Paramount Pictures and Spyglass Media Group are spooking TikTok users prior to the Jan. 14, 2022, release of the reboot of classic horror film Scream. The video creation platform rolled out a new text-to-speech option featuring Roger L. Jackson voicing the character of Ghostface. David Arquette and Drew Barrymore, stars of the original film in...
At the height of the Covid-19 pandemic, many industries temporarily shut down while others boomed with unexpected demand. Stock photo and video companies became a key resource for many productions that could no longer schedule in-person shoots. This led the ongoing conversation around diversity in stock materials to reach new heights. In the latest effort...
The team behind Sphere, a free chat application on Android, iOS and the web created to "transform groups into vibrant communities," will be joining Twitter. The social network said roughly 20 employees--including co-founders Nick D'Aloisio and Tomas Halgas--will work out of its office in London with a focus on Communities, creators, direct messages and tweets....
Spotify for Artists and Shopify are teaming up on a virtual merch table. The integration of ecommerce platform Shopify into Spotify for Artists gives artists on the streaming platform the opportunity to grow revenue by connecting their Shopify store via Spotify for Artists, managing inventory and controlling which items are featured on their pages. Items...
Employees at streaming giant Netflix walked out of the company's Los Angeles and New York offices Wednesday to demand more support of trans and non-binary employees who work at the company. The employee walk-out, which was also supported with a solidarity rally and through statements of support from organizations around the country and high-profile Hollywood...
Facebook kicked off an on-platform campaign to back its Facebook Elevate initiative, which supports Black and Hispanic/Latinx business owners. The social network said the aim of "To New Heights" is to raise awareness of the free mentorships, resources and training available to those communities via Facebook Elevate. "To New Heights" consists of two main creative...
Soon, Amazon's roughly 1.5 million active third-party sellers--or at least those in its Brand Registry program--will have access to a search analytics dashboard for better insight into the performance of their products. The new dashboard will include both query and catalog performance. Query performance will provide insights into the search terms associated with products so...
What could spark conversation more effectively than a mysterious nosebleed plaguing the internet? Don't worry, nobody was harmed--it was all just an elaborate stunt by Apple TV+ to kick off the premiere of its new show Invasion, which arrives on the platform later this week. On Oct. 17, some of Twitch's well-known "Just Chatting" streamers...
Instagram rolled out several updates to insights on its platform Tuesday. Its new accounts engaged metric tallies the number of accounts that engaged with the content of a business or creator in a given time period, and it offers demographic information such as top age ranges, cities, countries and genders, as well as a breakdown...
Spotify rolled out Megaphone--its all-in-one podcasting platform for analytics, monetization and publishing--in four European markets Tuesday: France, Germany, Italy and Spain. The streaming platform cited data from eMarketer, which found that podcast listening in Europe now reaches between 20% and 30% of internet users in the markets where Megaphone debuted Tuesday. The company also shared...
At the end of September, Netflix had nearly 214 million subscribers around the world--larger than any other streaming video service on the market by nearly 100 million. But as growth in the U.S. and Canada continues to flatline, the streaming video giant--which ramped revenue up 16% year-over-year to a record $7.5 billion--insists it still has...
Super Bowl 56 will take place Feb. 23, 2022, which seems far away but in reality it's just around the corner. And while Tax Day (April 15, 2022) is even further out, Intuit's Turbotax brand is ready for both of those nerve-wracking and hopeful moments with its Super Bowl LVI ad. This will be the...