Across many industries, including marketing and advertising, the gender pay gap remains a looming issue--especially for Latina women. In response, Justice for Migrant Women, a nonprofit dedicated to advancing migrant women's rights through advocacy, marks every Dec. 8 as Latina Equal Pay Day. As a way to advocate and spread awareness, Justice for Migrant Women...
The video game industry is dominated by men, which means that games tend to have fewer female characters and the ones that do exist are often highly sexualized. International nonprofit Girls Who Code is looking to close that gap by launching Girls Who Code Girls, a mobile and desktop experience that allows users to program...
The digital media company Vox Media, which houses editorial titles including Vox, New York Magazine and Thrillist, is discontinuing its business of licensing its content management system, Chorus, to publishers, Adweek has learned. Chorus, which has six clients currently, will no longer take on new customers and will not renew its existing contracts, according to...
Warner Bros. Discovery is making big changes to its U.S. Networks leadership. On Friday, news broke that several major execs are exiting the company amid an ongoing restructuring. Those leaving include Jane Latman, HGTV and Food Network home and food content president; Nancy Daniels, who was in charge of Turner channels and Discovery channels; Matthew...
Discord allows users of its desktop application to choose from two voice input modes: "Voice Activity" and "Push to Talk." The Voice Activity setting will cause the app to automatically transmit the user's voice as they're speaking, while the Push to Talk setting will require users to press a key to transmit their voice in...
The tidal wave of changes in the Elon Musk era at Twitter is heading toward the platform's third-party developer community, as the Twitter Toolbox initiative that debuted in February will be shuttered Dec. 15. Ivan Mehta of TechCrunch reported that developers involved in the project received emails earlier this week that read, "Thank you for...
The business-to-business world is often filled with jargon and technical detail that consumers never see. While b-to-b brands are getting more creative with their marketing, the sector is still plagued by boring work. As agencies struggle to differentiate themselves in a crowded marketplace, some like Umault and Zulu Alpha Kilo with its "Left Handed Chutney"...
How do you go from being the supporting act to the star of the show? That's one marketing challenge of French liqueur Cointreau, which despite being part of several classic cocktails, is sometimes overlooked by the everyday drinker. Cointreau's global campaign, created by agency TBWA\Paris, elevates the humble ingredient to center stage. It coincides with...
As part of its yearly Snowsgiving celebration, Discord released avatar decorations that Discord Nitro subscribers can use to decorate their profile pictures in the messaging application for a limited time. These avatar decorations will be available in the Discord desktop app until Jan. 6. Our guide will show you how to decorate your avatar for...
Car rental firm, The Hertz Corporation has named Wayne Davis as its executive vice president and chief marketing officer, which will see him lead the marketing strategies for its Dollar, Thrifty and Hertz brands with a focus on the growth of electric vehicles. Taking up the post from January 3, Davis will join from GE...
As the industry grapples with a reckoning on payment terms and the request for proposal (RFP) review process, diverse-, minority- and women-owned companies--those with smaller teams and often without reserves of cash on hand--are often hardest hit. And while areas of the ad industry brace for an economic downturn and tightened ad budgets, some vendors...
When Sarah McCreanor, known professionally as Smac, walks onto a commercial set dominated by intricate props, high-end green screens and an intimidating collection of cameras, she is confident that the directors, producers and costume designers have no idea she can present any product to an attentive audience of 2.7 million just by logging onto TikTok....
Google has promoted YouTube global advertising chief Debbie Weinstein to managing director of U.K. and Ireland to lead the tech business in the region. Weinstein, who was vp of global advertiser solutions for Google and YouTube, will take up the position from March. She will be responsible for leading the company and its teams focused...
TikTok is shuffling its trust and safety personnel deck in response to pressure from individual states and the federal government over safety and security concerns. The company is establishing a trust and safety team within the U.S. data security team it formed in June, and the new team will be led by current head of...
Ahead of a holiday season, the senior living advisory service A Place For Mom (APFM) has named Horizon Next, a division of Horizon Media, its media agency of record in a move to consolidate its media mix. The independent U.S. agency, which has managed traditional media investments for the brand since 2020, won its digital...
Hospital-bound children often can't get out and experience the trappings of the holidays, so Kia America brought the season to them with a virtual car trip to the North Pole. The brand used one of its all-electric vehicles, along with digital walls and other advanced gadgetry, to give youngsters at St. Jude Children's Research Hospital...
Meta is switching the focus of the process of creating applications for its platform from a product-focused approach to App Use Cases, starting this week with Facebook Login. Meta Reality Labs product manager Stephanie Curran explained in a blog post that the product-focused app creation process required developers to designated an app type and then...
The World Federation of Advertisers said it met with Twitter's new leadership team Dec. 1, and the company expressed its continued commitment to the Global Alliance for Responsible Media regarding common definitions, common measures, common tools and independent verification. Other than new Twitter owner Elon Musk, who was named in the WFA release, it was...