Social audio application Clubhouse revamped the process of creating and setting up rooms on its platform. A spokesperson said in an email, "You know that feeling of slight panic that sets in when you open a room and you're trying to entertain everyone piling in, while simultaneously setting up pinned links, setting your audio quality...
When Geico teamed with Fatherly and Scary Mommy early this year, it wasn't to sell insurance to parents. Instead, the brand recognized a disparity between the rise of certainly disability diagnoses in young children and the lack of accessible resources for parents wanting to educate themselves. In response, the team created The Fatherly Guide to...
For brands seeking widespread appeal, it's good to have a presence where the shoppers are. And right now that's the video-sharing platform TikTok, which surpassed 1 billion monthly active users around the globe in September. In its debut U.S. TikTok challenge, #ShareTheMagic, Coca-Cola has enlisted Grammy-nominated artist Khalid to ask users to express themselves by...
Figuring out what to wear on a date to make the best impression can be a struggle. Dating app Bumble is trying to make it easier by launching Bumble Shop, a collaboration with marketing production house Juice Marketing that sells apparel, accessories and games. "When Bumble was founded in 2014, we originally created our merchandise...
Mobile analytics company App Annie released its latest report, which analyzes the use of mobile applications in 2021. The report showed that worldwide global spending across the iOS App Store and Google Play is expected to hit $135 billion in 2021, up from $112 billion in 2020. Mobile app downloads also increased in 2021. The...
The out of home category appears to have reversed the deep declines of 2020. So the Out of Home Advertising Association of America (OAAA), the national trade group representing media sellers, agencies and platforms, is preparing for greater gains next year by expanding its leadership team to sharpen its analytics and creative focus. The new...
Instagram released a Chill chat theme that adds a snowy winter background to conversations. Our guide will show you how to use the Chill chat theme in the Instagram mobile application. Note: These screenshots were captured in the Instagram app on iOS. Step 1: Open the conversation you want to customize and tap the conversation...
In an increasingly technology-driven world, personal shopping and delivery company Shipt is focused on leveraging its personal-shopper community to make personal-shopping delivery more personal. Shipt chief product and experience officer, Karl Varsanyi, spoke about how technology can help create a strong pathway to more personalized brand experiences at Adweek's Commerce Week. Cutting through the noise...
For more than two decades, Google's "Year In Search" has provided an annual time capsule for the events that have captured the world's attention. These reports give unique insight on the current zeitgeist by observing the words that appeared most often in search bars across the globe, encouraging reflection of our shared tragedies and triumphs....
Twitter followed up its Best of Tweets list for 2021, released earlier this week, with another list, sharing the most tweeted about brands across a selection of verticals. The list was made up using internal data on total tweets by U.S. users that mention the brand's main Twitter handle from Jan. 1 through Oct. 31....
Gender disparity in computing is an ongoing conversation, with daunting statistics showing that women in STEM are both underrepresented and underpaid. Many experts believe that reaching out to girls and encouraging them to pursue computer sciences at a young age could create significant change in the industry. To that end, the nonprofit organization Girls Who...
This cannabis-infused brownie weighs 850 pounds, stands 15 inches tall and contains a whopping 20,000 milligrams of premium THC. Let the stoner jokes begin, along with a flood of recollections from people who tripped out on the heavily spiked homemade treats of yesteryear. MariMed, a multi-state cannabis operator, leans directly into the lore around do-it-yourself...
Online job site Indeed partnered with Emmy Award-winning writer Lena Waithe and her Hillman Grad Productions company in February to provide opportunities for BIPOC filmmakers. Their "Rising Voices" initiative, which distributed $1 million to 10 filmmakers to produce shorts for the Tribeca Festival showing how jobs can change the world, proved so successful that the...