Before Covid-19, perhaps you could lure someone out of the house with a $200 grilled cheese, $300 burger or $25,000 frozen hot chocolate. During that simpler time, you could fall in love at the glove counter at Bloomingdale's, split a sundae at the shop down the street, lose that person's phone number in a Gabriel...
The news and culture publisher BuzzFeed Inc., which houses the editorial titles BuzzFeed News, Complex and HuffPost, announced Tuesday that it is laying off around 12% of its workforce, or roughly 180 employees, according to a memo from chief executive Jonah Peretti obtained by Adweek. The layoffs, which primarily affect Complex Networks, BuzzFeed.com and overlapping...
Fresh Christmas tree delivery, an ecommerce innovation that got a shot in the arm during the pandemic, is expanding once again with the addition of Instacart. The delivery service is adding fresh-cut and artificial trees, as well as d?cor like ornaments and lights, for the first time in 2022. Retailers that offer similar services include...
With the holiday shopping season in full swing, brands could really benefit from some retail media spending advice. On this episode of Brave Commerce, Kate Crowley, Lego's senior ecommerce marketing director for Western Europe, and Luke Sebire, Lego's senior director of global ecommerce, join hosts Rachel Tipograph and Sarah Hofstetter to discuss the opportunities associated...
In October 2022, Uber formally launched its advertising division in the U.S. promising in-app ads with the power to grab people's attention while they waited for a car or tracked a takeout delivery. Now, it's scaling that business with the appointment of Paul Wright in the U.K. Wright will join the tech company as its...
LinkedIn Marketing Solutions vice president of marketing Jim Habig and LinkedIn global vp of sales solutions Alyssa Merwin shared their takes on three trends that they believe will strongly impact business-to-business marketing in 2023. Both executives at the professional network see evolving buyer preferences causing significant disruptions to the b-to-b buying process, noting that with...
Snap Inc. teamed up with Adidas on their first-ever Bitmoji Drop on Snapchat. Snapchatters have until Friday (Dec. 9) to redeem in-application currency Snap Tokens for an exclusive Into the Metaverse track jacket in Adidas' yellow colorway, featuring the Adidas Web3 logo and black stripes on the sleeves. Users can access their profile screen via...
80% of adults will contract Human papillomavirus (HPV) at some point in their lives, according to the National Foundation of Infectious Diseases (NFID). Publicis Groupe's annual "Holiday Wishes" film this year focuses on raising awareness for the virus while having some fun along the way. Each year, the agency network's film features its leaders--CEO Arthur...
TikTok released its Year on TikTok for 2022 Tuesday, a comprehensive series of lists highlighting the creators and trends that resonated on the video creation platform throughout the year. The company wrote in the introduction to Year on TikTok 2022, "In 2022, we lived, we laughed and we collectively agreed on our love of corn....
Audio production company Audio Up Media and book publishing house Harlequin Enterprises are teaming up to adapt 52 of the publisher's romance titles into scripted podcast series, with an eye to also turn these into--more highly monetizable--TV series. Audio Up, also home to mental health and wellness podcast Maejor Frequency, has experience in turning series,...
Music and culture publisher Warner Music Experience (WMX), which functions as the editorial division of Warner Music Group, launched three new channels on The Roku Channel Monday, making WMX the latest in a series of publishers to expand its video footprint into the world of connected TV. The new channels include WMX Pop, WMX Rock...
Business directory and crowdsourced review forum Yelp detailed two updates Tuesday to help users and businesses on its platform better organize their efforts: a new Projects feature on its mobile application and a revamped Yelp for Business message inbox. Yelp vice president of consumer product Akhil Kuduvalli Ramesh explained in a blog post Tuesday, "People...
Now that Dentsu Group's integrated leadership structure and its amalgamation of its global agency brands into a single Dentsu Creative entity has solidified, the agency has put another piece of the puzzle into place with Paulo Fogaca being named U.S. CEO. Fogaca's immediate remit as U.S. CEO is to solidify Dentsu Creative's vision, strategy and...
Neighborhood social network Nextdoor kicked off its first ever "Neighborhood Give Back" initiative, aimed at uniting neighbors around the common goal of helping others and driving action both online and in real-life. Nextdoor also teamed up with Feeding America, the largest hunger-relief organization in the U.S., to encourage neighbors to leverage the application's Sell for...
Serena Williams is a longtime habitu? of Art Basel in Miami, so it's no surprise the paparazzi found her there last week. It's also no surprise that Williams was in town to introduce a new signature fragrance--Coastal Morning, it's called--because, well, celebrities launch fragrances all the time. And since Williams has been a brand ambassador...
Snap Inc teamed up with fashion retailer H&M on a digital collection powered by the camera in the Snapchat application. People using the H&M mobile app for Android or iOS or Snapchat can use three augmented reality try on lenses to see what two outfits and one accessory would look like on them, with the...
Discord launched its yearly Snowsgiving celebration in its messaging application on desktop and mobile devices. From Dec. 5 through 12, users will be able to participate in daily community events in Discord's Town Hall server, which has been updated with a wintery theme. This includes activities such as drawing contests and guest speaker events. Users...
In today's episode of Let's Talk About Brand, host Christine Gritmon is joined by Andy Crestodina co-founder and CMO of Orbit Media Studios. While social media is increasingly topping search results and playing home base for companies and creators, it alone cannot be a brand's sole internet strategy. As social media sites (and their users)...