Sony Pictures feature film Spider-Man: No Way Home hits theaters Dec. 17, but fans of the web slinger have found their way home, to TikTok. The video creation platform said in a blog post that there have been nearly 50 billion views of #spiderman, adding, "Whether it's going deeper into fan theories, discussing new trailers...
Preparing for a trip to the Consumer Electronics Show has always been a daunting proposition--even in pre-pandemic times. This year, the question many of us are asking is: How do you get the most out of a show that attracts hundreds of thousands of companies and attendees when it may be your first live event...
Peloton has been caught in the sadness and shock experienced by fans of the Sex and the City franchise as word of the death of--spoiler alert!--Mr. Big after using the company's exercise machine in the first episode of the HBO series reboot. Peloton did not respond to Adweek's questions about its ancillary role in the...
Today's marketers expect more from their media agencies and care less about buying clout, according to a new report by global digital agency Kepler, produced in partnership with research company Vanson Bourne. The Media Investment Evolved report includes data sourced from 150 senior marketers at companies with at least $5 billion in annual revenue across...