar. Three-part promotional series Fox Talks: A Clubhouse Experience will back new dramas The Big Leap and Our Kind of People, new singing competition Alter Ego...

Patti Smith Headlines Rimowa’s Star-Studded Call to Travel

Adweek.com 

In fits and starts, people all over the world have begun to travel again. Getting to and fro, though, is not without its challenges given the spread of the delta variant and ever-changing travel restrictions. In lieu of a full return to prepandemic behavior, luxury luggage brand Rimowa decided the timing was right to at...


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