Editor's note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions of Adweek's community of high-level experts. Today, Patrick Llewellyn, CEO of 99designs, shares new initiatives directed at employee wellness. Below, in his own words, he says full participation by leadership goes a long way to address mental...
Despite the havoc that multiple Covid-19 variants have wreaked over the past two years, vaccination remains a very controversial topic--especially within the Black community. When Black-centric dating app BLK, a subsidiary of Match Group, and Atlanta-based agency Majority saw an opportunity to reach out to the Black community, they didn't opt for the preachy public...
Each year, Adweek honors a handful of agencies with accolades, with this year's honorees including The Martin Agency as U.S. Agency of the Year, TBWA as the Global Agency of the Year, Publicis Italy as International Agency of the Year and Mischief @ No Fixed Address as our Breakthrough Agency of the Year. This year,...
If you're a fast-food brand, there is no end to how you can surprise and delight customers: entice restaurant patrons with toys and collectibles (but you'd better make them sustainable); introduce a new menu item (better make it plant-based); or appeal to consumers' worship of celebrities. The first two options carry a great deal of...
As 2021 comes to a close, it's time to once again gaze into our crystal ball--which is actually a group of retail and ecommerce experts--and ask what's to come in 2022. Much of what's in store will be familiar, but there is at least one new entrant on the list. We'll be back in December...
Even though the world began to open up and people started going outside more in 2021, consumers are still streaming more than ever before. Time spent streaming grew globally 21% year-over-year in the third quarter, and up 2% in North America, according to data from Conviva. Smart TVs, like Roku, Amazon Fire TV and Vizio...