Sustainability has become a buzzword in 2021--and for good reason. But as with any buzzword, the meaning of the term has begun to get fuzzier as its popularity grows. While it conjures a green-hued respect for the environment for some, for others it expands to include things that ensure the long-term viability of a business...
"What do consumers want?" That's the question marketers have built their careers on figuring out. In today's digital world, as privacy concerns mount, it's become even more difficult to answer. How much information are customers willing to share? What do they expect in return? At Adweek's Spotlight: Viant event, a panel of marketers from Adweek,...
In another case of antitrust movement against Big Tech, Amazon was fined approximately $1.3 billion on Thursday by Italy's competition regulator, the Autorit? Garante della Concorrenza e del Mercato (AGCM). The firm is accused of breaking antitrust laws by favoring its third-party sellers that use Amazon's delivery and logistics services. After Congress began updating the...
One of the most famous episodes of I Love Lucy features Lucille Ball working at a candy factory, where she tries to cover for her failure to keep up by shoving sweets in her mouth. Now, the legendary actress is getting her own chocolate bar from Los Angeles-based chocolatier Compartes to celebrate the release of...
Instacart president Carolyn Everson is leaving the delivery platform at the end of 2021 after just four months on the job. Everson shared the news on Facebook, the platform where she headed up global advertising for a decade. In her post, Everson said she and CEO Fidji Simo "both agreed that this was the best...
In an industry where the word "creativity" is applied somewhat vaguely to every job title and advertisement, creative agency Code and Theory has a pretty practical definition for it. "Creativity is the discipline of solving problems," CEO Dan Gardner told Adweek. "That's what we do. Every new business pitch starts with that on the first...
Meta's Facebook and Instagram applications each rolled out features designed to help people reflect on the meaningful moments they shared with friends and family over the course of 2021. Facebook users will begin seeing their personalized Year Together cards in their feeds, with content on the card populated based on three pillars: culture, feelings and...
Clubhouse users have the option to follow the Topics they're interested in, and they can display those Topics on their profiles. When a user follows a Topic, the Clubhouse application will automatically turn on notifications for that Topic so that the user will be notified about rooms related to it. Users can manage their notifications...
Reddit allows users to add social links to their profiles so that other Reddit users can easily find them on other platforms. Redditors also have the option to remove the social links they've shared from their profiles. For instance, if someone makes their Twitter account private, they may want to remove the link to their...
People show high levels of immersion when engaged with augmented reality experiences, according to the results of international research conducted by Snap Inc. and Alter Agents. Snap said in an email, "When we talk about 'immersion,' we're referring to a neurological state based on a person's relative level of attention and emotional connection. When people...
Editor's note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek's community of high-level experts. Today, Roblox's Christina Wootton urges brands to discover and recognize the work of digital creators. Below, in her own words, she says the metaverse is the space to watch. The challenge...
If imitation is the sincerest form of flattery, TikTok should be very flattered by Twitter's test of a revamped Explore page. The test--available to some English-speaking users on both Android and iOS in several countries--turns Explore into a TikTok-like feed of videos, even using the video creation platform's For You name. *checks Explore tab* If...
Meta is giving creators on its platform more control over how people interact with their content. The hide option is now available next to all comments, so they can be hidden with one click. All hidden comments can be viewed in a single place by changing the comment filter view on a post. For creators...
In protest of how young women are expected to look and behave by Russian culture, apparel brand Levi's has been supporting a silent protest campaign--printing messages of defiance on the inside of t-shirts. In a country where demographics face stereotypical expectations, the fashion brand is enabling young women to demonstrate their individuality through the "#OnTheInside"...
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Cheez-It Invented a Mascot Named Prince Cheddward "The @CheezItBowl can't get more satisfying." We beg you, hold our beer cheese. Presenting His Royal Cheezness Prince Cheddward. Don't miss a moment of the Prince's game 12/29 on...
Twitter shared its highlights for 2021 in its annual #OnlyOnTwitter blog post Thursday. The social network said it only features one tweet per account, and tweets offering rewards in exchange for followers or engagement are not considered. The new administration was behind three of the five most liked tweets in the U.S. for the year,...
Aron North has always been intentional with his career moves, even from childhood. North recalls a flyer he made as a kid that read "Aron is my name, taking out your trash cans is my game." It was that entrepreneurial, business-minded spirit that led Aron to ditch pre-med in school for a career in marketing...