When the Covid-19 pandemic hit, streaming services experienced record amounts of growth. Now, as people begin to venture outside more and more, these services are battling subscriber churn once again as they try to hold onto those new audiences. For Lisa Holme, Discovery+'s group svp of content and commercial strategy, keeping consumers engaged comes down...
Just one day after Facebook confirmed who will succeed Carolyn Everson in her former post as vp, Everson herself sat down with Profitero president Sarah Hofstetter to talk about her next chapter--and Instacart's. During Profitero's Commerce Live event, Everson told Hofstetter she really didn't know what was next after she departed Facebook in June. "I...
WhatsApp began rolling out end-to-end encrypted backups of users' chat histories to all Android and iOS users Thursday. The Facebook-owned messaging application initially discussed the feature at the Samsung Galaxy Unpacked 2021 event in August, saying it would initially be available on the new Samsung Galaxy foldable models and enable people to migrate their chat...
According to research conducted by The Hispanic Star, Hispanic buying power is currently at $1.7 trillion. While brands have undoubtedly made significant efforts to reach this key demographic, few have been able to really crack the code on what drives Hispanic and Latinx consumers in their purchase behaviors. We asked marketers from Facebook, Coca-Cola, Microsoft...
Images in 2020 and 2019 of the Amazon Rainforest in flames rang alarm bells around the world--and there was one key culprit who hasn't been brought to justice. A damning headline in Rolling Stone this year called President of Brazil Jair Bolsonaro "the world's most dangerous climate denier" for presiding over widespread rainforest destruction and...
Black Friday is always surrounded by a marketing frenzy, but more recently some brands have begun to take a stand against the hyper-consumerism of the busiest shopping day of the year. Last year, for example, companies from Patagonia to Allbirds encouraged people to become more conscious consumers and embrace sustainability instead. The latest brand to...
Holiday cheer was hard to come by in 2020, when surging Covid-19 cases left Americans celebrating alone and too depressed to buy gifts. With the widespread vaccine rollout allowing friends and families to safely gather again, Ocean Spray is celebrating the opportunity for more traditional holiday celebrations with a #BetterTogether campaign. As we come out...
The upcoming COP26 summit in Glasgow, Scotland will be arguably the most important environmental summit of world leaders to be held to date. As a result, there is a rush by brands to state their sustainability credentials and intentions to garner attention and build public confidence around the brands consumers buy. The advertising industry is...
Megan Thee Stallion has quite a few branded endorsements under her fashionable belt, but her latest deal has to be the most entrepreneurial of them all. On Thursday, legacy fast food chain Popeye's announced a new development deal with the Grammy-winning artist. At first glance, the partnership looks familiar with its special menu item and...
There have been a lot of discussions here in the U.K. about young talent over the last few weeks, from agencies taking on Kickstart cohorts to the sad news that Watford's creative school has closed (and the relief that its brilliant head, Tony Cullingham, is heading to BBH and can continue his magic). Also, we've...
It's been a tumultuous two years for working women as a result of the "shecession," the term coined to describe the economic impact of the pandemic on women in the workforce. Specifically for Latinas, this sets the agenda toward equal pay even further back. According to advocacy group Hispanic Star, for every dollar earned by...
Two years ago, Nadav Regev was a real estate executive with a home in Israel and a business in America. Almost monthly, he found himself flying from Tel Aviv to Miami, then back again. As the economic hub of Israel, Tel Aviv is hardly lacking for stores to shop in. But one thing the city's...
Having secured major media client wins with Ferrero and Walmart in recent weeks, Publicis Groupe has continued to see its recovery from the pandemic, reporting its third-quarter organic growth of 11.2% year-over-year and 5% on pre-pandemic conditions with net revenue of $3,032 million (2,621 million Euros.) The network is motoring but it still has many...
It has almost become a clich? to talk about defining a "new normal" after the Covid-19 pandemic, but for many creative leaders, returning to how things were before is not an option. The past 18 months of crisis have thrown many of the industry's customs into question. Adweek recently convened a group of creative leaders...