Three months after debuting on the public markets and Taboola is continuing to cut deals in order to further spur its share price with the content recommendation outfit today announcing a deal with one of the biggest content owners in the U.S. Top line NBC Sports and Taboola have today announced a deal that will...
Celebrating Latinx heritage means honoring the complex tapestry of the varying communities, histories and practices that contribute to the culture. PopSugar is partnering with Macy's to do just that with "Reclaiming Tus Raices," a content platform dedicated to honoring Latinx communities, businesses, activists and creators that are, as the media company says, "reclaiming ancestral practices...
With each passing year, CMO tenures get shorter. According to the latest Spencer Stuart survey, chief marketing officers are staying in their roles for only 40 months and among the top 100 advertisers in the U.S., the median tenure is just 25.5 months. Each new CMO brings new priorities--and often new agency partners. "When a...
Like Punxsutawney Phil and his shadow, the return of Pop-Up Magazine to live performance suggests the arrival of a new season in the world of in-person events. The publisher announced today that Pop-Up Magazine Productions would be returning to in-person production in November, with shows slated for Nov. 12, 14, 16 and 18 in Oakland,...
The newest Snap Mini is aimed at encouraging its younger users in the U.S. to consider running for local office. The Run for Office Mini is powered with information from BallotReady on more than 75,000 upcoming elections on the federal, state and local levels, and Snapchatters can search for potential opportunities to become candidates based...
Facebook's hours-long outage yesterday caused some scrambling--especially for the platform's largest customer base, small and medium businesses. But any lasting impact will likely be more 2022 social budgets shifting to platforms like TikTok. In the shorter term, ad buyers would do well to check their numbers as Facebook turns on the ad-delivery taps and conversion...
The back-and-forth between Facebook and the Federal Trade Commission continued this week, as the company filed a second motion to dismiss the amended complaint filed by the agency in August. In late June, U.S. District Court Judge James Boasberg dismissed separate antitrust lawsuits filed against Facebook by the FTC and 48 state attorneys general last...
In his more than three decades as a star of Hollywood action movies, Bruce Willis has fought terrorists, traveled through time and even saved the entire universe. Now he's taking on the role of "The Guardian of Flavor" in a series of Spanish-language spots for beer brand Tecate from Rock The Agency. Launched in July,...
Facebook Gaming introduced co-streaming for all content creators on its platform, not just those in the company's Facebook Gaming Partners program. This co-streaming feature will allow all gaming creators to stream with up to three other creators at the same time. To co-stream, a gaming creator will need to tag another content creator, and that...
The Clips feature Clubhouse introduced in beta last week was rolled out to all iOS users Monday, with Android to follow soon. hello! good news! we're rolling out Clips to everybody on iOS, right now. in case you missed it: look for the icon in rooms to capture, save and share the last 30 seconds...
Facebook, Instagram, WhatsApp and other properties both public and internal were nonexistent for the bulk of Monday, with Downdetector initially reporting the outages at 11:40 a.m. ET. Parts of the platforms appeared to be returning around 6 p.m. ET, and Facebook confirmed in a tweet at 6:33 p.m., "To the huge community of people and...
Ryan Reynolds' voice has been a bigger boon to brand awareness than his actual face recently. So he does the talking while comedian Yakov Smirnoff does the mugging in the latest ad for Aviation American Gin. The ad for the spirit brand, developed by marketing agency Maximum Effort (also founded by Reynolds and now owned...
Starting an agency right before the onset of a pandemic triggered some soul-searching for Ravi Amaratunga Hitchcock. "It's existential every day," he said. "What is an agency and what does it do? What is a client? Everything seems to be in this shifting period." Besides world events, Hitchcock's ruminations spring from his unusual and winding...
There's a dichotomy in the feelings tweens have about menstruating. On one hand, many menstruators have no idea what's happening to their bodies. Dana Roberts, a former teacher, recalls how a student in her fifth-grade class in Atlanta 13 years ago asked her if they were dying after getting their first period. On the opposite...
Historically, fall is when retailers begin staffing up to ensure they can serve the shoppers who will flood in at the stroke of midnight on Black Friday. In fact, the National Retail Federation estimates brands added 475,000 to 575,000 holiday workers in 2020 alone. But as the 2021 holiday season approaches, there's already a widely...
Oct. 27, 2019, was a rainy Thursday in Brooklyn. Despite the chill and gloom, however, crowds began assembling before daybreak. Some had risen at 5:30 a.m. for a place in line. Some had driven from as far away as the Bronx. One might think these were fans lining up to see the Black Keys or...