Twitter's Transparency Report hit a nice, round number Thursday: 20. The social network said in a blog post introducing its 20th Transparency Report, "Why does this matter? Over the past 10 years, how governments attempt to control free expression, remove content and reveal the identity of account owners on Twitter has evolved significantly. Meaningful transparency...
Roku is taking a bigger piece of the upfront pie as the line between linear and streaming continues to erode. Last year, the connected TV company closed its upfront negotiations a full quarter earlier than usual. In 2022, Roku crossed the upfront finish line ahead of other CTV platforms and surpassed $1 billion in spending...
If you want proof that ageism plagues the ad industry, Grace Creative co-founder Susan Lee Colby points to how older adults are portrayed in creative work. Advertisements in which older generations are fixated on hiding their age rather than embracing it prove just how much they are boxed out of the industry, according to Colby,...
Snap Inc. introduced the Snapchat Sounds Creator Fund Thursday, calling the initiative its first creator fund specifically designed to support emerging and independent artists who distribute their music on DistroKid and inspire content creation on Snapchat. The company said that since it rolled out Snapchat Sounds in October 2020, more than 2.7 billion videos have...
JetBlue Airways has acquired Spirit Airlines for $3.8 billion. The news comes less than a day after Spirit and Frontier called off a proposal to merge. New York-based JetBlue has been charting a course toward this merger for some time now. The airline was sued by the Department of Justice in September over a proposed...
For many of our four-legged friends, the hardest part of the day is waiting for the next meal or treat. But for pet parents, the hardest part may be looking for that healthier dog food to feed their companions. Not to worry: dog food brand Jinx has not only figured out a working formula, but...
Instagram teamed up with YouGov on a survey aimed at helping it learn more about the ways people in different communities experience the application and changes it can make to further promote fairness. The platform explained in a blog post Thursday, "When we established the Equity team, we wanted to understand how people from historically...
What's not to love about a marketing agency seeking to spread a message of affection? That's the animating impulse behind a campaign from agency Manual Labor, which has partnered with 10 designers and creators to promote the work of the ACLU and World Central Kitchen. Both nonprofits find themselves respectively combating hate and hunger amid...
This week, head of Instagram Adam Mosseri uploaded a video addressing the latest concerns about the app. What was supposed to be a helpful justification for the platform's pivot to video soon became the talk of the industry. This video from Mosseri sparked more rage than usual. Why? Because it was a clear example of...
As the effectiveness of social and digital media advertising has fluctuated over the last couple of decades, billboards have remained a tried and true standby for reaching consumers. Despite being one of the oldest tricks in the book, recent campaigns have utilized the OOH staple for motivations ranging from informing consumers of abortion rights in...
Twitter allows people to block other Twitter users they don't want to interact with. When a Twitter user blocks a Twitter account, that account will no longer be able to follow them or send messages to them. In addition, the user will no longer see notifications from the account they blocked. Our guide will show...
Twitter's potential future owner, Elon Musk, quite emphatically expressed his desire for employees of another company he owns, Tesla, to come to the office to work, but actions being taken by the still-Musk-free Twitter are trending in the other direction. According to an email to employees that was obtained by Kurt Wagner of Bloomberg, Twitter...
UFC 277 puts championship gold on the line amid blood-red streaks and sharp-angled, quick-moving strikes. It'll also feature some fighting. As Amanda Nunes tries to avenge her upset bantamweight title loss to Julianna Pe?a this Saturday during an ESPN+ pay-per-view event--with preliminary bouts airing on both ESPN and ABC--the fighters will be surrounded by subtle...
Twitter allows people to mute other Twitter users so that their content no longer appears in their feed. People can view the list of users they've muted from within Twitter's Settings menu. On this menu, they have the option to unmute any of the users they've previously muted. Our guide will show you how to...
Those who enjoy "secret menus" may automatically think of brands such as McDonald's, Starbucks and Chick-fil-A. However, craft sparkling water brand Aura Bora is taking a different approach to the secret menu in order to build consumer intrigue and loyalty. For its latest direct-to-consumer marketing approach, Aura Bora released a secret menu of its own,...
During summer, the number of dogs abandoned increases, prompting Portuguese organization Animalife to commission a campaign highlighting the issue--and the fear and sorrow such acts cause. According to the organization, 120 dogs are abandoned each day in the country during the summer as owners go on holiday and can't find people to look after them....
With summer in full swing, the Spanish government has released a taboo busting body positivity campaign, that features various women of different shapes and sizes enjoying the beach. Featuring the line, "El verano tambi?n es nuestro," which translates as "summer is ours too," the campaign image features five women of different demographics and ages in...
If you want to make friends in Boston, linking your brand to Fenway Park seldom hurts. When it's time to go global, Fenway can help with that as well. When Boston-based cloud storage company Wasabi wanted help wooing the home market, it teamed with Fenway Sports Group (FSG). They put the brand's name on the...
Each year, Adweek honors and highlights a group of women who not only make a difference in their industries but in the lives and careers of their fellow women as well. The annual event was held in person on July 14, bringing together C-suite executives, influential creators and pioneering honorees to discuss how they are...
In 1995, Budweiser ran a Super Bowl spot featuring three frogs each pronouncing a different syllable of the beer brand's name. During the American Cornhole League's SuperHole III sporting event, set to broadcast Aug. 5 on ESPN2, Wisconsin-based sausage maker Johnsonville plans to air a few commercials. One will be very much like Budweiser's ad...
In 2019, the Samsung Global Goals app launched, giving users the power to donate to United Nations (UN) backed charitable organizations simply by watching ads. Designed to raise awareness of the UN's 17 Global Goals (a long-term sustainability initiative to eradicate hunger, tackle inequality and clean up the planet before 2030), the app is now...
Warner Bros. Discovery finally has set its new ad sales leadership team. On Wednesday, Jon Steinlauf, chief U.S. advertising sales officer, Warner Bros. Discovery, announced the leadership group for the company's combined ad sales team. "Warner Bros. Discovery has the greatest collection of brands to offer advertisers, and our new leadership team will unlock that...
As though Peloton didn't have enough troubles at the moment, upscale-fitness rivals at SoulCycle just announced a head-spinning offer: Give us your neglected Peloton bike and we'll credit you for a bunch of classes at one of our studios. Dubbed Souls Reunited, the offer (worth roughly $1,300) isn't just an audacious grab for customers, it's...
The second quarter of 2022 was not a highlight reel for Meta, as Facebook's parent company reported a year-over-year decline in revenue, as well as slowed growth in family monthly active people and family daily active people on its platforms. Meta posted revenue of $28.822 billion for the quarter, down 1% from $29.077 billion in...