AT&T has teamed up with lifestyle and gaming brand 100 Thieves to build a virtual reality space geared towards socialization. The heavily branded "AT&T Station" is a spaceship-like area within the social VR platform VRChat that offers a movie theater for HBO Max titles; games like trivia, billiards and hide-and-seek; and a clothing store full...
If there's one thing grocery shoppers probably don't expect in the deadly dull bread aisle, it's a Spinal Tap-like encounter with an organic brand. But cult favorite Dave's Killer Bread brings its guitar-wielding logo to life for the first time in a new campaign that serenades consumers with a power chord solo and aims to...
Neighborhood social network Nextdoor teamed up with Reese's to bring back annual Halloween season feature Treat Map. Treat Map is available throughout the U.S. here through the month of October. Nextdoor said in a blog post Friday, "Add your home to the Halloween Treat Map to let neighbors know how you will be celebrating this...
When it comes to haunted houses, House Beautiful thinks the ghosts have gotten all the attention. To compensate, on Wednesday the Hearst title launched the first podcast in its 125-year history, a free, five-episode product called Dark House, which will explore the stories and architecture behind some of the spookiest homes in the country. The...
The unprecedented disruption of 2020 required marketers to reimagine their longstanding strategies as consumer needs changed quicker than ever before. In his best-selling book, Quantum Marketing, Mastercard's Raja Rajamannar--Adweek's Grand Brand Genius honoree for 2021--unpacks this notion by defining the four historical paradigms of marketing, and contends that the industry is now entering its "fifth...
How can brands better support minority-owned businesses? That was the topic of a Brandweek fireside with Jamie Lomas, vp of advertising sales at Amazon; Evelyn Rusli, co-founder and president/CMO of baby food brand Yumi; and Meghna Majmudar, head of executive and leadership engagement for diversity, equity and inclusion-minded consulting firm ReadySet. The group collaborated and...
There is no better time to partner with candy brands than Halloween season. One energy drink is getting into the spirit by linking up with a legacy candy company for a new beverage that tastes incredibly familiar. C4 Energy, a subsidiary of Nutrabolt, has teamed with the Mars Wrigley company for a Starburst-inspired energy drink....
In recent years, a wave of digital challenger banks has disrupted the U.K.'s banking sector, but many of those brands are still struggling to gain consumer trust. Now, as the Covid-19 pandemic accelerates the take-up of digital banking services, challenger Starling Bank has set out to convince more customers that it can go up against...
Instead of featuring one or two headliners as usual, the Pepsi Super Bowl 56 Halftime Show will split the spotlight five ways. Top line The event--which is slated to be held on Feb. 13, 2022, at SoFi Stadium in Inglewood, Calif., and air on NBC, Peacock and Telemundo--will feature performances from Dr. Dre, Snoop Dogg,...
If the popularity of build-your-own restaurants signifies anything, it's that, for a lot of consumers, the best meals are the ones you design yourself. Offering options is a necessity for today's restaurants, but expanding that inclusivity to a brand's hiring practices and company culture is a key element that can go overlooked. In its first...