Mariah Carey season continues on social platforms with Monday's kickoff of the "All I Want for Christmas" Spotlight Challenge on Snapchat. Carey, her kids (Moroccan and Monroe) and their two dogs start things off by singing along to "All I Want for Christmas Is You," and Snapchatters can submit their takes on the song via...
Kate Hudson is high--as in elevated 10 feet in the air so she can put a glittery star on top of a towering Christmas tree. But also high as in tipsy from mixing a THC-spiked drink with vodka for a chronic kind of cocktail. Welcome to holiday parties in the new cannabis-friendly normal. Hudson, an...
TikTok is letting people take a bite out of something besides its endless video content. The video creation platform is teaming up with Grubhub and Virtual Dining Concepts to debut some 300 TikTok Kitchen delivery-only locations across the U.S. in March, with plans to expand that number to more than 1,000 by the end of...
You could cave in and get your kid a pony for Christmas, but think of the cost--training, shelter and food alone will break the bank--not to mention the responsibility. Revenge buying aside, who's up for that? Kentucky-based tourism office VisitLEX feels your parental pain and has a solution that may seem like a great workaround....
Meta is marking the 25th anniversary of the Scream franchise and the Jan. 14 theatrical release of the latest installment, Scream (2022). Facebook Creative Shop, fan platform Hello Sidney, Instagram, Messenger, Paramount Pictures and Spyglass Media Group teamed up on a Movie Mate second-screen experience, which debuted on Facebook and Instagram Monday. Fans can access...
Like last year, 2021 was not an easy year for creativity. Book-ended with soaring Covid-19 case counts, vaccines filled the year with hope and promise that life could--will--get back to normal. Despite the obstacles, creativity still thrived in new ways as agencies continued to innovate, shooting remotely or with scaled-down crews. Ideas came together as...
Editor's note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek's community of high-level experts. Today, Intermark's Jake McKenzie discusses the psychology of holiday shopping. Below, in his own words, he lists the factors and perceptions that influence consumer behavior during this hectic month. The December...
When LeBron James ended his 17-year partnership with The Coca-Cola Company to sign a deal with rival PepsiCo in early 2021, it wasn't clear how many brands the NBA superstar would represent. A new commercial for Ruffles, set to debut during the NBA games broadcast on Christmas Day, adds more clarity to the situation. A...