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Новости за 27.07.2022

Spotify Q2 Earnings Show Its Ad Revenue Reached an ‘All-Time High’ at $360 Million

Adweek.com 

Audio giant Spotify revealed its 2022 Q2 earnings today, highlighting growth of its monthly active users, premium subscriptions and ad revenue. Although worries lingered following Spotify's split from Russia's market of 1.5 million subscribers, the streaming service still managed to exceed the goals it set in Q1 2022 where its revenue grew 19% year over...

Twitter: How to See the Words You’ve Muted

Adweek.com 

Twitter allows users to mute words and hashtags in order to stop seeing tweets containing those words and hashtags in their home feed. When a user mutes a word or hashtag, they will also no longer receive notifications about tweets that include that word or hashtag. Users can view all of the words and/or hashtags...

Google Pushes Third-Party Cookie Demise to 2024

Adweek.com 

Google said today it would hold off on its plan to get rid of third-party tracking cookies until at least 2024. This is the second time the tech giant has pushed back on the cookie's demise. Previously, the company had pushed the phaseout to late 2023. Instead, the ad industry, from advertisers to publishers, will...

Twitter Salutes the #BeyHive With a Custom Hashtag-Triggered Emoji

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Twitter rolled out a hashtag-triggered emoji to mark Friday's scheduled release of Renaissance, the new album from Beyonc?. The social network said the BeyHive custom fandom emoji marks just its second such initiative, following the one it created for the BTS Army when I reached 10 million followers in 2017, and it represents a continuation...

Calling a Ceasefire on the Remote Work Debate

Adweek.com 

Wars are now waged in the comments of a LinkedIn post. We've all seen them. We may have even participated in them. It all starts with a bold proclamation that we must all join the work-from-home revolution, that not doing so is an assault on our freedoms and rights as modern-day employees. Or, it begins...

PBS Chief Addresses Trump’s Lingering Effect at Virtual TCA Event

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For four years, Donald Trump's proposed spending budget attempted to slash resources for the Corporation for Public Broadcasting, which provides funding to PBS. But even though Trump is now out of the White House, the broadcaster is staying vigilant. At the summer press tour for the Television Critics Association on Wednesday, which shifted from in-person...

Rémy Martin and Usher Launch Global Campaign With AI-Powered Bottle and NFT

Adweek.com 

In a new partnership with R?my Martin, musical artist Usher turns his words into artwork for an increasingly digitized world. Together, the two are launching a global campaign called "Usher x R?my Martin 1738: A Taste of Passion" and featuring a limited-edition bottle and NFT. Through the bottle, the brand uses AI technology known as...

Twitter: How to Mute Notifications From Certain Users

Adweek.com 

Twitter allows users to mute notifications from certain groups of users on the social networking platform. For instance, users can mute notifications from Twitter users who have a "default profile photo." Our guide will show you how to mute notifications from certain users from within the Twitter mobile application. Note: These screenshots were captured in...



LinkedIn Collective Community for B-to-B Marketers Debuts

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LinkedIn debuted a new community for business-to-business marketers, LinkedIn Collective, with LinkedIn Marketing Solutions vice president of marketing Jim Habig calling it "a community of insightful, knowledgeable and provocative thinkers in b-to-b, for discussion and debate that will move our industry forward." The professional network also shared some highlights from parent company Microsoft's financial results...

Craving Data: Predicting Food Trends That Delight Consumers 

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Finding the right moment to bring food and beverage products to market was once guided by focus groups and surveys. In today's fast-changing market, those traditional tools alone fall short. With new artificial intelligence-driven analytics, Tastewise is helping brands like PepsiCo expand their market by discovering new flavors, enhancing products, and developing clearer and more...

Becoming a Home Delivery Game Changer With Walmart and Cruise 

Adweek.com 

With fast delivery apps on the rise, every company with a focus on customer experience is looking to meet the growing desire for shorter wait times. Now, Walmart and GM's Cruise, the self-driving car unit, are helping to capitalize on delivery methods through autonomous expansion. Rachel Griffin, Walmart's director of supply chain innovation, and Doria...

