When then-Facebook revealed in August 2020 that starting in October of that year, people using Oculus devices for the first time would be required to login with a Facebook account, it was not a popular decision. Meta reversed that decision Thursday. CEO Mark Zuckerberg said in a Facebook post, "You won't need a Facebook account...
As marketers flood the metaverse with new kinds of branded experiences, it can be easy to lose sight of what makes these virtual worlds appealing to the users who spend time in them. That human element is what agency Momentum Worldwide sought to pin down in a recent survey of 4,500 consumers across seven countries....
With leisure travel returning to pre-pandemic levels and travelers experiencing some headaches as a result, the industry is calling in reinforcements to smooth out the turbulence. Earlier this week, Natalie Wills announced that she'd joined Booking.com as its vp of brand. A veteran executive who's spent more than 15 years handling brand strategy, marketing and...
Within the advertising and marketing spaces, diversity attracts increasing attention. In fact, when there are practices that negatively impact people from underrepresented backgrounds, the calls for adding "diversity" become amplified. But we can't consider issues of representation without exploring power imbalances. According to a November 2021 report, marketing is more ethnically diverse than ever at...
e.l.f. Cosmetics is bringing makeup and skincare to its Twitch community and gamers in general with its rollout of eight-piece collection Game Up. e.l.f. Beauty vice president of integrated marketing communications Patrick O'Keefe said in a statement, "e.l.f. was an early adopter in beauty on Twitch. We want to uplift and empower all creators in...
July is Disability Pride Month and, to mark the occasion, Discord released several accessibility features on desktop, iOS and web, with Android support coming in the future. A new Role Colors feature allows servers to display a colored dot next to a user's name if they have been assigned a role in the server. This...
YouTube noted the increasing interplay between short-form and long-form content on its platform when it released its latest Culture & Trends Report at Cannes Lions last month, and that interplay shows no signs of slowing. The Google-owned video site said Thursday that YouTube Shorts containing content that was sampled from long-form videos generated more than...
Full "Disclosure": Andie's new swim collection might be a "Ghost" by the time you read this. That's because the DTC swimwear brand's latest collaboration is with the actor, producer, best-selling author, songwriter and women's rights advocate Demi Moore. The trailblazing multihyphenate's limited-edition line comprises 10 styles inspired by Moore's personal collection of vintage swimsuits. With...
Twitter may be a cultural touchstone, but it's long trailed other social platforms in terms of ad dollars. Marketers typically use the platform as a place to raise brand awareness, but not as a place to drive lower-funnel conversions like web traffic or purchases, known as performance marketing, which has helped competitors Amazon, Meta and...
Women's soccer has been overshadowed by the men's game for decades. But this is slowly changing, as seen in a new Nike ad in which the women's game takes center stage. Nike's campaign for the UEFA Women's Euro 2022, which started on July 6, celebrates the players leading the charge today, while also elevating the...
Digital media company Goodway Group has acquired Canton Marketing Solutions, which it will merge with marketing transformation consultancy Control v Exposed to strengthen its martech and data engineering offer as third parties cookies disappear. The deal will expand CvE, founded in 2019, to around 40 people--with the aim of helping brands to overcome the growing...
When it comes to supply-path optimization, in some cases more is still more. The ad sales house CafeMedia, which monetizes the websites of hundreds of independent publishers like MacRumors, increased its programmatic revenue by building and activating two new integrations--one for Prebid and one for the Amazon Transparent Ad Marketplace--that allowed it to source demand...
Like a lot of publishers over the last 18 months, Trusted Media Brands, home to titles like Reader's Digest and Taste of Home, has grown ad revenue thanks to investments in first-party data. Now, it's using first-party data to increase deal size, win more pitches and move brands from relying on third-party data to using...
After a two-year delay, the UEFA Women's Euro 2022 soccer tournament kicked off in Manchester's roaring Old Trafford on Wednesday night. England defeated Austria in the first match, with EY predicting a TV audience of 250 million will tune in throughout the two-week competition Organizers have sold a record 500,000 tickets to fans from 99...
Havas Media Group (HMG) has opened a business-to-business (b-to-b) advisory unit working with launch clients such as Danish shipping business Maersk, Twill, JDE Professional and ABB. The global division will be known as Havas Business and will be headquartered in the U.K. Working with existing clients within the Havas roster from around the world, it...
To promote its Prime Day 2022 sales event, set for July 12 and 13, Amazon has dedicated more resources to a group of people who just keep growing in influence: influencers. For the first time ever, the ecommerce giant secured a handful of event spaces and filled them with merchandise set to go on sale...