Forget all the workout pants, leggings and sporty tank tops. Peloton's latest work shows community members that its app makes working out so accessible that fitness can achieved in any state--even when you aren't totally dressed for it. In celebration of National Nude Day, Peloton partnered with actor Christopher Meloni for a new ad highlighting...
Throughout the pandemic, entrepreneurialism has thrived, with more new businesses registered last year than any other on record. Employers should take note. After all, entrepreneurialism and creativity go hand in hand. It's not only job offers from competitors that hiring managers need to watch out for these days. As the workforce evolves, we are seeing...
ABC reality juggernaut The Bachelorette is the star of Twitter's test of custom timelines on the web. The social network said custom timelines are crafted by developers and populated with tweets and other media from accounts, hashtags and other surfaces om the platform related to a specific theme. The custom timeline for The Bachelorette will...
The test of Instagram Subscriptions is now available to "tens of thousands" of creators in the U.S., and Meta CEO Mark Zuckerberg and head of Instagram Adam Mosseri detailed three new options for those creators. Meta began testing Instagram Subscriptions in January with 10 creators: @alanchikinchow, @alizakelly, @bunnymichael, @donalleniii, @elliottnorris, @jackjerry, @jordanchiles, @kelseylynncook, @lonnieiiv and...
Prime Day came at a fortuitous time this year for both Amazon and the millions of shoppers looking for bargains to offset the stress of historic inflation. And that's led to the biggest shopping event in Amazon's history, which ended at midnight today. According to the DTC giant, shoppers bought more than 300 million items...
Some LGBTQ+ rights vary from state to state, and even in places where protections are comparatively robust, it can be complicated to navigate how these laws can help protect queer youth. Even when aware of the laws, harnessing them entails understanding legal jargon that isn't always accessible. With the need to clarify potentially life-saving federal...
Some Redditors can now add optional text to their gallery, image, link and video posts. The platform said in a blog post detailing its updates from June 14 through July 14 that communities that require submission statements or additional context to accompany posts of those types can now consolidate these requirements into the original submission...
Those poop emojis had to wait just a bit Thursday, as Twitter experience an outage that affected users around the world from roughly 8 a.m. ET to shortly after noon ET. Twitter Support said in a tweet at 12:37 p.m. ET, "And we're back! We had some trouble with our internal systems that impacted many...
The D&AD New Blood Awards handed out 186 Pencils this year, as it once again honored emerging creative talent from around the world. The New Blood Awards are handed out at the end of the four-day D&AD Festival--with briefs set by global brands, including Audible, BBC, Disney, Duolingo, Google Fonts, Netflix, Penguin and Snapchat. Designed...
Havas is set to integrate its Creative and Health networks in a move that will see Havas Creative's global chief executive (CEO) Chris Hirst depart, leaving Havas Health & You CEO Donna Murphy to take overall responsibility for the two teams. As part of a transformation plan to simplify its structure through the "Together" strategy,...
Messenger released a Non-Binary chat theme that can be activated in conversations. This theme adds a white background to the conversation, and has details in shades of yellow and purple. When someone activates the Non-Binary chat theme in a conversation, the conversation's emoji will be updated to the yellow heart emoji. In addition, five Word...
There is a longstanding, well known policy in the NFL that forbids players from endorsing alcohol products. So why has beer industry tentpole Coors Light partnered with Kansas City Chiefs quarterback Patrick Mahomes for its newest ad? Because they aren't trying to sell you beer. Instead, they're selling flashlights. Sturdy, Rocky Mountain-cold flashlights. The brand...
SiriusXM and media measurement firm Comscore have agreed to bring the latter's cookie-free targeting tool, Comscore Predictive Audiences, to the audio company's podcasts and ad tech podcast ecosystem Adswizz. With more targeting capabilities, the audio company is aiming to increase programmatic podcast ad revenue. The deal will let marketers target their audio ads at hundreds...
Super Bowl 57, which Fox is scheduled to air on Feb. 12, 2023, is bound to feel different--at least from a marketing perspective. Not only will the halftime show have a new sponsor after Pepsi decided to walk away, following a decade of performances, but the Big Game is also likely to feature a variety...
In an earnings call in February, Meta said that Apple's privacy-centric changes to its iOS operating system, which make it harder to both target advertisements and measure their effectiveness, would cost the social giant $10 billion in revenue in 2022. Executives have repeatedly assured investors that they are working on mitigating these challenges--and getting their...
Phrases like "psychiatrip" and "supply pain" probably didn't make it into Bill Bernbach's vocabulary. But these terms--which refer to the influx of psychedelic therapy and economic frustration--are examples of the coined vernacular that lives at the core of Day One Agency's culture reports, also known as its Predictionary. "Projects like the Predictionary help us to...
NFTs are easily one of the most controversial inventions to recently grace the realm of digital data, and a number of valid criticisms make it easy to see why many have dismissed them as a fad. Still, efforts at innovation and inclusivity have only just begun, making it difficult to project what the future may...
Earlier this summer, fast food restaurant chain McDonald's released its "#SomethingGood" positioning in Romania to champion younger people. To follow up, the brand has released a manifesto campaign that promises customers fresh ingredients within their orders delivered to them through easy-to-use technology. The initial campaign spot (see directly below), which was released in May, featured...
Though summer still feels far from over, retailers are prepping for back-to-school season. And this year, it's going to be more expensive due to supply chain issues and inflation, which, at 9.1%, hit a 41-year high this week. According to the National Retail Federation, 84% of shoppers expect to see increased prices this shopping season,...