Cannes used to be the annual procession of Adland's finest to a privileged corner of the Riviera to recognize the best work and strongest ideas of an industry with the potential to affect huge societal change. In recent years, it has become mostly associated with too much wine and too little actual effect on the...
Pinterest ads are now available in Argentina, Chile and Colombia, joining Brazil and Mexico in the Latin American region. The addition of those three countries follows the onboarding of Japan in June. The small group of partners in Argentina, Chile and Colombia that received early access included Publicis Groupe on the agency side and Tiendas...
Digital agency Huge is laying off about 3% of the agency, CEO Mat Baxter confirmed to Adweek today. Baxter told Adweek that the agency, which has about 1,200 employees across 12 global markets, made the cuts in response to the changing market and clients cutting spend. "We're seeing clients either cancel, move or pause activities,"...
Nine-time Grammy Award-nominated artist Post Malone is bringing his talents to Meta Quest, as well as Facebook and Instagram. Post Malone's Twelve Carat Toothache: A VR Experience, a 40-minute concert film and visual album, will debut July 15 at 6 p.m. PT/9 p.m. ET on Venues within Quest's Horizon Worlds, as well as on the...
Gaming brands are finding no shortage of ways to tap into their communities. In this instance, one mobile game tapped a pop star to help it show off its cast of characters that stretches across the gender spectrum. To announce a new, game-changing team-up, Garena Free Fire, creative agency AKQA and Brazilian singer Anitta collaborated...
Birkenstock, the shoe brand known for comfortable yet arguably aesthetically unpleasing footwear, wants the world to know the ugly truth behind its iconic styles and the importance of foot health. That's why the brand kicked off "Ugly for a Reason," its first global paid content campaign with T Brand Studios, the content arm of New...
Messenger released a new chat theme that allows users to show support for their friends and family. The Support chat theme adds the image of a group of holding hands to a conversation's background. When someone activates the Support chat theme on a chat, the chat's emoji will automatically be updated to the yellow heart...
As an athlete and activist, Briana King (she/they) has launched meetups in cities across America and internationally for "girls, gays and theys" to skateboard in safe and supportive environments. Along the way, the model-actor--who starred in the coming-of-age drama Skate Kitchen--has collaborated with heavyweight brands such as Apple, Nike and Squarespace, while Vogue has called...
At some stage earlier this year, a Greenpeace planner (presumably) whipped together a brief. Get: Sun-kissed agency owners and network bosses. To: Stop working with fossil fuel companies. By: Showing that fossil fuel is killing the planet, and any agency assisting with that crime should be made to feel complicit. Budget: The cost of an...
Comscore is playing executive musical chairs as it looks to make a further push into the measurement landscape. Top line The measurement company upped Jon Carpenter to CEO, effective today. Carpenter joined Comscore as its chief financial officer in November, coming over from Publishers Clearing House. He's also held roles at NBCUniversal and Nielsen. "I...
When the news of the leaked draft opinion on the Supreme Court's decision to strike down Roe v. Wade broke out in May, it set off a flurry of bills to regulate the future of data privacy. Introduced in April, the Fourth Amendment is Not for Sale Act closes the legal loophole that allows data...
Google is cracking down on app publishers' use of the Query_All_Packages API, which lets developers see all the apps on someone's phone, access that has long concerned privacy advocates but is exacerbated in a post-Roe world. Starting July 20, Android app developers that use the API must submit a declaration for why they're using it...
Note: To make sense of what is quickly becoming a vast and complex agency technology ecosystem, Adweek is reporting on each of the major platforms. This story is the third in a series covering agencies' audience management platforms. Previously, Adweek reported on Omnicom's Omni and Horizon Media's blu. Like all of the large holding companies,...
Search online for the words "woman sleeping," and what will typically come up is a flood of serene, airbrushed images of picture-perfect women in repose. In media, "when you see a woman in bed, either she's having great sex with a man or having the best sleep of her life and looks amazing. She wakes...
It was TikTok's turn to fire back in the he said, she said conversation over how it handles its users' data, and vice president and head of public policy, Americas Michael Beckerman conceded in a blog post Tuesday that some user data may in fact have made its way to China, despite previous denials. "As...
Meta filed two separate actions in federal court Tuesday related to data scraping from Facebook and Instagram. The first action was filed against Octopus, a U.S. subsidiary of a Chinese national high-tech enterprise that claims to have more than 1 million customers and offers the options of running scraping attacks through its cloud-based platform or...
It was no walk in the park to land a starring role in the first major marketing push for Fetch by The Dodo, a rebranded pet insurance company making its national debut. Animals had to first submit a video audition, then take part in Zoom callbacks where a director asked them to perform tasks like...