In the run-up to COP26, the United Nations' Climate Change Conference taking place in Glasgow from Oct. 31 to Nov. 12, numerous brands have been boasting of their environmental efforts and credentials. So it is unusual to hear the boss of an electric car company say candidly of his industry: "Electric cars are not clean."...
The Media Rating Council accredited Pinterest Monday for two key metrics: display Pin impressions and display Pin clicks. The MRC is an independent nonprofit organization that sets standards for digital advertising, and Pinterest chief revenue officer Jon Kaplan said in a blog post that the accreditation means the platform met or exceeded compliance with industry...
This time of the year is not just about spooky antics. For many in the Mexican community, D?a de Muertos--or Day of the Dead--serves as a day of celebration and remembrance for family and friends that have passed away. In celebration of tradition, Patr?n and creative agency M Booth released a short film that tells...
Today's brands have more access to data than ever before. While the benefits of customer data are clear, this abundance of information also comes with a unique set of challenges, including figuring out which data points derive the most impactful insights. At Adweek's Digital Shift event, innovative marketing leaders from Hyundai, The Kellogg Company and...
In the not-too-distant past, corporate diversity efforts fell under the corporate social responsibility banner and often amounted to not much more than a footnote in the annual report. Now that the demand for change toward a more equitable society has grown so powerful, it's fueling an ESG investment boom and diversity, equality and inclusion (DEI)...
The way of the world has changed and as a result so has travel and mobility. It's an issue that Spanish carmaker SEAT has recognized in developing its new ad campaign which doesn't just feature its electric cars, but also kick scooters and e-bikes as it aims to grow its customer base. This isn't another...
For some people who ascend to the C-suite, the journey is a smooth one. For Vanessa Pappas, chief operating officer of TikTok, the opposite is true. Pappas joined TikTok in December 2018 as general manager, U.S., after nearly eight years with YouTube, and was then elevated to general manager for North America, Australia and New...
As the pandemic headed into its second year, television continued to provide the escape and connection to the outside world that we so desperately craved. Production shutdowns caused by Covid-19 sidelined some of our favorite shows, but exciting new series like Bridgerton (our Show of the Year) stepped in to fill the void and capture...
New York Times CEO Meredith Kopit Levien wants to make something clear: There is a difference between the news cycle and the news. That distinction--and a belief that the addressable audience who will pay for quality news will continue to grow regardless of who's in the White House or what stage of the pandemic we're...
As the editor at the helm of New York Magazine, a source of cultural accounting for a city whose influence shapes the world in its image, David Haskell has yet to enjoy a slow news day this year. Since last October, Haskell has presided over coverage that has explored the most divisive presidential election in...
Living through the golden age of television as a consumer means being spoiled by a wealth of choice: At any hour of any day, it's possible to watch a show of any genre to suit any taste on just about any TV channel, streaming service or platform. Behind the scenes, that means more creators than...
The beverage category of today doesn't remotely resemble the beverage category of five years ago--and it's going to be unrecognizable in just five more years. That's not because of some new technology or scientific discovery. Rather, it's because some bold brands out there have decided to empower consumers to be healthier, truer versions of themselves....
At this point in the pandemic, we're not as isolated as we were a year ago, but we're still relying on TV, publishing and digital brands to keep us connected to one another and the outside world. And Adweek's annual Hot List, which spotlights the standouts in those categories, is full of people and brands...
If your first sip of pumpkin spice latte happened before September, if you've begun checking items off your gift list, if you've got a Halloween costume picked out and your Thanksgiving weekend is planned--you're not alone. There's excitement in the air for the holiday season, according to a survey of social shopping analytics service Bazaarvoice's...