A surreal short film for Beats by Dre stars a chatty drone with a jealous streak, Compton-born rapper Vince Staples and an "incessantly composed" retail maven, along with dialogue like this: "The root of pi is the root of life." Confused? So are a few YouTube viewers who said, "What did I just watch?" and...
To beat any potential disruption to Christmas that could be caused by shortages across the distribution chain, Dutch beer brand Heineken is offering to provide free beer as a gap filler while people wait for their real presents to arrive, saving them from being left empty-handed. The promotion, running across U.S. cities during the two...
Juliette Morris, a longtime executive in the media and tech industries, will be the new CEO of Adweek. Morris will bring a wealth of leadership experience and marketing expertise when she takes on the role in January. Most recently she served as CEO of global streaming audio platform TuneIn after stepping up from chief marketing...
Finding out that LinkedIn has joined TikTok must be a little bit like when grandparents started joining Facebook--wasn't that meant to be for the kids? Well, the world's largest professional network platform has begun a social campaign in partnership with a community of creators called "CareerTok" to encourage young people across the U.K. to look...
As users browse the Clubhouse application, they may come across rooms with inappropriate titles and/or rooms that are about inappropriate content. When this happens, users can report the room to the Clubhouse team. Our guide will show you how this is done. Note: These screenshots were captured in the Clubhouse app on iOS. Step 1:...
Clubhouse transformed its Interests categories into Topics that can be displayed on a user's profile. Users can choose whether or not to hide the Topics they're interested in, and they have the freedom to hide only some Topics while still displaying others. If you don't want other Clubhouse users to see the Topics you're interested...
Publishers and platforms alike are increasingly aware of the value in their first-party data. In a world with limited cookies and identifiers, first-party data sourced from a clear value exchange with a site visitor becomes one of the safest ways to understand behavior and deliver targeted media. In this rush to wrap their arms around...
Holiday sweaters are a staple of the season, donned for theme parties and family photos. This year, PetSmart is making sure pets aren't left out of the fun by giving away 150 of what it calls "Pawliday Sweater" sets. Consumers were able to enter the giveaway from noon to 11:59 p.m. ET on Dec. 2...
Messenger began testing Split Payment, a way for connections to either split a bill evenly or modify what each person contributing will pay. The feature is being tested in the U.S. only for now, and people with access can click the Get Started button in a group chat or in the application's payments hub. Messenger...
For all its good intentions, the ads.txt protocol introduced by the IAB Tech Lab in 2017 to combat domain spoofing has always had one key weakness: it relies on publishers to manually maintain their ads.txt files. But a new tool called sellers.guide, developed by a team at the video monetization vendor Primis, hopes to help...
In May 2019, ABC found an unexpected hit with Live in Front of a Studio Audience, in which an all-star cast recreated two episodes of iconic sitcoms produced by Norman Lear. Another successful iteration followed that December, and ABC had plans to turn it into a regular event, setting the third special for May 2020....
The publisher Food52, a Chernin Group property, has spent the last eight years cultivating a community so engaged that it not only supports the publisher's commerce efforts--it helps create the products themselves. In a conversation for Adweek's Commerce Week, Food52 president Claire Chambers explained how the publisher has evolved into a product juggernaut, with more...
Excess baggage fees can be the difference between a cheap flight and one that is cost-prohibitive. In hopes of avoiding paying excessive fees at the gate, more than a few bargain flyers have found themselves in the position of piling on every shirt they had in their suitcase to keep traveling costs down. To that...