This recipe for disaster contains the following ingredients: disparate family members contained under one roof for an extended period, high-stress rituals like gift-giving and formal dining and copious amounts of alcohol. Shake vigorously, and the result is as explosive as it is predictable. Cann, the top-selling weed-laced soda with an A-list celebrity following, uses its...
In this week's edition of Marketing Morsels, you'll find creative ideas from Heinz, Hot Pockets, KFC, Taco Bell and more. Enjoy the assortment! Morsel #1: KFC Opens a Pop-Up London Pub Nothing says fried chicken like the dark wood and smell of ale emanating from a pub in Fulham, right? Well, KFC thought so with...
Producer, actress and recent Beacon Award recipient Issa Rae has been a relentless advocate for inclusivity on her own crews and through her partnerships with brands including American Express and Google. She is continuing her focus on providing opportunities for marginalized creatives by working with Walmart to launch the Black & Unlimited Digital Development Program....
Following a testing period, Discord rolled out server subscriptions for all servers whose owners are in the U.S. This feature allows servers to offer premium content and features to members who pay for a subscription. Subscriptions can range in price from $2.99 to $199.99 per month, and server owners will receive 90% of the money...
When it comes to the holiday season, we're constantly bombarded with advertising about all types of gifts. From loved ones to coworkers to friends, it can be overwhelming to keep track of who to gift what. For some male consumers, the struggle of finding a gift and avoiding last-minute purchases seems unavoidable . This year,...
Edison Research and SXM Media, home to audio apps Pandora and Stitcher, released The Women's 2022 Podcast Report, outlining how the gender gap in podcast listening is closing and how women are more receptive to ads on female-hosted podcasts. According to the report, more than 1 in 3 U.S. women (35%) over the age of...
In this world, you've got to take success where you can get it, and celebrating even the smallest victories can change your whole day for the better. What constitutes a win is in the eye of the beholder, but that doesn't mean you can't enjoy these little accomplishments as they come. With the sense of...
At BBDO, creatives have begun looking to a new creative partner to flesh out storyboards or brainstorm visuals for campaigns: artificial intelligence. The Omnicom-owned agency is exploring how cutting-edge image generation can play a role in its production process with a version of the popular tool Stable Diffusion, which it has tapped to workshop ideas...
Using long-form copy, an outdoor campaign that features ads measuring 13 feet long aims to highlight the plight of the 2 million people suffering Long Covid across the U.K. Titled "The Longest Ad," the campaign creative, which consists of 3,000 words of copy, has been placed at two bus stops in Edinburgh, Scotland. They both...
Social audio application Clubhouse has been beta-testing Houses--which it calls "a new way to host meaningful conversations"--and the beta will gradually begin rolling out to more users starting Thursday. Clubhouse said in a blog post Thursday that Houses let users create a group of community members, fans or friends through invites, and members of Houses...
Did controversial social platform Parler decide that Ye would ramp up the controversy past its comfort level, or did a loss of endorsements make the application's price tag too high for the artist formerly known as Kanye West? We may never know. What we do know is that Ye's agreement to acquire Parler, revealed in...
This year's holiday campaign from United Way Halifax is remarkable for a number of reasons--it's shot entirely on a Ring doorbell camera, its stars are volunteers instead of actors and it's been at least a year in the making. But its twist ending is what leaves the most indelible impression, coloring everything that comes before...