And just like that ... it's the holidays and we are talking about Peloton. Again. A lot has been written about the situation already, most of it focusing on the short-term stock price recovery and on how Ryan Reynolds saved the day on a ridiculous and alleged 48-hour timeline. As a brand and comms. professional...
A few years ago, the word "influencer" meant something pretty different than what it represents today. In 2016, the Instagram-focused social media consumer probably pictured a wealthy ex-Bachelor contestant who took beach photos in a personalized floppy hat and sponsored weight loss tea. But in 2021, the creator economy has evolved to encompass a more...
A new professional football league is on the way in 2022--the USFL--and NBC Sports has struck a deal to air its regular and postseason games beginning next April. Top line NBC Sports is set to present 21 USFL games across NBC (which will have eight games), USA Network (nine games) and streamer Peacock (four games)....
When Jill Hopke, an associate professor of journalism at DePaul University, was researching ads on Twitter during the global climate change conference COP26 last month, she saw ads with phrases like "lower carbon," "reducing methane emissions" and "net-zero emissions." These ads did not come from eco-conscious startups or conservation NGOs, but from companies that sell...
The holidays can be idyllic, offering moments of serenity spent with loved ones in cozy environments. That is the dream sold by many advertisements, but there is another side to the holidays. Fights with family members, passive-aggressive behavior from relatives and surprising levels of judgment from people you only see once a year are also...
And just like that .... You are on back-to-back-to-back phone calls, production meetings, coordinating teams and 48 short hours later, you have a TV spot! Unrealistic or our new norm? As an agency leader, I take the role of expectations very seriously--both the expectations of our internal teams and those of our client teams. This...
NBA star Kevin Durant was an early believer in digital currencies, and he's continued to show his interest. Durant, his venture capital firm Thirty Five Ventures and his media network Boardroom have announced a strategic partnership with cryptocurrency exchange platform Coinbase. The partnership will include content and education around crypto, NFT news and creation and...
e.l.f. Cosmetics and creative agency Movers+Shakers continued to stretch whatever boundaries remain on TikTok with Wednesday's premiere of Big Mood, Big e.l.f.ing City, a holiday film created exclusively for the platform. The initiative marks the first time e.l.f. created a TikTok native film crowdsourced from the video creation platform's community. Big Mood, Big e.l.f.ing City...
Snap Inc. released its first ever Lens on the Year report, recognizing 50 lenses across five categories chosen via a combination of company favorites and global data. Augmented reality lenses are played an average of more than 6 billion times per day on Snapchat. Snap head of AR platform partnerships Sophia Dominguez said in a...
'Tis the season for holiday ads that combine the festive spirit with deeply sentimental narratives. Chevrolet is no exception as the brand debuts an emotional campaign that takes a look at how grief can play a natural part of the season. For "Holiday Ride," the brand collaborated with agency Commonwealth//McCann to bring the story to...
Designer outlet owner McArthurGlen has named Wavemaker as its media buyer, having appointed it to handle its $40 million account. The designer outlet shopping center company owns 26 locations across 10 countries, which it claims is home to 3,000 stores including Nike, Tommy Hilfiger, Ralph Lauren and Under Armour, welcoming 90 million visitors each year....
The Washington Post debuted its latest newsletter on Saturday, a free weekly product called How to Read This Chart, in its latest effort to coax readers into routine consumption and boost its subscription figures. In the newsletter, journalist Philip Bump will explore a piece of data visualization--often, but not always, from The Post itself--and walk...
Branded Advent calendars are all the rage right now. And it makes sense! As someone on Twitter recently--and brilliantly--described, Advent calendars are like 'microdosing Christmas.' What brand wouldn't want to be a part of that? It's a daily opportunity to surprise and delight customers who raised their hand and said "yes, bring on 25 days...
WhatsApp updated its voice messages feature with a preview functionality that allows users to preview the audio they've recorded before sending it. Our guide will show you how to preview a voice message before sending it in the WhatsApp application. Note: These screenshots were captured in the WhatsApp app on iOS. Step 1: Once you've...
Neighborhood social network Nextdoor promoted Stephanie Lawrence to head of advertising agency development, making her the first person to hold that role. Lawrence joined Nextdoor as a client partner in April 2020, following similar roles with Pinterest, Viacom, Brand Networks and Microsoft. She also brings more than 20 years of ad agency experience for companies...
Pinterest became the latest platform to enable its users to reply to comments in video form, adding the ability to use Idea Pins for that purpose. The company said, "There are more ways than ever to engage with your community on Pinterest. Now you can respond to all of the comments, questions and requests with...