ViacomCBS has put a premium on tightening its bond with fans with its wide catalog of shows and films across its various platforms. While it can communicate with viewers widely through social media, the company's MTV network is testing new ways of achieving one-to-one connections. In a promotion for the show The Challenge: Spies, Lies...
LinkedIn will invest $25 million in its new LinkedIn Creator Accelerator Program, which is aimed at helping creators on its platform build their audiences and amplify their voices. Up to 100 U.S.-based creators will be chosen to participate in the 10-week incubator-style program, receiving a built-in creator network, coaching, opportunities to be featured on channels...
Following the passing of Texas SB 8, which prohibits abortion about six weeks into pregnancy and incentivizes citizens to report pregnancy terminations with a finder's fee, online abortion clinic Hey Jane approached Dame CEO Alexandra Fine to produce a full-page ad in The New York Times defending reproductive rights. Dame, which crafted an ad supporting...
Messenger From Facebook released a new chat theme inspired by recording artist J Balvin. When users activate the J Balvin theme in a chat, that chat will have a cloudy sky in the background, and its emoji will automatically switch to the cloud emoji. Here's how to use the J Balvin chat theme in the...
Ted Lasso's Premier League team AFC Richmond may have been relegated at the end of its first season, but the heartfelt Apple TV+ comedy came out on top during this year's TCA Awards. The freshman season of the Jason Sudeikis-led comedy, which also scored the most TCA Awards nominations, has won three of the Television...
One of the biggest signs of an enduring pop culture legacy is the coveted Lego set. An honor typically reserved for beloved nerdy institutions, rarely do we cross a kit that strays from the likes of Harry Potter, Star Wars, Game of Thrones or other grand fantasy universes. But the next group of heroes to...
This article is part of the Hispanic and Latin American Voices in Adweek series, which will cover the different nuances and challenges within this community. Rainbow washed logos. Corporate donations. Predictably, 2021 saw a wave of brands step up for Pride Month. But when Pride Month ended, the logos went back to brand colors and...
Just over 25 years ago--a generation ago--Hispanic Heritage Month was signed into law as an official time to celebrate the culture and contributions of the U.S. Hispanic community. A lot of progress has been logged since then, but our journey to be seen, heard and valued isn't over yet. This generation is at a turning...
Musicians, friends and collaborators Steve Aoki and Travis Barker reconnected via a video chat on Messenger From Facebook, and the result was That Close With Steve & Travis. The virtual performance is available exclusively via the Watch Together feature on Facebook, Instagram and Messenger, and it features tracks including "Boneless," "Halfway Dead" and "Why Are...
BodyArmor, Pinterest and Sama Tea are sponsors of weeklong virtual experience the Women's Health Breakthroughs Festival, set for Sunday, Oct. 17, through Friday, Oct. 22. The editors of Women's Health are curating the program, which will include keynote conversations, panel discussions, workouts, workshops and other elements designed to inspire positive change and personal breakthroughs and...
Adobe is rolling out a new payment service for its commerce platform, designed to make it easier for merchants to offer an array of buying options for each transaction. The software giant said its Payment Services for Adobe Commerce will be powered through a partnership with PayPal's own commerce platform and available to stores using...
With a name like Monkey Shoulder and the phrase "play with your whisky" as a mantra, this brand wants everyone to know it's not your grandfather's nightcap. To further that goal, Monkey Shoulder launches a short film this week starring actor-comedian Joel McHale, who kicks off the video by thumbing his nose at traditional, staid...
An up-and-coming futuristic sport is locking in a blockbuster sponsorship with a technology positioning itself as the currency of the future. The Drone Racing League (DRL) said this week it signed a five-year contract with cryptocurrency platform Algorand that those close to the companies say is worth $100 million. The sum makes the deal the...