French Competition Regulator Casts Doubt on Major Commercial Broadcaster Merger

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Regulators have raised competition concerns over a proposed merger between French media holding companies Groupe TF1 and Groupe M6--owned by Groupe Bouygues--and RTL Group (part of German multinational Bertelsmann), particularly around the impact on the advertising market. The two companies had agreed a merger to form a broadcasting giant in March in a deal that...

Shopify Lays Off 10% of Staff as Pandemic Bubble Bursts

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Ecommerce platform Shopify has laid off 10% of its global workforce, with its chief executive telling staff in a memo the business made the "wrong bet" on how long a pandemic-fueled surge in online shopping would continue. The Canadian company reported 10,000 employees at the end of 2021 in a securities filing. By the end...

Babylist Rolls Out The Push Studio to Deliver Customized Partner Content

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Babylist is expanding its family... of services. The vertical marketplace and ecommerce platform for all things baby and beyond has launched a full-service content studio, called The Push. It joins Babylist's suite of offerings for brand partners looking to connect with the platform's 8 million customers, 3 million email subscribers and more than 1.7 million...

Sprite Retires Its Green Bottle for Even Greener Packaging

Adweek.com 

Green, it turns out, isn't always the greenest option. Although green plastic made from polyethylene terephthalate, or PET, is recyclable, it doesn't always get recycled. Any additives, such as color, make plastic more difficult to repurpose, which means fewer facilities are willing to process it. "There is no value for green [plastic]," Jan Dell, founder...

Zola’s Brand Refresh Marries Every Moment Between Engagement and Wedding

Adweek.com 

The average length of an engagement in the U.S. for couples married in 2022 is 18 months, according to wedding brand Zola. The figure is an increase from 12 months during prepandemic times. Looking to be there for all of the critical moments in that time period from engagement to nuptials, Zola has debuted a...

Coors Light Made a Thirst Trap—For Mosquitoes

Adweek.com 

Summer is a great season for enjoying a cold one with friends in the backyard or on a restaurant patio, minus one thing: mosquitoes. And to make matters worse, the bloodsucking insects are more attracted to people with alcohol in their system than those who haven't taken a drink, according to science. To help the...

Nonprofit Newsroom Verite to Launch, Serving New Orleans

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Three veteran New Orleans journalists announced on Wednesday the launch of a nonprofit news organization, designed to serve the city's marginalized communities--and becoming the latest in a series of nonprofit newsrooms across the country that aim to reverse the spread of local news deserts. Called Verite, the publisher will report on subjects including education, housing,...

These Sharp Thinx Ads Show Just How Far Period Care Has Come

Adweek.com 

Crucial aspects of period positivity include the need to reframe the way we view period stigma through expanding our understanding of who experiences periods, the fight for more inclusive accessibility and, of course, rethinking the often uncomfortable products that have long dominated the industry. Period care product company Thinx has teamed up with purpose-driven agency...

Nextdoor Teams Up With Verizon on The Big Neighborhood MeetUp

Adweek.com 

Neighborhood social network Nextdoor teamed up with Verizon on The Big Neighborhood MeetUp, a monthlong call to action in honor of Neighbor Month in September and part of Verizon's #ACallForKindness campaign, aimed at encouraging people to recognize and build vital relationships with those nearby and to showcase the power of kindness. The two companies will...

Alphabet’s Revenue Growth Slows While Advertisers Pull Back on YouTube

Adweek.com 

Google parent company Alphabet announced second-quarter revenue of $69.7 billion, up 13% from the same period last year, but missing estimates of $70.8 billion--and marking the slowest quarterly growth in two years. Of its total revenue, $56.28 billion was generated by advertising. However, YouTube saw only a 5% increase in sales of $7.34 billion, which...

Google Debuts Tool for Ad Buyers, Publishers to Confirm That No Additional Fees Were Taken

Adweek.com 

Google introduced Confirming Gross Revenue Wednesday, calling it a solution that helps buyers and publishers verify that no hidden fees have been taken from their digital advertising transactions. President, Americas and global partners Allan Thygesen explained in a blog post Wednesday, "Our advertising partners often ask me, 'How can I better understand where my dollars...


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