Editor's note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek's community of high-level experts. Today, House of Wise's Amanda Goetz shares insights from a recent challenge with mental health. Below, in her own words, she says founders have a unique opportunity to center wellness when...
2021 was another mammoth year for streaming, with every major service on the market notching subscriber gains as they churned out more content for seemingly insatiable viewers. But it was also a more challenging year for some of the biggest services on the market as domestic growth stalled and they scrambled for other ways to...
One of the greatest feats a marketer can pull off is altering how shoppers think and feel about a particular aspect of life--especially if the transformation involves positioning a product or service as a necessity. The strategy takes time and is more likely to work in some categories than others. But if done right, it's...
The numbers alone tell an impressive story: retail sales of plant-based food in the U.S. topped $7 billion in 2020, according to the Good Food Institute, with signs pointing to double-digit growth in 2021, much of it coming from coveted Gen Z and millennial demos. More than half of Americans (52%) agree that "the future...
NFTs (Non-Fungible Tokens) are one of the biggest trends in the marketing industry right now and set to be a major player in the trillion-dollar marketing industry by 2022. While some might believe the rise of NFTs are just the current shiny new object, I'm letting you know they are here to stay and will...