With new variations of Covid-19 at play, the need for blood donations has reached a crisis level. A nationwide blood shortage might sound like the premise for a horror movie, but as many healthcare providers can attest, the danger is all too real. In light of the Red Cross declaring its first-ever blood crisis in...
Mere days after making a three-year, $150 million commitment to its Oversight Board, Meta threw its first tough assignment at the independent body tasked with making recommendations on matters related to content on Facebook and Instagram. Then-Facebook began outright removing Covid-19 misinformation in the early stages of the pandemic in 2020, rather than flagging it,...
Pinterest entered into a multiyear, multimillion-dollar partnership with /dev/color, a global career accelerator for Black executives, software engineers and technologists. The platform said in a blog post Tuesday, "At Pinterest, we're on a mission to bring everyone the inspiration to create a life they love, and that mission starts with building a workforce that is...
A&W, a feisty challenger brand with a throwback vibe, has played with the concept of celebrity in the past, elevating its own workers to star in its advertising while fast food rivals made deals with world famous musicians and influencers. But there's no denying the allure of true name recognition. So the chain has enlisted...
Twitter began testing the addition of hashtags to Communities on Android and the web, with iOS to follow soon. The social network said in a tweet that hashtags will appear at the top of the Community page ranked by most popular to least popular in terms of usage in that Community. Twitter Twitter continues to...
DTC shaving brand Billie has spent years working to break taboos about body hair, pointing out its strange absence in most shaving commercials and attempting to run paid ads on Facebook and Instagram that were rejected as "adult material" for showing hair peeking out of bathing suits. A new "Rules of Body Hair" campaign points...
Mint Mobile is pulling a bulk of its media investment from the performance-savvy VaynerMedia (VM) in a move to build an in-house media practice capable of handling lower-funnel marketing. Ryan Renolds' cellular company partnered up with Gary Vaynerchuk's media agency three years ago, but the two partners understood they could amicably breakup long before they...
The results of Nike's global media review are in, and the brand has selected two new agencies. IPG Mediabrands' Initiative will handle Nike's media globally and in the EMEA and APLA regions, while independent media agency PMG is now Nike's integrated media AOR in North America. The account is worth approximately $1 billion total and...
At a time when many companies feel the pressure to shift from soft declarations of brand purpose to the hard sales numbers delivered by performance marketing, Truist is trying to balance both accounts with its current marketing campaign. CMO Vinoo Vijay's strategy is premised on the idea that leading with purpose can promote client growth...
Growing up, I was never into comic books. I didn't see myself reflected in the superhero world; it would seem unlikely that anyone who looked like me would fly around in a cape and save the world. But I was wrong. Enter Ms. Marvel. Kamala Khan, a Pakistani American teen living in New Jersey, is...
Before the pandemic, innovation and retail were two words not often mentioned in the same sentence. In the "before times," self-checkout and mobile apps were pretty much as innovative as things got. Hard as it may be to remember, back then, Walmart had two different websites, one for groceries and one for everything else. Instacart...
Twitter gives users the option to turn on a low-quality messages filter that will cause the application to automatically filter direct messages that "have been detected as being potentially spam or low-quality." When a user receives a DM that fits these qualifications, the Twitter app will move the message to a separate inbox on the...
Editor's note: This is part of Marcus Collins' Check the Rhyme series, in which he extracts marketing insights from rap lyrics and explores the influence of hip-hop on the marketing world. If my years of working in this industry have taught me anything, it's this: The best advertising is not advertising. As eye roll-inducing as...
On this week's episode of Brave Commerce, Brie Olson and Alfred Chang, the President and Co-CEO of PacSun, join hosts Rachel Tipograph and Sarah Hofstetter to discuss consumer identity. Brie and Alfred speak on how PacSun, as a clothing brand, is catering to evolving views on gender and gender neutrality. They explain how they promote...
Twitter allows users to turn off read receipts so that other users won't know when they've seen their direct messages. When someone turns off read receipts, they also won't be able to see read receipts from other Twitter users. Our guide will show you how to turn off read receipts from within the Twitter mobile...
General Mills marketer Sophie Duval, who was the chief marketing director for the retail outlets of ice cream brand H?agen-Dazs, has left to join cookery product manufacturer La Maison Fran?aise du Verre. Duval had spent almost three years with H?agen-Dazs, based in Paris with an overview of the marketing for its retail outlets across Europe...
As brands look for new ways to capture demand and drive growth, Google is helping businesses connect with consumers in the moments that matter through ads automation. During Adweek's Elevate: AI event, Darshan Kantak, vp of product management at Google, and Jamie MacNaughton, head of digital at tails.com discussed how ads automation can help businesses...
Consumers are seeking personalized and sophisticated interactions when working with businesses. To build deeper and more relevant relationships, Michael Shores, head of data science at Vista, is taking a balanced approach combining analytical and algorithmic-based strategies to communicate with customers. He joined Adweek's Elevate: AI event to discuss how Vistaprint uses advanced machine learning techniques...
Holiday shopping season isn't all about the latter stages of December anymore, as Pinterest found that the pandemic and economic challenges have caused Pinners to pivot, leading to smaller but more frequent celebrations. The platform explained in a blog post Tuesday, "This year, holiday shoppers plan to celebrate as much as they can. They're finally...
In the age of social media, TikTok- and Instagram-ready lodging has become all the rage in travel and hospitality. Third-party vacation rental companies like Airbnb and Vrbo have certainly benefited from the trend, offering what they touted as unique stays that were considered preferable among travelers looking to nab an enviable stay on a sensible...
In the fall of 1966, the London-based film producer Albert Broccoli was strolling around the Tokyo Motor Show when a car grabbed his eye. It was a prototype from Toyota, a sinuous, cat-like coupe called the 2000GT. Broccoli was in Japan to scout locations for his next film, 1967's You Only Live Twice, the fifth...
Actress and entertainer Keke Palmer will host Are We There Yet?, a series on Meta's Facebook and Instagram pages that will help shine a light on developments in the metaverse. Internal shop Creative X spearheaded the initiative, describing the series as part Bill Nye the Science Guy and part Comedians in Cars Getting Coffee. Palmer...
From chatbots to voice search to mixed reality, artificial intelligence is quickly becoming an integral tool for marketers trying to gain a competitive edge in the marketing ecosystem. These challenger technologies and more were explored at Adweek's annual Elevate: AI event, which was held virtually on July 12. The summit featured marketing leaders and executives...
I spent the month of May, Mental Health Awareness month, not wanting to get out of bed. I'm Bipolar II. That's the less severe one. Many people with BP-II, me included, will never experience a full-on manic episode, and only one or two hypomanic episodes in their life. The rest of the time, we are...
Finding a new phrase that explains a feeling or circumstance that you could never find the words to describe is a universally delightful experience. That's just one reason that, while learning a new language takes time and it isn't easy, there are major moments of satisfaction along the way. Leading with the elation that can...