Gender-based violence is a global crisis that often begins with unhealthy perceptions of masculinity. New work from Canadian social-advocacy group White Ribbon demonstrates that the dangers aren't just in those perceptions, but just how close many men are to the violent behaviors that spawn as a result. White Ribbon launched a new campaign, "I Knew...
On this week's episode of Yeah, That's Probably an Ad, managing editor of creativity, creator economy and DEI Shannon Miller is joined by Jameson Fleming, Adweek's managing editor for agencies and brand marketing, to discuss this year's Agency of the Year award winners and the changes made to our selection process to better reflect the...
Netflix has hired Ikea's global marketing leader James Foster as its new vice president of EMEA marketing. Foster will move to the streaming platform after less than a year at Ikea owner Ingka Group, where he was head of global marketing and chief marketing officer for Ikea Retail since March 2022. Prior to Ikea, he...
Ahead of the FIFA World Cup Qatar 2022 semifinal matches Tuesday and Wednesday (Dec. 13 and 14), Instagram released four chat themes inspired by the countries remaining in the tournament: Argentina, Croatia, France and Morocco. Each of these themes features colors inspired by the respective country's flag. Our guide will show you how to use...
Twitter users globally can now view Community Notes, which were previously available only in the U.S. Crowdsourced fact-checking initiative Community Notes was known as Birdwatch in the pre-Elon Musk days. The social network said in a tweet from the Community Notes account that Community Notes that are rated as helpful can be seen here, and...
The semifinal matches of FIFA World Cup Qatar 2022 will be held Tuesday and Wednesday (Dec. 13 and 14) and, to mark the occasion, Messenger released four new chat themes inspired by the countries remaining in the tournament: Argentina, Croatia, France and Morocco. Each chat theme features colors from the respective country's flag. When one...
Which is bigger news: The first tweet from Twitter's official account in nearly two months, or the official confirmation of the details on the relaunch of subscription service Twitter Blue? Starting Monday, Twitter users can subscribe to Twitter Blue for $8 per month on the web or $11 per month on iOS--presumably to account for...
Careers are often looked at as journeys, with destinations sprinkled along the path as we navigate towards what is in theory, a destination of sorts, achieving a goal you've set your sights on. But along that path, there are often conflicting signs telling you to turn both left and right and also somehow straight ahead...
While big tech and regulation still play out, The New York Times continues to lead first-party data collection with products backed by the growth of its incredible subscriber base. Erin Hennessy, executive director of product marketing and insights at The Times, joined Adweek's NexTech Summit to discuss how her team is setting the standard for...
Do augmented reality, the metaverse and virtual reality have a place in the future of work? A survey by Meta of 2,000 employees and 400 business leaders across the U.K. and U.S. indicates that the answer is a resounding yes. Meta wrote in the introduction to its report, which was released Monday, "After three tumultuous...
The Super Bowl just got a little bit more aromatic. Downy is returning to the Big Game for the first time in 11 years. The Procter & Gamble brand will promote its Unstopables product. The 30-second ad will air during the second quarter and feature a celebrity who is a skeptic of Unstopables' 12-week freshness...
The holiday season means two things: togetherness and learning what internet users across the globe have been searching throughout 2022 via Google's annual "Year in Search." After last year's focus on healing, this year's spot shows a universal trend toward wanting to change habits and pursue happiness goals. Created by Google's Brand Studio and Trends...
The news and business publisher Semafor is on pace to generate nearly one-third of its first-year revenue from SemaforX, its experiential business, according to co-founder and chief executive Justin Smith--a percentage that will likely increase in 2023 as it expands its portfolio from 15 to more than 40 global events. Partly, this is thanks to...
Most brands don't deliberately try to attract controversy through their advertising. But sports betting brand PointsBet Sportsbook bucks that trend with its messaging, and it doesn't plan on stopping anytime soon. To further the brand's growth in the U.S. sports betting, it recently hired Dublin-based creative agency The Tenth Man for a year. The agency...
At industry events and inside board rooms, digital media executives talk a big game about diversity, equity and inclusion, but the conversation often falls back on the same excuse: The technology, or the media, simply isn't there to achieve the goals that sound good on record. Advertisers struggle to buy media owned by and featuring...
Goodbye dark diners and Liev Schreiber, hello R/GA and a more mirthful Mattress Firm. After putting its account up for review for five months--changing the scope as it went along--Mattress Firm whittled a field of seven top creative and advertising agencies down to two (the brand declined to name which agencies competed in the review)....
Amazon Web Services, the tech giant's cloud storage unit, is launching its own clean room technology next year, the company recently announced. In doing so, Amazon, which already runs a huge retail media business, demand-side platform and streaming services, is expanding its footprint into another part of the advertising industry, and one that is still...
December is the month with the greatest number of burglaries in Denmark. That's the claim of the Danish National Lottery, which has teamed with the world's largest security company G4S to promise the security of the homes and lottery tickets of its players leading up to its biggest annual draw. The lottery organizer also claims...
While the advertising industry has seen some progress in diversity, equity and inclusion, many agencies have only just begun making efforts toward advancing social justice initiatives and pushing the cultural envelope forward. For example, nearly 50 agencies that previously pledged to support DEI policies dropped those commitments in 2021, citing hesitation within leadership. More recently,...
No agency succeeds by playing it safe. Boring creative doesn't move the needle for brands, and agencies that peddle in mediocrity dissolve quickly. That has never been a problem for Mischief @ No Fixed Address in its two-and-a-half years of existence. Mischief takes calculated creative risks for brands including Eos, Coors Light and Tinder and...
If you ask Majority founder Omid Farhang to reflect on the past two years since creating the company, he'd describe a beginning rife with "beautiful accidents and unintended consequences." Despite how that may sound, he means it in the best possible way. "When we started the company, [the partners and I] put plans in place....
In the back of their minds, most agency leaders are doing math. Figuring out how many pitches they must invest in is a preoccupation. "It's just about survival, right?" Franke Rodriguez, Anomaly's New York CEO, posited. But Anomaly's leaders aren't worried about that. Last year, the creative agency declined 60% of new business opportunities. It's...
Agencies prepare for all kinds of potential disruptions to a shoot. But a cataclysmic volcanic eruption isn't one of them. Neither is a tsunami. Joan Creative had plans to help new client S&P Global launch its rebrand with several spots, one of which included an underwater dive through the marine life-heavy waters of Fiji. As...
For TBWA\Worldwide, disruption is not just methodology. "It's a mindset within this company that things should change, can change, and that it will be better because of it," said Troy Ruhanen, chief executive of Omnicom's TBWA\Worldwide, referring to the continued movement of the advertising group, which he calls a "collective." With more than 100 offices...
There's no shortcut to creative transformation, despite how much business leaders might wish for one. For FCB Group India--Adweek's 2022 International Agency of the Year--the journey was a gradual process spanning about five years and requiring hard work, focus and "belief" from the entire staff, said chairman and chief executive Rohit Ohri. But where once...