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Новости за 25.07.2022

To Ward Off Regulation, Social Platforms Agree to Self-Police Content

Adweek.com 

To enhance online safety, Meta (parent company of Facebook and Instagram), Google (parent of YouTube), TikTok, Amazon (parent of Twitch) and Twitter agreed to regulate harmful online content in New Zealand today. The tech companies, all of which worked on the initial draft, signed the Aotearoa New Zealand Code of Practice for Online Safety and...

A Magazine Celebrates Its 25th Anniversary With a Resplendent Nod to Afrofuturism

Adweek.com 

Brazilian publication Ra?a Magazine celebrates its 25th anniversary with the campaign "The Future is Black (O Futuro ? Preto)." The concept promotes Afrofuturism--a cultural, aesthetic and political movement that manifests itself in literature, cinema, photography, art and music from a Black perspective. Coined in 1994 by sociologist Alondra Nelson, Afrofuturism depicts a future that is...

To Dine For Podcast: Kanika Tolver, CEO and founder of Career Rehab

Adweek.com 

On this week's episode of To Dine For, host Kate Sullivan is joined by Kanika Tolver, the CEO and founder of Career Rehab. Tolver focuses on helping career transformations for students, professionals and retirees by providing career coaching programs, events, webinars and digital resources to help people reach their career goals. Her book is called...

TBS Cancels Full Frontal With Samantha Bee After 7 Seasons

Adweek.com 

TBS has canceled Full Frontal With Samantha Bee, as the show becomes the latest casualty following the Warner Bros. Discovery merger. The cable network confirmed the news to Adweek, saying that the decision to end the show--which ran for seven seasons--comes as the company continues to shape its new programming strategy. "Full Frontal With Samantha...

Meta Introduces Music Revenue Sharing Option for Creators

Adweek.com 

The newest revenue-sharing option from Meta may be music to the ears of creators on its platform. The company began rolling out Music Revenue Sharing, which enables video creators to include licensed music in their videos on Facebook and earn a share of in-stream ad revenue, while a share of revenue also goes to the...

David Madrid Promotes Saulo Rocha to Chief Creative Officer

Adweek.com 

Ogilvy network creative agency David Madrid has named Saulo Rocha, one of its founding executive creative directors, as its chief creative officer. Rocha, who has been with the agency since its launch in 2019, has been promoted to the role while Andr? Toledo, who moves from ECD at David Madrid to a new post as...

MNTN’s Newest Ad Stars Steve-O, Carolina Reaper Peppers and a Full Medical Team

Adweek.com 

Just how easy is MNTN's self-serve Performance TV platform? According to CCO Ryan Reynolds, it's so easy that veteran stunt entertainer Steve-O can help you navigate it while a Carolina Reaper sets his internal organs aflame. Today, MNTN released a new ad by Maximum Effort that demos its easy-to-use marketing software for small businesses. In...

VMLY&R and OPMG Top Forrester’s Creative and Content Marketing Report

Adweek.com 

In the latest of Forrester's agency Wave reports, VMLY&R and Omnicom Precision Marketing Group (OPMG) came out as the top leaders, with the market research company scoring the agencies high on strategy and current offerings. The report, released today, analyzed 13 agency networks, scoring them in 17 categories ranging from creative services to strategic vision...



Instagram: How to Add Your Remix to the End of a Reel

Adweek.com 

Instagram now allows users to choose between two formats when remixing a Reel on the photo- and video-sharing application. Users can have their Remix appear alongside the original video, and they can also have their video appear after the original video. Our guide will show you how to add your remix to the end of...

TikTok: How to Turn On Screen Time Break Reminders

Adweek.com 

TikTok allows users to turn on screen time break reminders that will notify them when it's time to take a break from the video-sharing application. When turning on these reminders, users can decide how long the app will wait before sending a notification. Users can choose a time limit between five and 60 minutes. Our...

To Reach Gaming’s Massive Audience, Brands Go Bespoke

Adweek.com 

New game releases attract more attention than the biggest of the summer movie blockbusters. A lot more. In fact, it was years ago that entertainment moguls learned to schedule movie releases such that they wouldn't conflict with the release of highly anticipated new PC and console gaming titles. Failing to do so took money out...

NFL Rolls Out NFL+ Streaming Service, Continuing Direct-to-Consumer Push

Adweek.com 

The NFL is the latest professional sports league expanding into the subscription streaming space. Beginning today, the National Football League is rolling out a new streaming service, NFL+, which features live out-of-market preseason games, live local and prime-time regular games and postseason games (only on mobile and tablet), as well as live local and national...

Amazon Books’ Fantastical Campaign Aims to Inspire Reading in the Scrolling Era

Adweek.com 

Many people may have forgotten that before it became a tech and e-commerce behemoth, Amazon started as an online bookseller in 1994. Nearly three decades later, Amazon is celebrating the roots of its business with a major campaign for its books division. The goal of the campaign, entitled "That Reading Feeling Awaits," is to inspire...

Progress Is Too Often a Decoy. Diversity Needs a Do-Over

Adweek.com 

"Thank you for your feedback," the email began. My eyes swiveled away from the Macbook to the blue skies beyond my window. We were limping to the finish line of launching a new diversity initiative, and the delays were getting harder to explain. The email continued, "But I don't think we're quite ready for that...

Professional Fighters League Elbows Its Way Into Combat Sports Spotlight

Adweek.com 

In mixed martial arts, you can toil in obscurity, take vicious public beatings and lose multiple times before you get anyone's attention. All of that experience only earns you more support when you finally win. Back in 2018, the Professional Fighters League (PFL) was founded on the idea that giving MMA a full season, playoffs...

Built From Waste: Meet the Brands Turning Africa’s Plastic Trash Into Treasure

Adweek.com 

Today, plastics are everywhere. Near Everest's peak. In the world's deepest ocean. At the North Pole. In our blood. Plastic production increased from 2 million tons in 1950 to 348 million tons in 2017, according to research by Pew Charitable Trusts. It is estimated that every minute, 1 million plastic bottles are sold around the...

19 Brands and Retailers Enhancing the Customer Experience With the Most Memorable Executions

Adweek.com 

Two years after the ongoing pandemic upended the retail and ecommerce market, we continue to see brands and retailers evolve. They're experimenting with new technology, building out their media networks and, of course, enhancing the customer experience. It's a never-ending job to stay on top of constantly changing consumer behaviors. This year, Adweek's Commerce Awards...

Why In-House ‘Universities’ Might Be the Future of the Creative Industry

Adweek.com 

The pathway into the advertising industry has been set for decades: Pay many thousands of dollars to attend college or a portfolio school, then secure an entry-level agency job. Yet, a new movement is gathering pace, with agencies increasingly creating in-house educational programs. Training is nothing new. The scale of these new initiatives is, though....

Infographic: How Americans Are Dining Out Now

Adweek.com 

One of the (many!) pandemic habits Americans couldn't wait to ditch once vaccines rolled out was cooking at home. So what does dining out look like now? A new report from food analytics firm Datassential asked 3,000 Americans about the last meal they ate away from home. By far the most likely reason for going...

Automatic for the People: How Robots Are Reshaping Retail

Adweek.com 

A recently leaked Amazon memo hinted at an internal fear: The ecommerce giant could run out of people to hire by 2024. Shortly thereafter, Amazon issued a statement about new robotic technology in its fulfillment centers that is purportedly focused on enhancing employee safety. In an email, a spokesperson called the memo a "draft document...


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