It isn't easy to convey how something tastes via an advertisement, but studies show that tapping into other senses like sight and sound can be helpful to advertisers looking to communicate the overlap between taste and other senses. Taking this message to heart, Philadelphia Cream Cheese is pushing forward with a new multi-sensorial platform. Launched...
Billboard and Twitter debuted the Billboard Hot Trending Songs Powered by Twitter chart Friday. The chart was initially mentioned at Twitter's 2021 Digital NewFronts presentation in May, with global head of content Jen Prince telling Adweek at the time, "Music has for years been the No. 1 conversation." Billboard Hot Trending Songs Powered by Twitter...
When it comes to personalization, most marketers don't get it right. They either do too little--e.g., indiscriminately blasting the same message and offer to everyone--or they go way too far, making people feel spied upon. Think about it this way: We call people creepy when they get closer to you than you want them to...
Despite a constant stream of rhetoric asserting otherwise, a new study conducted by Twitter found that right-leaning news outlets see greater algorithmic amplification on its platform compared with left-leaning news outlets, and tweets posted by accounts from the political right receive more algorithmic amplification than the political left when studied as a group. The social...
With national Covid-19 cases declining and more than two-thirds of U.S. residents ages 12 and up fully vaccinated, candymakers have good reason to believe Halloween is back. It might even be the biggest season of treats ever. The National Retail Federation estimates shoppers will spend an all-time high of $10.14 billion on Halloween-related products this...
With a 20-foot inflatable spider perched on its roof and an overgrown forest recreated just inside the front door, a dispensary in a corner of the northeast U.S. infamous for its witch trials has fully enveloped itself in the creepiness of the season. And though the cannabis retailer captures the spooky thrills of Halloween for...
Twitter extended the ability to host Twitter Spaces to all users via Android and iOS this week. The social network shared the update in a Twitter Spaces tweet, and users can get started by tapping the Compose button they would normally use to craft a tweet. the time has arrived -- we're now rolling out...
Instagram began the global rollout of branded content ads in its Reels short-form videos Friday. The Facebook-owned photo- and video-sharing network began enabling businesses and creators to add branded content tags to Reels last December. Instagram Organic feed and Story posts can be boosted and become ads via the new Instagram Boost for Branded Content...
Instagram added a Dune chat theme that allows users to add a desert scene to their conversations. Our guide will show you how to use the Dune chat theme in the Instagram application. Note: These screenshots were captured in the Instagram app on iOS. Also note, this theme is also available in the Messenger From...
Dwayne "The Rock" Johnson starred in a Super Bowl ad in 2013 for "Got Milk?", but consumers want Johnson back in the Super Bowl more than any other celebrity, according to a new survey from The Marketing Arm, an Omnicom agency that works closely with brands to place celebrities in ads, including the Super Bowl....
Celebrities are often spotted riding the Venice-Simplon Orient Express. The opulent train was made famous by Agatha Christie's Murder on the Orient Express. Recent movies based on that 1934 novel have helped maintain that rail service's rarefied air of classic luxury with hints of diabolical mystery. A single ticket from London to Venice goes for...
Phyllis Robinson was obsessed with the ideas that never made it past the drawing board. When DDB art director Helmut Krone was stuck in a creative rut, she looked through his waste basket. When she sat down to interview candidates, she wanted to look at the ads that their previous employer had rejected. "She felt...
Sometime in May 2021, headlines began to dub the concerning trend of employees leaving their jobs, regardless of the industry, as the "Great Resignation" or as some are now calling it, the "Great Reassessment." In the ongoing, unpredictable context of Covid-19, it is important now more than ever to consider the myriad of reasons for...
The third quarter of 2021 marked the first full quarter in which Apple's App Tracking Transparency framework, introduced as part of its iOS 14.5 operating system, impacted the entire period, as iOS 14.5 began rolling out April 26. Snap Inc. was the first domino to fall, reporting its financial results for the three months ending...
After a relatively short stint as global chief brand officer of Restaurant Brands International, Paloma Azulay's tenure has ended at the parent company of Burger King, Popeyes and Tim Hortons. The marketing veteran previously spent 14 years shaping Coca-Cola's marketing before joining RBI in 2018. Her exit from the company comes nearly seven months after...
There are two things that marketers are typically loath to do: own up to their mistakes and talk trash about the American public. A&W does both in a new campaign that revisits one of its failed product launches from 40 years ago and points the finger directly at math-averse people who didn't understand that its...
Technology enthusiasts often eagerly await the release of the newest smartphones, with ads from Apple and Samsung touting all the latest features. But Fisher-Price is urging shoppers to buck the trends with a nostalgic--and now Bluetooth-enabled--Chatter Telephone. The classic version of the baby toy, which retails for $9.99, features a smiling rotary phone on wheels...
Facebook introduced a revamped version of its Commerce & Ads IP Tool Thursday, Brand Rights Protection. Brand Rights Protection enables enrolled trademark owners to search and report content that they believe infringes on their intellectual property rights, and the revamp brings simplification to the process, as those rights holders can now upload and save up...