Meta opened the virtual and actual doors to Small Business Studios, an initiative aimed at providing small and midsized businesses with creative inspiration, training and workshops, as well as in-person training, one-on-one Meta marketing support and peer networking for those attending in real life. The company said the idea was spawned during its Good Ideas...
Building a brand is about the impact and influence it has on its audience. But how do you keep that brand relevant to its audience over time? On the latest episode of The Speed of Culture podcast, Rich Antoniello, founder and former CEO of Complex Networks, joins host Matt Briton to discuss the rise of...
Google announced changes to its political content policy ads for audio and video. The changes have different requirements for ads based on region. Some, including the U.S, U.K, India, Australia and Israel, have additional requirements. Top line The updated policy, for most ad formats, mandates a disclosure called "Paid for by." These ad formats include:...
Twitch kicked off a closed beta of new built-in fundraising tool Twitch Charity, which enables creators to set up and hosts streams for charity with just a few clicks. The platform explained in a blog post, "The hassles of running a charity stream--tracking donations, converting subscribers and Bits, managing multiple programs and applications at once--are...
Snapchat's Snap Map is rubbing off on Instagram, as the Meta-owned photo- and video-sharing platform unveiled an updated map experience Tuesday with much of the same functionality available on its counterpart. Instagram's new map experience allows users to discover new places by tapping location tag in feed posts or Stories; by searching for a city,...
In its 105th year of operation, Grey Group continues the transformation of its C-Suite, naming Laura Maness the agency's global CEO. Maness joins from Havas, where she led the agency as the New York CEO, and previously held U.S. chief growth officer and managing director of Chicago roles at the agency. She becomes just the...
The government body of the European Union, the European Commission, is facing a lawsuit over an alleged data breach related to transferring personal data from Europe to the U.S. The lawsuit--now admitted by the General Court of the European Union (EGC)--alleges the use of Amazon Web Services, the use of Facebook login on a Commission...
On this week's episode of To Dine For, host Kate Sullivan is joined by Ramona Ortega, a serial entrepreneur with professional experience that spans journalism, the nonprofit world, corporate law and financial planning. Today she is a leading figure in diversifying the financial services industry, and her life journey is one of hard work, resilience...
Rick and Morty, the stars of the self titled animated Adult Swim show, front a global campaign from Adidas to launch the sports apparel firm's new X Speedportal soccer boots. Created by TBWA\Neboko, the multi-dimensional 90-second spot features the duo entering into partnership with the brand--as well as strikers Vivianne Miedema, Mohamed Salah, Karim Benzema...
Acceptance of remote work has led to a more diverse workforce at Meta, according to the company's 2022 Diversity Report, which was released Tuesday. Chief diversity officer Maxine Williams said in a Newsroom post that the pandemic resulted in the company hiring people who are fully remote and working in locations where Meta does not...
Consumers view loyalty programs favorably and willingly enroll to receive rewards from their favorite brands. However, if the program is not easily accessible and intuitive, it will inevitably lead to a lag in member participation, rendering the program less effective. In fact, the average consumer belongs to 14.8 loyalty programs but is only active in...
WhatsApp released a sticker pack inspired by Netflix series Stranger Things. This sticker pack contains animated stickers that users can send in conversations. Our guide will show you how to use the WhatsApp sticker pack. Note: These screenshots were captured in the WhatsApp application on iOS. Step 1: Open a WhatsApp conversation and tap the...
Gen Z and millennials are drinking less alcohol than generations before them. According to Heineken's 2022 Beer Report, 46% of Gen Z and millennials are drinking less alcohol in general, while 26% would like to see a greater choice of lighter-style beer. For Heineken-owned Desperados, this presents somewhat of a conundrum since its target audience...
70% of people who experience a lack of relevancy with ads are often spammed and receive inaccurate information in brand communications, according to a report by customer engagement and data management software company Redpoint Global via Dynata Research. Irrelevant culprits include inaccurate promotional emails or recommendations unrelated to prior purchases. While 70% of consumers reported...
Global beverage producer The Coca-Cola Company has named former Facebook, Microsoft and Instacart executive Carolyn Everson as a director. Top line Everson, who left delivery platform Instacart at the end of last year after only a few months, has been elected to the Board of Directors for Coca-Cola. The Board also includes chief executive and...
Luxury automotive brand Mercedes-Benz will see its director of creative communications and marketing Natanael Sijanta depart to join the global communication and marketing agency within Omnicom. Sijanta will join Team X, the dedicated agency created to service the brand last September when it consolidated its marketing within the agency holding company. The move will see...
Shopify extended its long-standing partnership with Google to YouTube, enabling merchants on its commerce platform to integrate their online stores with the video platform and potentially reach its 2 billion-plus monthly logged-in users. Shopify explained in a blog post, "Today, every brand is focused on one thing: connecting with their audience. Meaningful engagement with consumers...
U.K. publisher Reach plc, which operates more than 130 news sites including The Mirror and Manchester Daily News, announced Monday the commercial debut of a content recommendation tool. Called Neptune Recommender, the product uses machine learning and first-party cookies to serve visitors targeted suggestions for further reading. Internally, the tool aims to lift advertising revenue...
As digital advertising enters its third decade, advertisers are still spending millions funding spammy "made for advertising" sites and disinformation, a new report finds. Media analytics ad-tech firm Ebiquity, in partnership with programmatic research firms Jounce Media and DeepSee, found $115 million in ad spend went toward spammy made-for-advertising (MFA) sites--7.8% of the programmatic budget...
The European Parliament has passed into law the Digital Services Act, a regulation that aims to rein in big tech by curbing the spread of illegal content and disinformation on social media platforms in Europe. The DSA aims to limit how big tech collects data, as well as ban ads targeted at children and based...
Modern sports sponsorship pursues a singular goal: the sure thing. Whether it's reinforcing the National Football League's argument for Super Bowl week ads, letting Pepsi decode sports fans' spending patterns or helping both of the above recalibrate their relationship, data plays an increasingly valuable role in streamlining the endorsement process. As the NFL, European soccer...
WPP-owned creative agency VMLY&R has strengthened the U.K. leadership team of its health offering with the hiring of Jo Crouch as managing director and Khalid Latif as executive creative director. Crouch, who was previously the agency's head of strategy, joined from Weber Shandwick in January after two and a half years there as its head...
In a stunt that sounds like it's straight out of Charlie & The Chocolate Factory, U.K. brand Cadbury has launched two mystery chocolate bars, giving sweet-toothed detectives a chance to win an almost $6,000 (5,000 pound) mystery prize if they're able to guess the flavors. To promote the competition, the Mondelez-owned brand has literally "broken"...