Marketing research by Nielsen has firmly established that most consumer decisions are memory-based--you just remember favorite ads and brand campaigns. They're funny, clever, on point and thoughtful. Creativity can entertain, delight and inspire. But it's the long-term investment in a strategic approach that can move and maneuver brands and their behavior, especially during a time...
The National Basketball Association will tip off its 75th anniversary season Tuesday, Oct. 19, and Snapchat will enter its seventh year as a partner of the league with 360-degree cross-platform interaction for Snapchatters. Snap Inc. said in a blog post Tuesday, "We are a week away from the 75th anniversary season of the NBA, and...
David Kennedy, half of the duo who launched famed agency Wieden+Kennedy, died Sunday at the age of 82. Kennedy was born May 31, 1939, in Kansas, into the third generation of wildcat drillers. He grew up in the oil fields of Oklahoma, Colorado and other states along the eastern front range of the Rockies. He...
Facebook Reels allows users to add visual effects to their Reels before and after they record a video. For instance, one effect may make it look like glitter is moving around the screen. Our guide will show you how to add effects to your Facebook Reels. Note: These screenshots were captured in the Facebook application...
Here's some good news if you missed out on the first-ever Play-Doh for adults, which sold out on Amazon within 24 hours last year: Parent company Hasbro has done it again. This time, however, grown-up Play-Doh has a decidedly nostalgic twist: the '90s. "Think the '90s are over? Like, as if!" the product description reads....
MassMutual marked its fourth year as the official life insurance and retirement planning partner of the National Hockey League with a new spot featuring Alex Ovechkin and Nicklas B?ckstr?m of the Washington Capitals along with Ovechkin's wife, Nastya. Grey developed the spot in partnership with MassMutual, the NHL, the National Hockey League Players' Association and...
Ahead of the Uefa Euro 2020 Finals in the summer, British's largest communications organization BT released a campaign to address the bigotry, racism and hatred that footballers faced through online channels--Hope United. Led by Saatchi & Saatchi, the campaign involved some of the U.K.'s biggest names in the world of football coming together to tell...
Once the archetypal newsletter-centric publisher, theSkimm today announced its latest plans to evolve beyond email. The publisher is launching its third podcast, a free, weekly product called Pop Cultured, which will release 30-minute episodes every Tuesday that offer a nuanced exploration of the buzziest pop culture items of the week. Helmed by veteran producer Bridget...
To celebrate the United Nation's annual Day of the Girl, Lego has released a campaign to recognize the important contribution women will make in the future through a series of films celebrating the ambitions of young girls today. The #girlsareready campaign aims to remind audiences that a girl can do anything they set their minds...
Business directory and crowdsourced review forum Yelp released several updates and features Tuesday with an eye toward differentiating the experience for home, local, auto and professional services businesses on its platform. Yelp said businesses across nearly 500 categories have enabled its Request a Quote feature, sharing as examples that lawn services saw a 35% rise...