The beauty industry has been widely criticized for its lengthy history of failing to serve non-white people, though many brands are stepping up and rectifying past mistakes. More importantly, companies created by and for people with melanin rich skin are paving the way to a more equitable future. In partnership with purpose agency Kin, beauty...
With the advent of the internet, many major cultural staples went by the wayside, such as arcades and video rental stores. Another often-forgotten element of the past is the phonebook-sized gift catalog that many retailers would send en masse during the holiday season, showcasing photos of mail-order items next to enthusiastic product descriptions. Canadian casual...
As food delivery services find themselves struggling to differentiate themselves, DoorDash has decided now is the time to name its first-ever chief marketing officer. The company is elevating vp of marketing Kofi Amoo-Gottfried to the newly-created position. Amoo-Gottfried has been in the role since May 2019. During that time, he oversaw brand, product and partner...
As America stumbles to the end of its second year of living with Covid, it's heartening to see the return of those much-anticipated holiday traditions that keep us feeling almost normal. The Macy's Thanksgiving Day Parade returned last month in pre-pandemic splendor, for instance. Two weeks ago, the lights flickered to life on the Rockefeller...
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Lay's makes vodka Lay's but make it Vodka ???????? We partnered with @EastsideDistill to transform our signature, proprietary potatoes into a vodka blend. Very limited quantities. Distilled and bottled by @EastsideDistill. Must be 21+. Please drink...
The Federal Trade Commission (FTC) announced a settlement of $2 million with OpenX, the programmatic advertising company, for allegedly collecting personal information from children under 13 without parental consent. The complaint filed by the Department of Justice on behalf of the FTC also accused the California-based company of securing geolocation information from users who specifically...
Meta teamed up with six of its partners to help people mark their end-of-year milestones via its Sharing to Stories integration for third-party applications. Facebook app manager, product management John McCarthy wrote in a blog post, "The end of the year marks an important time for reflection: How did I spend my time this year?...
TikTok detailed updates to its camera and editing tools. The company said in a blog post, "At TikTok, we believe that you shouldn't need to be a pro at video editing or an award-winning filmmaker to make easy, eye-catching and entertaining content. Easy and intuitive tools empower people to express their creativity without limits. From...
Variety is the spice of life, and TikTok is taking steps to ensure that variety exists in its users' For You feeds. The company explained in a blog post, "Our community tells us they love finding creators they wouldn't have known to follow, or learning about a new interest because it was recommended to them,...
Messenger released a new Group Effect in the Messenger and Instagram applications inspired by the Heads Up! game from Ellen DeGeneres. Users can activate Group Effects during video calls with two or more people. Heads Up! is a party game that challenges players to help someone identify objects or phrases written on cards that they...
Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix modeling, which applies statistical analysis to certain...
One of the biggest blockers to the spread of electric vehicles around the world is the infrastructure required to keep them charged. Volvo Car Brazil has built about 1,000 chargers around Brazil, but as the "Volvo Recharge Hijack" campaign created in partnership with Grey Brazil shows, Volvo customers aren't the only ones who benefit. A...
Sensitive content warning: This article mentions sexual assault. Mr. Big, is in fact, dead--again. Peloton confirmed to Adweek that actor Chris Noth, who plays Mr. Big in the Sex and the City franchise, will no longer appear in the company's much-talked about video ad following reports alleging that he sexually assaulted two women. "Every single...
The ongoing Covid-19 pandemic has hit the entertainment industry particularly hard, with shipping delays and show cancellations being just the tip of the iceberg when it comes to its impact on creators and crew. Yet, many artists have stepped up to these challenges with increased versatility, creating new experiences for fans. For the first time...
The influential marketer described as a "guiding light" in the advertising world wished us a farewell last year as he stepped down from his storied, four-decade career concluding at Facebook as the global CMO. But his impact and personal work are far from over in terms of revolutionizing the industry. We couldn't think of a...