It's no secret that the ad tech industry has a transparency problem. An estimated 15% of digital ad dollars vanish into the so-called "unknown delta." And advertisers are consistently finding themselves surprised by the places their ads end up. A nonprofit launched this week by two of the industry's most outspoken brand safety advocates aims...
Editor's note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions of Adweek's community of high-level experts. Today, Patrick Llewellyn of 99designs discusses a recent internal policy change. Below, in his own words, he describes his goal of providing flexibility for employees--and the organizational learning curve behind it....
Johnnie Ingram never imagined a career in the agency world would put him on the path to an Emmy nomination. The creative director and executive producer, who grew up in a small town in eastern Tennessee where being queer wasn't talked about, is the co-creator of HBO's We're Here, an unscripted reality series that follows...
As the craze around non-fungible tokens (NFTs) continues to captivate the crypto world, major media companies are still feeling out ways to package their legacy brands into one-of-a-kind art pieces for digital ownership. Their experiments have ranged from selling off historic moments from archival footage--as CNN has begun to do with its new Vault platform--to...
As D?a de Muertos-- also known as the Day of the Dead--approaches, it is not only a reminder to remember family and friends that have passed away, but to celebrate love and acceptance as a community. Doritos Mexico distills that message in this year's D?a de Muertos-related campaign with a short film titled "Nunca Es...
What would you do for an extra pizza from Domino's? For the people of Portugal, getting a free pie this Halloween is actually pretty easy. All they have to do place their orders from one of the country's most reputedly frightening streets. With creative assistance from agency Leo Burnett Lisboa and Flesh 512, the pizza...
Knowing how or when to reach out can be a crucial and yet difficult obstacle when it comes to suicide prevention. Seemingly minor struggles like sleep difficulty or financial stress can accumulate rapidly, leading to an emotional peak that can have dire consequences. Statistics show that these issues are often compounded for veterans. Leading into...
For special event supplies retailer Party City, Christmas comes early every year. That's because its biggest holiday is Halloween, and shoppers are typically eager to stock up on spooky skeletons, polyester spiderwebs, plastic creepy crawlies, candy and, of course, costumes. With just a few days remaining until the Great Pumpkin visits neighborhoods, shoppers are making...
Luxury retailer Neiman Marcus is leaning into consumer optimism about the holidays with a new campaign under the tagline "Celebrate Big, Love Even Bigger," getting a bit of a jump on sales ahead of Halloween. The luxury banner also unveiled its Christmas Book catalogue for 2021. It's an annual tradition that, like the campaign, combines...
The pandemic propelled us into a digitized future, compressing decade's worth of digital adoption into mere months. However, this time of disruption has provided a unique opportunity for marketers to construct new ways to unlock growth. Biljana Cvetanovski, partner at McKinsey & Company and co-author of The Growth Triple Play, joined Adweek's Digital Shift event...
Being a Black woman in PR, I often find myself outnumbered. Given the role of the DEI and all things Black culture expert in meetings, there were times I struggled to find my voice. Black marketing professionals are often behind some of the most culturally shifting campaigns. Such campaigns include the work of Wieden and...
Facebook Reels allows users to add captions to their videos, and our guide will show you how this is done. Note: These screenshots were captured in the Facebook application on iOS. Step 1: Once you've recorded or uploaded clips for your Reel, tap "Captions" on the right side of the screen. Step 2: Once the...
Messenger From Facebook added a new sticker pack inspired by SYBO's free-to-play mobile game, Subway Surfers. Our guide will show you how to use the Subway Surfers sticker pack in the Messenger From Facebook application. Note: These screenshots were captured in the Messenger app on iOS. Step 1: Open a Messenger From Facebook conversation and...
From the company that brought you misinformation, privacy issues, bullying and a riptide of societal ills comes Facebook's latest endeavor, an unapologetic claim to the wide expanse that is the metaverse. There's been speculation for weeks now that a name change was coming, and likely connected to this ambition. Without stretching too many brain cells,...
Cart.com has hired Kate Gunning to lead its marketing efforts as the ecommerce software and services firm looks to establish itself in the space between Amazon and retail platforms like Shopify. In her new role, Gunning will head up all aspects of brand strategy and marketing. She will officially start Nov. 8. Most recently, Gunning...
As promised last month, Twitter began rolling out what it called the first iteration of Spaces Recording, which enable hosts of Twitter Spaces to record and share their audio sessions on the platform. ???? REC has started one feature you've been asking for is Spaces Recording and the ability to replay. Some hosts on iOS...
If the eyes are the windows to the soul, what do our tongues tell us about the nature of being? Maybe nothing, but centering a promotion around this body part makes for a solid sight gag for My/Mochi, a brand that continues to embrace its goofy side. For its Halloween stunt this weekend, My/Mochi ice...
Disney, Google, Snap Inc. and Verizon teamed up on a series of next-generation augmented reality experiences for Snapchat inspired by Marvel's The Avengers. The lenses will be exclusive to Google Pixel users at first, and they automatically adapt to the environment, enabling Snapchatters to create cinema-quality effects for Snaps and Stories featuring the superpowers of...
While 2020 was a year largely defined by staying at home, mechanisms through which individuals could still find connections with others or an escape from the realities of life in a pandemic took on a new premium. Suddenly, those shows or movies that we heard about from a colleague or family member that were supposedly...