Facebook Gaming introduced Clips to Reels, a set of editing tools that enable creators to transform their gameplay clips into Reels. The tools began rolling out in June, and they are now available to all Level Up creators and partners. Clips to Reels enables creators to cut clips of existing content or gameplay moments down...
Grey Goose began partnering with Uninterrupted, the multiplatform athlete empowerment brand from LeBron James and Maverick Carter, in 2021 with the launch of the three-part "In the Moment" digital series. They've extended that relationship with a new six-part series dubbed "The Shop: Lineup," which launched on July 20 exclusively on Uninterrupted's YouTube channel. "The Shop:...
Google bolstered its Google Ads offerings with two new products--Asset Library and a video creation tool--as well as a new text-to-voiceover feature. Senior director of product management Eduardo Indacochea explained in a blog post Wednesday, "We want to make it easier to create effective ads for any Google Ads campaign. That starts with improving how...
Google will allow nongaming app developers to offer European users a rival payment option on its Android operating system, the company announced via its blog post. Although a change previously resisted by the company, this move by Google comes after the European Commission, the government body of the European Union, passed the flagship Digital Markets...
The networks formerly known as Great American Country and Ride TV are being renamed again, receiving new monikers for the second time in less than a year. The two channels, now known as GAC Family and GAC Living, will revert to the "Great American" moniker beginning Aug. 20, and will be called Great American Family...
The creator economy is booming on LinkedIn, and the professional network is taking steps to keep it that way, kicking off its second LinkedIn Creator Accelerator Program in the U.S. LinkedIn said last September that it would invest $25 million in the program, which is aimed at helping creators on its platform build their audiences...
FanDuel Group likes online gaming's odds for continued growth and just bet big on two important pieces of its management team. The company just promoted Christian Genetski, its former chief legal officer, to president after he spent years working with regulators, legislators and other gaming executives to help legalize and structure sports betting throughout the...
Successful ads aren't just built on creativity, but on research into human psychology. Liberty Mutual owns up to how it's using proven marketing techniques in its "Something to Help You Remember" campaign from Goodby Silverstein & Partners New York. The campaign features four spots--"Heartwarming," "Romance," "Young People" and "Catchy Song"--all opening with a Liberty Mutual...
Back in the early 2000s, Von Dutch's ubiquitous trucker hats were everywhere, and its line of denim brought us the classic low-rise jeans that were sometimes frayed at the hem, or studded with tons of bling, but never without the iconic Von Dutch logo. That distinctive font embodied the cool Americana aesthetic for a generation....
Launched on Christmas Day in 2021 after spending decades in development, the James Webb Space Telescope is now the largest optical telescope in space. Specializing in infrared astronomy, the Telescope is over 100x more powerful than the Hubble, promising to capture the universe as we have never seen it before. Because let's face it: as...
Ridesharing company Lyft aims to increase its social media activities with the appointment of British social media agency Coolr, which will expand into the U.S. with the brand as its founding client in the country. The rideshare app, which operates in the U.S. and Canada, has named the independent social media agency as its social...
During Netflix's second quarter earnings announcement Tuesday evening, the streaming service didn't fully take the wraps off its upcoming ad-supported tier, but the company did share more details with investors about its new advertising strategy. Executives revealed a tentative launch date for the offering, which they expect will arrive in early 2023. That's slightly later...
From art, music and clothing, Hispanic cultures continue to create a large impact on brand marketing strategies. However, it's essential for brands to also recognize how complex Hispanic audiences are if they want to develop a deeper understanding of effective bilingual marketing. In preparation of Advance Auto Parts 90th "Advanceiversary," the automotive parts brand is...
After Orion Pictures launched in 1978, the label largely focused on genre-heavy storytelling from prominent filmmakers--James Cameron, Oliver Stone and Jonathan Demme, to name a few. When MGM relaunched the name in summer of 2020, the brand refocused its energy in a more inclusive direction, choosing to widen the scope of its storytelling slate to...
By default, the Twitter application will automatically load GIFs, images and videos in a user's feed so that this content will be displayed as the user browses the app. However, users can turn off media previews if they want to prevent this content from being displayed automatically. When a user turns off media previews in...
National Geographic is bringing the mysterious statues of Stonehenge to Instagrammers' phones via unprecedented drone access and an augmented reality experience, Stonehenge AR. A team from Nat Geo flew a drone over the site and capture more than 7,000 images, processing them into a high-resolution 3D model replica of the monument, which Instagrammers can interact...
Twitter allows users to change the size of the text that's displayed throughout its mobile application. Users can choose from four different font sizes. Our guide will show you how to change the Twitter app's font size. Note: These screenshots were captured in the Twitter app on iOS. Step 1: Tap your profile picture in...
The consumer is more and more aware every day of marketing "hype" and language that is not authentic to the brand or corporate mission. Gen Z and millennials are acutely aware of this and will expect nothing less and can see through it all. This differs from their predecessors on many fronts. They're digital natives...
TikTok is going on tour with Honda. The automaker will kick off seven-city U.S. tour The Honda Civic Tour Presents The Future X, which will be headlined by the new pop group and augmented with content from TikTok. The Future X is made up of three singers and four dancers, all discovered on TikTok, and...
There's a heatwave scorching Europe and we're in the midst of the 'silly season' news cycle. Those things might explain why takeout brand Deliveroo has decided to have some fun and launch "Chipwatch"--a campaign to protect the British public from hungry seagulls. For those not familiar with British summertime, there's an unspoken consensus that as...
As online hate has become a growing concern in soccer, multiple brands are stepping up to address the problem. British financial institution Nationwide Building Society is the latest to do so, with a new campaign spotlighting the online harassment received by female players. The campaign marks Nationwide's three-year partnership with The Football Association's Football Respect...
A chain-smoking, hard-partying brand mascot named Boy Howdy! shows his ass, literally, in a series of wild postings which also feature the tagline, "Proudly hated by the right people since 1969." Ad creatives, meantime, are bracing for cease-and-desist orders from famous rock stars they've included in a trippy 90-second animated video that ends in an...
Some Nextdoor users fancy themselves as the eyes and ears of their neighborhood, and the neighborhood social network is catering to the latter and getting into the podcast game with its global debut of Where Kindness Lives. Where Kindness Lives is hosted by Nextdoor Australia head and native New Yorker Jennie Sager, a former producer...
Black-owned digital media company Blavity has seen a seven-fold increase in a share of its ad revenue from the first half of 2021 to the first half of this year, partly thanks to working with minority-publisher-focused supply side platform Colossus. The two have worked together since 2020. At a minimum, Blavity expects to continue growing...
Brand safety ad-tech firm Zefr is buying Adverif.ai, an Israeli artificial intelligence company that uses tech to identify misinformation, the companies announced today. Terms of the deal were not disclosed. Zefr, which focuses on brand suitability--particularly inside walled gardens like Meta and TikTok--has previously been more focused on helping brands avoid appearing next to videos...