During the past week, we've asked key players in the television industry to reflect on what they learned in 2021, the state of the TV advertising marketplace and where things stand with measurement struggles. Today, we wanted to tackle another key industry issue. We've written hundreds of stories about all the various streaming services--including how...
In 2021, there were tiny shreds of hope wrapped in yet another year of Covid-19 pandemic hunkering. People became familiar with vaccine producers Moderna and Pfizer, and "back to normal" only meant more streaming, mobile banking and brands built around social distance. The "new normal" became just normal so quickly that 2020's ascendant brands, including...
There is a Yiddish proverb: "Better an ounce of luck than a pound of gold." Well, the American advertising sector may expect both in the years to come as the sports betting sector is expected to grow at speed. With fascination and fandom at an all-time high across properties such as the National Football League,...
It seemed like every other retailer ventured into shoppable livestreaming this year as a trend that has already overtaken online shopping in Asia gained a firmer foothold in the United States. From Walmart's partnerships with platforms like Twitter and TikTok to new influencer-led channels at Saks, Zappos and Nordstrom, 2021 was a year of experimentation...
When Covid-19 shut down production for several months in 2020, that didn't only disrupt shows that had been in the middle of production at the time. It created a ripple effect that extended well into 2021, forcing many series to delay production for more than a year as Hollywood struggled to get back on track....