To further its goal of building a digital-first and data-oriented organization, Citi has named Elyse Lesley chief marketing officer for its U.S. consumer banking division. In the role, which she has held on an interim basis since September, Lesley will report to U.S. consumer banking CEO Gonzalo Luchetti as well as Citi's chief marketing officer....
It starts with a harmless goal to squeeze in just one more task before clocking out for the day--maybe a quick round of emails here or one last editing session there. Then that small task snowballs into three more small but urgent matters that result in you shoveling dry cereal in your mouth as you...
Snap Inc. shared an update on the steps it is taking to prevent the sale of illegal drugs laced with fentanyl via the Snapchat platform. The company wrote in a blog post, "Drugs laced with fentanyl have contributed to an alarming increase in overdose deaths in the U.S.in recent years. Fentanyl is a potent opioid,...
Steve Smith first joined AccuWeather as a forecasting intern in the summer of 1997. 24 years later, Steve is now President of the company, and it was his passion for weather and science and the company's reinvention during the digital revolution of the late 90s that he describes as "the perfect storm" of opportunity that...
Facebook Reels allows users to add songs to their clips before sharing them. Our guide will show you how this is done. Note: These screenshots were captured in the Facebook application on iOS. Also note, our screenshots will show you how to add audio to a Reel before you record a video, but you can...
TikTok is expanding its TikTok Marketing Partners program, adding six certified Sound Partners to the mix to help brands build sound-on strategies for their efforts on the video creation platform. The six new partners will supplement TikTok's commercial music library of more than 150,000 pre-cleared, royalty-free tracks sourced from emerging artists and top-tier music labels....
Over the last 4 years, Shannon Womack has helped lead Delta's global brand strategy and marketing for all brand communications in North America. As the General Manager of U.S. Brand Marketing, she has worked on developing award-winning campaigns, sponsorships with the Olympics and The Masters and helped launch a podcast aimed to champion diverse perspectives....
Gray Jones Media operates on a simple premise: that the queer community is far more diverse than LGBTQ+ media has historically suggested. On Wednesday, the holding company responsible for the titles Bear World, Gayming Magazine and Queer Forty launched its fourth title, Vacationer, aimed at capturing the "pink dollar" of the travel industry, which a...
A character named Guillermo, scene-stealer extraordinaire on the FX hit series What We Do in the Shadows, is hosting a pop-up event where he promises to dole out exclusive merchandise at a Los Angeles hotspot. Among the ghoulishly bedazzled swag: limited-edition kicks from Vans embellished with the phrase "Bite Me." They glow in the dark,...
Based on action alone, food and beverage brands seem to think shoppers--or, at least a subset of shoppers--are perpetually on the lookout for something new and unexpected. Something that, despite its appearance or ingredient list, must be tasted before it can be judged. This, presumably, is why Grey Poupon just made a white wine infused...
Pinterest is marking World Mental Health Day Sunday (Oct. 10) with Pinterest Havens, an initiative to creating space where people can reflect on the global impact of mental health, both on its platform and in the real world. Searches for "Sunday reset routine" have risen by seven times on the platform this year, while "destressing...
NBCUniversal News Group is shaking up its ecommerce strategy. The company has combined its NBC News Shopping and CNBC Select brands into a single destination, called Select. The offering, available at NBCNews.com/Select and CNBC.com/Select, includes a wellness guide to working out at home, a tech guide to working from home and a roundup of the...
After expanding its streaming measurement capabilities this year, Nielsen is combining its three streaming metrics into a single measurement suite--and rebranding two of them. Streaming Video Ratings, SVOD Content Ratings and Digital Ad Ratings will now now be offered in one measurement suite, which the company said will simplify ad targeting and measurement in the...
As tech billionaires Jeff Bezos and Elon Musk dream of flying to the stars in their privately funded space shuttles, the farmers of Sweden have sent a message to remind people that they are working to keep the focus on this planet and the climate challenges agriculture is facing. Cooperative Lantm?nnen, owned by 19,000 farmers...
When the conversation about obesity enters the public sphere, the tone can sometimes be misleading. Words of concern, jest, or intended motivation from onlookers can dull the edges of a potentially judgmental message. However, the end-result is often still the same for those actually living with it: blame, guilt and--most potent of all--shame. A new...
When fans arrived to see Australian DJ Alison Wonderland at Red Rocks Amphitheatre in Denver on Sept. 14, they encountered a new means of entry: their hands. The source? Amazon. In partnership with digital ticketing company AXS, the ecommerce platform installed "ticketing pedestals" that use a pay-by-palm technology called Amazon One at the 80-year-old venue....
TBWA\Worldwide, whose network includes Apple's bespoke agency, today announced it has found a new global creative chief. But unlike his predecessors, Ben Williams will have a new title and a wider remit that highlights where TBWA is investing for its future. Williams will be global chief creative experience officer, a title similar to what he...
The pace of mergers and acquisitions in the ad-tech sector has gathered a furious pace in 2021, with today's announcement that Twitter is to divest MoPub arguably the most high-profile deal of 2021. Top line Twitter has agreed to sell its ad-tech platform MoPub to AppLovin for an agreed fee of $1.5 billion in cash,...