Kraft Heinz's Velveeta kicked off a "La Dolce Velveeta" campaign in November 2021 as a pivot from packaged food product to lifestyle brand that continued with the launch of a pair of cheese-scented nail polishes in June. This month the brand is further trying to up its status by partnering with BLT Restaurant Group to...
Twitch introduced Shared Ban Info Thursday, calling it a way for streamers on its platform to share information about users they have banned from their channels with other streamers in order for its community to collaborate and weed out serial harassers. Shared Ban Info is an extension of the Suspicious User Detection tool Twitch released...
Twitter released its Inclusion, Diversity, Equity and Accessibility Report for the second quarter of 2022 Thursday and detailed the open-sourcing of its #UntilWeAllBelong Toolkit, making its courses publicly available to anyone. Vice president of inclusion, diversity, equity and accessibility James Loduca said in a blog post introducing the report, "In every journey, headwinds are inevitable....
A bipartisan bill to give Americans more control over their data has progressed further than any before it. The bill has now advanced to the House Committee on Energy and Commerce, passing by a vote of 53-2 and is now eligible for a full House floor vote, following discussions that begin end of July. The...
Instagram said that in the coming weeks, all videos posted to its platform that are below 15 minutes in length will be shared as Reels. This change will not affect videos that were posted prior to its rollout. Reels from users with public accounts will now be eligible to be recommended to and seen by...
A crucial part of the ongoing fight to dismantle systemic racism bias includes providing access to the stories in Black history that have ultimately shaped our country and culture. A new collection from Getty Images digs into its archives to do just that. The image and assets giant launched the Black History & Culture Collection,...
Interpublic Group (IPG) made a series of senior leadership changes at two of its top agencies, as the holding company also announced a bump in its second quarter revenue. At McCann Worldgroup, Daryl Lee has been promoted to global CEO, up from his previous position as global CEO of IPG Mediabrands. Eileen Kiernan has been...
Facebook began rolling out a new way for users of its flagship mobile application on Android and iOS to experience content, enabling them to choose between a Home tab and a Feeds tab. The Home tab, which is what people will see when they initially access the app, will function along the lines of the...
Online streaming and TV channel Premier Sports, which streams live games across the U.K., has been acquired by Nordic entertainment company Viaplay Group as it prepares to enter the market in autumn. Premier Sports currently holds the rights to stream games across soccer tournaments, such as UEFA nations league, La Liga, the Scottish Cup and...
Editor's note: This piece is part of a series with Graham Nolan on the ways marketers can commit to LGBTQ+ allyship and rethink visibility, support and inclusion in the workplace. I've been a member of many an agency ERG for DEI progress. Often when planning our programming, we'd ask, "Is this session, workshop, forum for...
Three months after Engine Group U.K. was acquired by Next 15 Communications for $103.5 million (77.5 million pounds), the business has formally merged Engine Creative and ODD to form a new agency: House 337. When it snapped up the group in March, Next 15 said all divisions--including Engine Creative, Engine Transformation and MHP Mischief--would continue...
The phenomenon of Netflix series Stranger Things has produced a resurgence of interest in '80s horror movies. Now chicken restaurant chain KFC is looking to tap into that interest from younger consumers by producing its own short film in Spain, featuring killer pizza. The fast-food chain has released La Massacre--a 14-minute short film, which tells...
As we endure another excruciatingly hot summer, we must remain grateful for the deodorants, shower gels and fragrances that keep us at our freshest against all odds. For Grammy-winning rapper Lil Baby, Axe is the hygiene brand of choice. So it only makes sense that his next major collaboration be with the very legacy brand...
Following an already difficult second quarter, in which it struggled to publish its first quarter financial results, S4 Capital has issued a profit warning and will introduce a hiring freeze for the rest of this year--as it revealed spiraling costs within its content practice. The marketing services network, which owns agencies including Media.Monks and recently...
This is the final story in a three-part series about marketing to overlooked generations. You can read the first and second parts of the series about Gen X and Baby Boomers. Marcel Hollerbach's son learned how to skip YouTube ads before he could talk. But Hollerbach knows his kid is still being served ads: just...
The color black occurs when light is either absent or absorbed, giving it a unique place in both ancient and modern mythology, where it symbolizes authority, solemnity, mystery and sophistication. Though often associated as representing the opposite of good, it is the color of everything from early neolithic paintings to melanite, oil and coal. Keeping...
Advertising for sports drinks, whether it's Gatorade or BodyArmor, tends to stick with a familiar theme: top-level athletes run, jump or throw a ball before pausing to wipe the sweat from their brow and take a swig from the bottle. Liquid I.V. doesn't want consumers to think of it that way and is spending $20...
In its first year under the Warner Bros. Discovery umbrella, Discovery's Shark Week is diving into the deep end with a host of new marketing partners. The American Red Cross, the MLB, MeUndies and Sugarfina have all signed on to participate in the annual shark celebration, taking place July 24 through July 31. The summer...
Despite uncertain economic conditions globally, Publicis Groupe has forecast a stronger financial year than predicted with potential organic growth of up to +7% following an "all time high" second quarter (Q2) that has seen the agency network deliver organic growth of 10.3%. The business published its Q2 results delivering revenue of $3,131 billion (3,073 billion...
Despite solid growth in the first half of 2022, global ad spend forecasts for the remainder of 2022 and 2023 are being downgraded as marketers take a "glass half full" approach to budget planning. Numbers released today from the U.K's Institute of Practitioners in Advertising (IPA) reflect concerns around a cost of living crisis and...
LinkedIn Business Manager, which was initially introduced in June after early testing, rolled out in public beta Wednesday. Praveen Gujar of the professional network's product team explained in a blog post, "LinkedIn Business Manager is a new platform that makes it easier for organizations to manage the people, ad accounts, pages and the businesses they...