Alphabet Inc's Google has allegedly offered concessions to spin off its ad-tech business in an effort to ward off a second U.S antitrust lawsuit. That entity would reportedly remain a part of Alphabet, the Wall Street Journal reports. Top line Even if the tech giant were forced to spin off its ad-tech business, it wouldn't...
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Knockoff Thor is worthy of Old Spice The eldest of the three Hemsworths, Luke, played the role of Fake Thor in the Marvel film Thor: Ragnarok opposite his brother Chris, who plays the real Thor. Luke...
Though often remembered as a historical figure that led to peace between her tribe and European settlers, Pocahontas is a fictional construct utilized to further historical whitewashing and the erasure of the atrocities that colonization brought to the Indigenous peoples of North America. The true story is anything but heartwarming, and features a child named...
The Women's National Basketball Association put Twitter on the roster for WNBA All-Star Weekend. The @WNBA account has been tweeting calls to action in different languages with the hashtag #MoreThanIncredible to get fans set up for the festivities. The league tapped audio feature Twitter Spaces for a pregame preview Thursday with Bleacher Report women's basketball...
It may not be included in the next remix of the classic ad jingle "baseball, hot dogs, apple pie and Chevrolet," but cannabis is increasingly cementing its place in American culture--most recently on the biggest flag-waving holiday of the year. Cannafans spent a record-setting $255.5 million on flower, vapes, THC-infused drinks and other products during...
When someone joins a Discord server, they'll have access to a set of abilities, or "permissions," that designate which actions they can take in the server. The server's creator can change these default permissions at any time, and their changes will apply to every user in the server. Our guide will show you how to...
Is there a better way for an online platform to demonstrate that it is serious about security than hiring the director of the U.S. Secret Service? James Murray is retiring from the federal law-enforcement agency after 27 years and joining Snap Inc. as chief security officer, reporting directly to co-founder and CEO Evan Spiegel. A...
Discord allows server creators to create roles that they can assign to specific members in their servers. For instance, a creator may want to create a moderator role for trusted users who can help them moderate the server's content. Users with roles can be given access to specific permissions that regular server members don't have...
Twitter began a limited test of CoTweets, a way for two people to team up on the same tweet. CoTweets are available to select accounts in Canada, South Korea and the U.S., and the social network said the test will run for a limited time. Twitter explained in its help center page on the feature,...
During Adweek's CMO Summit East on May 19, industry leaders gathered together to give Adweek mentees and attendees valuable insights into the marketing industry. It was an insightful afternoon filled with emotional and thought-provoking discourse. In addition to discussing the future and evolution of work, we asked some of the leading brand executives to give...
Every brand is focused on moving mouses away from that dreaded black box: the rectangular "Skip Ad" option at the bottom of YouTube screens. Finding consumers that aren't eager to click though sponsored content can be a difficult feat, which is what Culture Genesis is set out to change. The marketplace and financial hub makes...
Throughout his 50-year career in menswear, George Zimmer has seen, selected and sold pretty much every variety of sport coat, from single-breasted to double, corduroy to cashmere, houndstooth to plaids to pinstripes. But despite the millions of jackets he's looked at, there's one he can never forget. It's a 100% polyester number. Big lapels. In...
Gymshark, a British fitness and apparel brand with a robust social media presence, is celebrating LGBTQ+ communities beyond Pride month with a new campaign focused on their unique journeys with identity, love, struggle, successes and progress. To inspire and educate the upcoming generation of LGBTQ+ athletes looking to break into the space, Gymshark launched "Pride...