Summer has come to an end, the back-to-school season has wrapped, and marketers can finally take a moment to rest. Right? Of course not! The holiday shopping season is underway, and the pressure is on. This year we're heading into yet another holiday shopping season riddled with uncertainty, with the good news of the wide...
Facebook is gearing up for the holiday shopping season with daily live shopping experiences on Facebook and Instagram starting Nov. 1, the return of the #BuyBlack Friday initiative to highlight Black-owned businesses and exclusive gifts and deals from Facebook Shops and Instagram Shops that will be unlocked when people make purchases on the two platforms....
As investment management firm T. Rowe Price increases its focus on exchange-traded funds (ETFs), it has named Theresa McLaughlin head of global marketing. A marketing veteran with over 25 years of experience, McLaughlin's responsibilities will include marketing campaign development, brand strategy and management, digital solutions and client experiences, and investment and product content. She has...
For Harley Block and Michelle McAlear, helping brands authentically reach Gen Z has been the focus of their careers. Effectively connecting with this coveted demographic has proven to be challenging, and has left many brands looking for guidance and expertise on where to focus their resources. "Brands are having the awakening that Gen Z is...
Netflix has sought to win over streaming subscribers around the world with hit series like Squid Game and Stranger Things. Now, the service is betting that show-specific products available for purchase through one of the country's biggest retailers will offer another way to keep consumers coming back month after month. The streaming giant has teamed...
With people spending more time at home during the Covid-19 pandemic, British retailer John Lewis turns a house into a platform for one boy's playful self-expression. The campaign, created by Adam&Eve/DDB, promotes John Lewis' home insurance product. It supports the company's plans to quadruple the size of its financial services business and roll out new...
Sustainability is a leading topic of conversation across all industries today--and the advertising and marketing industry is no exception. On this episode of Yeah, That's Probably an Ad, we're joined by Kathryn Lundstrom to discuss the trends she's seen in sustainability since taking on the role as Adweek's sustainability reporter. Stream the new episode below,...
If ever people wanted to try new experiences and foreign adventures, then it's now as pandemic restrictions ease in many parts of the world. To promote the latest entry in the computer game series Far Cry, its makers have begun a campaign to persuade audiences to book travel to the fictional Cuban Yara Island. The...
As users create Facebook Reels, they can capture multiple clips that play together as a single video in the finished product. If you record multiple clips for a Reel and decide that you want to delete one of them (without starting the entire Reel from scratch), our guide will show you how to do just...
California Gov. Gavin Newsom has signed a bill into law that will require large retailers to include gender-neutral displays for childcare products by Jan. 1, 2024. The new law applies to retailers that sell toys and other childcare products like toothbrushes and have 500 or more employees across all locations in the state. (The bill...