How does your brand sound? That's a question that Adweek and panelists from Hinge, Molson Coors, Adswizz, Twitter, Samsung and more set out to answer at Adweek's Spotlight: Audio event. For generations, audio has been used in advertising, from catchy jingles and catchphrases to emotion-invoking music. But Twitter's Alex Josephson noted it's also equipped for...
This year, we've seen that companies are spending twice as much on their employees this holiday season to show them love. Why's that? Volume hasn't doubled, meaning that companies are simply spending more money per gift for their employees to make an impact. Traditionally, promotional gifts have been more affordable items that can be branded...
The launch of Dove's iconic "Real Beauty" campaign in 2004 marked the first time I had ever seen a body that looked like mine celebrated on television. With what was then considered a bold move, Dove gained a place in my heart and in my Target cart for life by offering something money can't buy-a...
Back in the 17th century, a Neapolitan banker named Lorenzo de Tonti created a living investment system aptly named a tontine. For each tontine, a group of premium-paying subscribers would receive an occasional payout from the aggregated pool of money throughout their life--the only requirement was that they had remain alive to receive it. When...
Meta, when it was still known as Facebook, quietly discontinued a suite of store-visit tools. Since the switch earlier this year, marketers have been trying to piecemeal ways to tie social spend to offline activity in order to keep proving the value of social media marketing. The features, which included the Store Visits Optimization and...