Twitter detailed a slight tweak to its $cashtags functionality, which lets users tweet the symbol for major cryptocurrencies, exchange-traded funds or stocks to generate a clickable link that brings up search results. The social network said in a Twitter Business tweet that those search results will now include pricing graphs for major symbols. Users can...
Snapchat released three updates Wednesday for its $3.99-per-month Snapchat+ subscription option, which debuted in late June and topped 1 million paying subscribers in August. As initially discussed in October, a new Gifting feature enables subscribers to pay $39.99 and send a friend or loved one a 12-month subscription to Snapchat+. Snap Inc. Snapchat introduced more...
After three years of pandemic-driven anxiety, societal division and occupational burnout, consumers are eager to buy brands and relish in experiences that offer inclusive escape, freedom and joyful rebellion. Indeed, consumers are embracing irreverent and playful brands like Liquid Death, which promises to "murder your thirst" with its canned water and recruited a porn star...
Utah resident Austin Measles jumped from a plane, crash landed at 70 mph, broke 52 bones, nearly died...and all he got was this lousy t-shirt. That's the top-line description, Liquid Death style, of an incredible survival story at the center of the brand's new documentary film, "Hard to Kill." The video, which clocks in at...
Twitter once again tweaked its Community Notes crowdsourced fact-checking initiative, which was hatched as Birdwatch in January 2021. The company said in a tweet, "In September, we began requiring that new contributors unlock the ability to write notes by first making valuable ratings. This increased average note quality so much that, today, we are retroactively...
Instagram launched a Notes feature that allows users to share posts containing only text and emojis that will only be visible for 24 hours. Each Note can contain up to 60 characters. Rather than being public content, Notes will be shared with the audience the creator selects and will appear at the top of each...
For NBC, the new year is bringing a new look. The company is in the midst of a brand refresh--subtly rolling out a new logo in the fall--and continuing the update with a new studio card/curtain raiser, a.k.a. the brandmark, animation and chimes that kick-off NBC programming. Viewers can see the curtain raiser debut during...
PPG will continue on as the official paint of the National Hockey League in Canada and the U.S. following a three-year extension of their North American partnership. Financial details and terms were not disclosed. Pittsburgh-based PPG will participate as a sponsor of the 2023 Discover NHL Winter Classic, in which its hometown Penguins will visit...
More people are buying pre-loved items as they make greener choices, but there's a long way to go to fix the fashion industry's climate ills. Between 2021 and 2022, brands' adoption of resale grew by more than 300%, according to a report by resale platform thredUP, with dozens more apparel companies expanding their online stores...
Back in person for the first time since its inaugural summit in 2019, Adweek's NexTech conference was held earlier this month. For two days, speakers discussed the trends that are shaping the future of marketing. Topics like audience targeting, alternative identifiers and retail media were discussed in depth, giving virtual and in-person attendees valuable insights...
Not many of us will get the chance to sit by the fire in a cave full of Whoville delicacies like Who Pudding during the winter, or ghost hunt in a firehouse equipped with proton packs for Halloween. These unique worlds have been transformed into a reality through rental spaces where fans' favorite stories are...
There was a time when travel-related brands heavily relied on influencers to sell a fantasy. These partnerships often resulted in a Facetuned photograph of a popular figure on a sandy beach, standing in crystal-clear waters with a candy-colored cocktail. Or they could be seen enjoying a picturesque view from their fancy hotel room, perhaps quietly...