Welcome to Marketing Morsels, Adweek's weekly roundup of the marketing news you may have missed. In this week's selection, sample stunts and campaigns from Turo, Uber Eats, Instacart and more. Enjoy the assortment! Morsel #1: Watch Yeezy shoes burn for eight flaming nights In light of Kanye "Ye" West's antisemitic remarks earlier this year and...
Catching a break in the music biz isn't easily done without a helping hand (or two). And that's precisely what cultural creative agency Young Hero is hoping to serve as. The agency is working with budding artists and creators pro bono to provide access and opportunities to collaborate on client work, such as using songs...
"We acknowledge no wrongdoing, but here's $725 million." Meta proposed a settlement late Thursday to a 2018 lawsuit over elevations that now-defunct British political consulting outfit Cambridge Analytica improperly obtained access to user data from roughly 87 million people on the platform. This suit is separate from then-Facebook's $5 billion settlement with the Federal Trade...
What is the creator economy, and why should you care? Well, it turns out you do care. Big time. After all, the global creator economy is estimated to be worth more than $104 billion! And here at Whalar--2022's Streamy Award winner for Agency of the Year--we've brought you the biggest names to help navigate the...
Over the past few years, Austin, Texas has been a hotbed for creativity, technology and brand engagement thanks to, in large part, SXSW. Beginning with 700 registrants and ballooning to over 161,000 attendees at its peak, the now-expansive event was the only festival of its kind for a while, breaking culture-moving acts like Kendrick Lamar...
When a user creates a House on the Clubhouse platform, they can create a recurring hangout (or regularly scheduled meeting) for the House that will occur with their desired frequency, beginning on their desired date and time. For instance, a user could have their recurring hangout take place once per month. If you ever need...
Snapchat now allows users to gift a Snapchat+ subscription to their contacts in the social networking application. Users can purchase a one-year Snapchat+ gift subscription for another Snapchat user for $29.99. Our guide will show you how to give a Snapchat+ subscription to a friend from within the Snapchat mobile app. Note: These screenshots were...
When Drake and 21 Savage dropped their highly anticipated collaboration "Her Loss" in November, fans expected elite beats, playful raps and a megawatt duo looking to parlay the success of a No. 1 single into an enjoyable long-form album. What no one expected was a subliminal diss of stale marketing strategies in the music industry....
Throughout 2022, agency leaders faced activists hellbent on holding firms accountable for the work they do for major polluters. In 2023, policymakers are joining the chat. Much of this year's activity was seen at the Cannes Lions Festival of Creativity. The ad industry returned to the French Riviera for the first time since the beginning...
From the growth of FAST channels to ongoing measurement questions, the television ad market was anything but boring in 2022. As part of Adweek's year-in-review coverage, we asked 17 TV ad sales chiefs and buyers to reflect on the biggest marketplace changes over the last year. Though measurement was seemingly on everyone's mind, other topics...
It seems that every time TikTok takes one step forward on the path toward earning the trust of users and regulators, the ByteDance-owned video creation application then takes two steps back. Hannah Murphy of Financial Times reported that four employees on the ByteDance internal audit team--two in China and two in the U.S.--improperly obtained the...