The latest merchandise play for lifestyle brand Playboy Group is another American classic: jeans. While Playboy has lent its name to a range of products throughout its 70-year history, including jewelry, shoes, robes and, of course, a captain's hat, Playboy Denim marks the brand's "first owned and operated" line of jeans. Styles for men and...
Instagram added more information to the Account Status tool it introduced last October as a "one-stop shop to see what's happening with your account and content distribution." Account Status alerts people if their Instagram account is at risk of being disabled and enables those who believe their activity is being flagged erroneously to tap "Request...
Miller High Life's holiday swag--a leg lamp reminiscent of A Christmas Story's famously fish-netted prop--has some big shoes to fill when it drops later this week. The festive item, modeled after the brand's Girl in the Moon mascot, follows last season's kitschy piece of decor: a suds-infused gingerbread dive bar that sold out in 2...
Social audio application Clubhouse is testing a Houses feature that allows users to create private groups where they can host private conversations and chat with friends outside of the public eye. If you're part of the Houses beta, our guide will show you how to create a House in the Clubhouse mobile app. Note: These...
Computer peripherals manufacturer Logitech joined brands big and small across the globe in turning to social media to promote its wares for the holiday shopping season, but it took a slightly different approach with its "12 Days of Deals" organic campaign on newcomer BeReal. The campaign runs through Saturday (Dec. 10) and gives people on...
World-renowned athletes (and fianc?es!) Sue Bird and Megan Rapinoe are turning their Instagram Live and podcast series into a full-fledged production company. A Touch More will create scripted and unscripted content that aims to tell the stories of revolutionaries and game-changers, with a particular focus on narratives around identity, activism and underrepresented communities, including LGBTQ+,...
Meta brought avatars to messaging application WhatsApp Wednesday. The company wrote in a blog post, "Your avatar is a digital version of you that can be created from billions of combinations of diverse hairstyles, facial features and outfits. On WhatsApp, you can now use your personalized avatar as your profile photo or choose from 36...
Pinterest is looking ahead to the new year with Wednesday's release of its Pinterest Predicts 2023 report on trends that it sees coming to fruition. The platform wrote in its introduction, "Over 400 million people come to Pinterest each month to plan for the future. Because people turn to Pinterest to look forward and get...
For the first time in Adweek's Agency of the Year program, we're releasing the shortlist of agencies considered for each of our Agency of the Year categories. Adweek has expanded the categories this year, adding Midsize U.S., Small U.S. and Multicultural to the existing program of U.S., Global, International and Breakthrough. How we got here...
Anheuser-Busch InBev has had quite a year. The planet's biggest brewer, which claims to make one out of every four beers sold around the globe, was named Creative Marketer of the Year at Cannes, top advertiser by marketing intelligence firm WARC and most effective marketer by nonprofit Effie Worldwide. "Our creative marketing capabilities continue to...
Video food network Tastemade together with Kellogg's Corn Flakes have launched a campaign and competition, "Baking a Difference." The campaign calls for five bakers to compete for the best holiday cookie recipe, part of the media company's goal to inspire its audiences to take action from its content. For the competition, five bakeries across the...
Christmastime can be tough for those who have experienced the loss of a love one. This spot from Dutch supermarket chain Plus features a teenage boy who has lost his father and must come to terms with his mother's new partner. Annually, the supermarket releases a holiday campaign that tells a family-based story, and this...
In 2013, BrewDog founder and CEO James Watt said he'd rather take his money and "set fire to it" than pay for traditional marketing. Fast forward nine years and the irreverent Scottish brewer has stumped up for plenty of big budget campaigns--and been issued several advertising bans in the process. This time the company has...
Pinterest said Tuesday that it entered into a long-term cooperation agreement with Elliott Investment Management. As part of the deal, Elliott senior portfolio manager Marc Steinberg will join Pinterest's board of directors, effective Dec. 16. Elliott said in July that its stake in Pinterest topped 9%. The investment firm reached a similar agreement with Twitter...
The CW's longtime ad sales chief Rob Tuck is exiting the company. Tuck discussed his retirement on social media on Tuesday; however, The CW and Nexstar didn't immediately comment on his exit. The longtime ad sales chief has been evp of national sales at The CW since 2008. In this role, he oversaw all of...
Twitch detailed updates to the Analytics section of its Creator Dashboard that will roll out to all of its streamers by the end of December. The Amazon-owned streaming platform said it separated its three Insights pages--Achievements, Channel Analytics and Stream Summary--into six: Achievements, Discovery, Earnings, Engagement, Overview and Stream Summary, adding that its early testing...
In this episode of The Speed of Culture Podcast, Suzy Founder and CEO Matt Britton chats with Rachel Tipograph, founder and CEO of MikMak, an enablement and analytics platform for multichannel ecommerce brands. After working at Gap as the youngest-ever global director of digital and social media, Tipograph founded MiMak in 2015. Today, the platform...
Snap Inc. said at its fifth annual Lens Fest augmented reality developer conference Tuesday that there are now 300,000 AR creators and developers on its platform, up from 250,000 last year, and they are behind over 3 million AR lenses, up from 2.5 million in 2021. The company also kicked off a new global "Lensathon"...