It has often been said that shared meals are capable of bringing people together in surprisingly meaningful ways. Leaning into this basic truth, French grocery chain Intermarch? continues its series of ads spotlighting the sometimes bittersweet but ultimately heartwarming relationships of our lives and the role that food can play in them. "A Place to...
Deutsch New York has named its first chief marketing officer, appointing Nicole Souza to the new role. Souza will be in charge of lead generation, as well as working with leadership on increasing the agency's growth. Souza was most recently evp, growth and marketing at The Integer Group\TBWA. She will report to Matt Baker, who...
Mike Richards is immediately exiting his role as executive producer of both Jeopardy! and Wheel of Fortune, marking the end of a stunning downfall for a powerful game show executive who had once planned to host the long-running syndicated show. In a memo to staff Tuesday, Sony Pictures Television notified staff of Richards' imminent departure....
While many have sung of their wish to be an Oscar Mayer wiener, it's a far more practical dream to take a ride inside one. Adweek took a spin around New York in the Oscar Mayer Wienermobile on Friday, Aug. 27, and learned some insider secrets about the drivers--that is, the so-called "hotdoggers"--behind the wheel....
The day after the Supreme Court's decision to support student athletes' abilities to earn income through NCAA's Name Image Likeness (NIL) rule, Unilever's deodorant and antiperspirant brand Degree stepped in with its first-to-market #BreakingLimits campaign. While headlines of lucrative branding deals for student athletes ushered in an unprecedented world of student-marketing relationships, Degree's initiative appears...
"Drink responsibly" has been a phrase we've seen a lot in the past few years, but with Kristen Risk, co-founder and svp of marketing communications of Frankly Organic Vodka, it takes on a whole new meaning. Risk has been championing organic foods and ingredients from a young age. At 17, she moved back to the...
In April, influencer marketing agency Whalar announced it was hiring for 85 new positions. If co-founder Neil Waller could attribute this lightning growth to one industry force, it would be TikTok. "It's been a crazy year to say the least, but that's a sign of the category," he said. "TikTok is engaging with the creator...
While it has become trendy for corporations to show support for the environment, recent alarming reports on climate change inspired one beer brand to go beyond advertising and take action that could have a real impact. Polish beer brand ?ubr, which is owned by Asahi Europe, expanded a national park in Poland to help protect...
Germany-based Meetrics has been acquired by fellow ad verification outfit DoubleVerify (DV) which aims to expand its presence in EMEA after its multibillion-dollar IPO in early 2021. Financial terms of the transaction were not publicly disclosed although sources have cited the deal as a potential harbinger for a spate of further mergers and acquisitions following...
Research shows that pornography has become the predominant source of sex education for young people, but this can perpetuate unrealistic and sometimes unhealthy ideas about sexuality. Eden Gen, a new condom brand from French pharmaceutical company Majorelle, wants to provide an alternative sex education for Generation Z by encouraging young people to give up porn...
Early in the Covid-19 lockdowns, questions of returning to the office typically revolved around proposed dates and mask protocols. But as the pandemic continued into its second year, it has become a highly complex--and potentially volatile--topic at companies around the world. For many organizations, it's no longer about a return to normalcy; it's about defining...
McDonald's is a brand that is known throughout much of the world. And as Europeans travel for their holidays, the fast-food chain released a campaign to remind travelers of its worldwide presence. The "Geniess deinen Urlaub" ("Enjoy Your Vacation") campaign from DDB Vienna is made up of four posters featuring visitor attractions that include stone...
Editor's note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek's community of high-level experts. Today, Twitter's Caitlin Rush illustrates the growing interest from marketers in platform transparency reports. Below, in her own words, she urges brands to take more responsibility for their online presence and...
Shortly after the pandemic hit New York last year, when social distancing and quarantining were in full effect, Andrew Bennett posted on his Instagram Stories that he'd be at Brooklyn Museum if anyone wanted to ride bikes with him. And they did--17 people came out for a cycling tour of the city. By the time...
Lone River Ranch Water, acquired six months ago by liquor giant Diageo, launches its first national advertising this week as the tequila-inspired hard-seltzer competitor has expanded its distribution to nearly every U.S. state. The young brand, founded by a former account director at creative agency Anomaly, puts riding, roping, cowboys, cowgirls, country music and decorated...
There are few places in the world that are better to visit in the fall, or that have more vibrant downtowns for that matter, than New York. That's why Manhattan's Financial District plays the leading role in fashion brand Kate Spade's fall 2021 campaign, which is set to the tune of Petula Clark's 1965 hit...