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Новости за 04.10.2021

Twitter Takes the Wraps Off Twitter for Professionals

Adweek.com 

Twitter unveiled Twitter for Professionals, calling it a single destination for businesses, creators, developers and publishers across all industries to showcase their content, products and services directly on Twitter free-of-charge. The social network explained in a blog post, "Twitter allows anyone to tap into the public conversation. We know people come to Twitter to interact...

Clubhouse, DoubleVerify, Vimeo Join EC Code of Practice on Disinformation

Adweek.com 

Social audio application Clubhouse and ad verification platform DoubleVerify were among eight new companies to sign on to the Code of Practice on Disinformation from the European Commission. They were joined by online video platform Vimeo and five organizations that provide specific expertise and technical solutions to fight disinformation: Avaaz, Globsec, Logically, NewsGuard and WhoTargetsMe....

There’s a Monster Mash at a Serena Williams Tennis Tourney Courtesy of DirecTV

Adweek.com 

A freaky clown, a chainsaw-wielding killer and a giant monster show up at a Serena Williams tennis tournament, and if this sounds like the setup for a joke, there's a pretty good reason for that. The characters pop into the stadium out of nowhere and terrorize the fans in the stands, the broadcasters in the...

Adobe and Little Simz Want to Inspire More Diverse People to Pursue Creative Careers

Adweek.com 

The creative industry has a huge lack of diversity, with only 11% of people in the sector coming from a minority ethnic background, according to the Creative Industries Federation in the U.K. One of the issues is that more than 65% of students from Black, Asian and minority ethnic groups struggle to find creative role...

The 75 Fastest Growing Agencies in the US and Around the World

Adweek.com 

Access the entire sortable, interactive list of Adweek's Fastest Growing agencies and read their stories here. If running an agency before the pandemic was difficult, heading one up while the world was in lockdown was a Sisyphean task. As Covid-19 descended upon the global ad industry, agencies scrambled to figure out ways to stay afloat...

You Sponsored My Visa, but Do You Really Want Me to Stay?

Adweek.com 

As an immigrant, you can be the most talented and awarded creative at an agency, but if you're not in a workplace that fully supports who you truly are, you might get the title you want without the voice you need. Coming to the U.S. feels like a school cafeteria: Everyone sits with those who...

Business Is Booming for Climate-Conscious Publishers

Adweek.com 

Climate coverage, while getting more urgent and ubiquitous, is big business for publishers. But for this sector to keep growing, the buy- and sell-side need to get comfortable showing their cards and agree on how to measure that credibility. Bloomberg Media's 2-year-old vertical Bloomberg Green is one of the media company's strongest platforms for driving...

How Verizon Became New Streaming Services’ Secret Weapon for Scaling

Adweek.com 

In August, AMC+ landed what has become every streaming service's holy grail: a coveted Verizon partnership. As part of a deal between the two companies, certain customers of Verizon's broadband and unlimited phone plans are entitled to a free year of the AMC Networks streamer, featuring ad-free programming across its entertainment networks and early access...


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