Independent book shop McNally Jackson staged a public protest with a melodic twist in New York this week, reworking classic seasonal songs and sending carolers to perform in front of the Amazon four-star store in the SoHo neighborhood. The newly written lyrics, from agency DCX Growth Accelerator, were merciless in their attack, drilling into "Amazon...
"Open Internet," "Web 3.0" and "Decentralized Web" are all terms increasingly being used across digital circles. But what exactly is the Open Internet and what does it mean for businesses and marketers? The Open Internet is global, accessible to all, secure and built on open, shared standards. It is an Internet where people can access...
Technology has advanced quite a bit over the past couple of decades, especially when it comes to photo sharing and video conferencing. Snapping, archiving, and sharing those special memories--whether we send them through our devices or over a quick video call--now comes with the ease of clicking a button, making our ability to connect much...
The winter holiday is a time for music with its ability to unite listeners with their favorite tracks, generating memories and feelings to get them in the mood. With that in mind, streaming service Amazon Music has released a spot that features various forms of animation, from claymation to some terrifying puppetry as it explores...
TikTok released a Visual Enhancement tool that users can activate to have the application automatically improve their videos' exposure, low-light and color correction before sharing it. This tool can be applied to videos taken with the TikTok camera, as well as those imported from a user's camera roll. Our guide will show you how to...
When Eva Longoria reached out to a group of Latinx influencers for help marketing her tequila brand, Whalar director Jake Rosenblatt was reminded of just how powerful the creator economy is in 2021. "It's 100% emblematic of where the world of social is today," said Rosenblatt, who handles the agency's DirecTV account. "We're seeing a...
Players of Activision's battle royale game Call of Duty: Warzone Pacific have discovered hidden spots on the map where they can briefly dip out of bounds to escape their opponents or set up a surprise attack. A new "Heinz Hidden Spots" campaign from agency Gut S?o Paulo uses the same exploits to give gamers a...
Reddit teamed up with K-pop superstars BTS on an initiative to give Redditors who are K-pop fans the chance to design billboards celebrating the group in Los Angeles and New York. The moderators of Reddit's r/bangtan and r/kpop communities created the r/ptb subreddit specifically for the event. Fans can submit their mock-up billboard designs through...
On Tuesday, Nielsen was excitedly looking ahead to its future, touting next month's rollout of Nielsen One Alpha, the first version of its cross-platform tool that will enable publishers and marketers to transact on a single metric across linear and digital platforms. With Disney and Magna among the 10 agencies, advertisers and publishers participating in...
Applying a fresh coat of paint can transform a home. And for brands, undergoing a rebrand is like applying a fresh coat of paint. This past year saw a slew of brands getting their homes in order, approaching their look and feel with fresh eyes and redefining their products, logos and messaging. At the heart...
As time spent watching streaming services soared during the pandemic, so did the amount of money that the various platforms spent on TV spots to market themselves to potential new users. Adweek has previously looked at how the biggest streaming services stack up in terms of subscribers, but here's how much they are spending on...
It's no industry secret that when it comes to advertising fragrances, the rule book seems to be that there is no rule book. This is perhaps the sector where art and advertising intersect as brands hope to emulate and convey the scent they want consumers to shell out big bucks for through a medium in...
Re-architecting the ad-buying process around more privacy-forward measures for targeting and measurement now that cookies--the industry workhorse--are on the chopping block was never going to be smooth sailing. As all parties from the buy and sell-side, with their various motives and business models, coalesce around a few solutions to commit to test, complications are natural....