Fox Sports gets to keep Major League Soccer on its networks, striking a four-year linear rights agreement with the league. The renewal ends ESPN and ABC's 26-year run as MLS broadcast partners. Disney's networks had aired games since the league's founding in 1996. The league also announced a four-year Spanish-language deal with TelevisaUnivision, an original...
Tears aplenty flowed on Snapchat in 2022, as the platform's most popular lens of the year was the Crying Lens, which has been viewed more than 9.7 billion times since its debut. Snap Inc. Other popular lenses throughout the year included Shook, Cartoon Kid and Cute Anime. Snap Inc. said it determined its year-end trends...
AI art isn't just for bizarro DALL-E experiments. When done deliberately, it can be an incredible tool for creating an endless supply of relevant, on-brand images, to a degree that stock sites cannot even begin to touch. In today's episode of Let's Talk About Brand, branding expert Jenna Soard joins host Christine Gritmon. Soard explains...
In episode five of Touch of Truth, Kate Robinson. Robinson is an author, speaker, and co-founder of a number of initiatives dedicated to the legacy of her father, Sir Ken Robinson. She joins host Jackie Cooper to discuss dropping out of school at 16 and the four rules her parents gave her. Robinson then breaks...
In this episode of Brave Commerce, hosts Rachel Tipograph and Sarah Hofstetter are joined by Jay Sethi, CMO of Diageo Beer Co. at Diageo. Sethi paints a picture of multicultural neighborhoods sharing the foods and flavors they love, thus expanding one another's taste and perspectives. Sethi backs up this idyllic vision with a unique approach...
The confidence of marketers in the U.K. appears to be growing despite the economic turmoil being experienced around the world, with the majority having seen their marketing budgets grow this year. According to The CMO 75 Report released by the Chartered Institute of Marketers (CIM), there has been a rise in marketing budgets for 59%...
Twitch began rolling out its third annual Twitch Recap Tuesday, saying that its community watched 21 billion hours in 2022 and sent some 48 million chat messages via the Amazon-owned streaming platform. While the past two editions of Twitch Recap were shared via email, the 2022 version was integrated directly into Twitch.tv in a more...
Let's be honest: We sometimes see brands express support for something, and can tell immediately it's not genuine. Nowadays, consumers can read right through those types of marketing campaigns. Messaging that's genuine and truly meaningful is what all consumers are looking for. If your company only posts about certain causes or issues once a year...
Durgesh Kaushik joined Reddit in the newly created position of vice president of Asia-Pacific region and emerging markets growth. Kaushik had been senior director, market expansion for Africa, the Americas, the Asia-Pacific region, Europe and the Middle East at cryptocurrency platform Coinbase. At Reddit, he will be tasked with setting the strategy for responsibly growing...
Discord expanded its Connections feature, which allows users to connect their profiles on third-party platforms to their Discord account. With this update, users can set up more than 20 connections, including DeviantArt, eBay ,the Epic Games Store, PayPal, Reddit and Steam. Users have the option to display their connections on their profile. They can also...
As retail and media converge, a saturated advertising space is emerging where retailers and agencies are hard at work trying to gain an edge, building partnerships that give marketers the best access to data-driven, effective audience targeting. Most Advertisers and Agencies Are Positive About Retail Media in 2023 Rich Lehrfeld, senior vice president and general...
Social curation platform Flipboard is introducing ways to add conversation to the content in its Magazines, highlighted by the new Notes feature rolling out on desktop Tuesday, with Android and iOS to follow in January. "We are adding the ability for people to actually start talking to each other on Flipboard and add original content...
Privacy-focused search engine Neeva, founded by former Google ad boss Sridhar Ramaswamy, is expanding to Canada. The company said it has grown to one million monthly users globally, up from 600,000 in October, thanks to its expansion in the U.K., France, and Germany. Available on Android and iOS mobile apps, as well as on desktop...
In 2023, with advertising spend expected to slow, retailers have become a staple partner for most advertisers looking to reach their consumers, claims new research. According to a study released by IAB Europe and Microsoft, retail media has become an established element of marketers' strategies with 90% of more than 800 buy-side stakeholders planning to...
The International Swimming Federation (F?d?ration Internationale De Natation, or FINA), the body for water sports whose mission is to help everyone in the world learn to swim, has changed its name to World Aquatics. Husain Al-Musallam joined as president in the summer of 2021 with the agenda to drive change across all aspects of FINA...
In advertising, there are a few fixtures of the holiday season as regular as decorating Christmas trees and popping champagne on New Year's Eve. Coca-Cola's Christmas truck goes on tour, British retailer John Lewis tugs at the heartstrings--and in the Netherlands, the Dutch State Lottery brings out the cuddly animals. For the past several years,...
First-party data is at the top of the marketer's wish list this holiday season. But actually having the systems, structures and privacy compliance procedures in place to enable transactions with first-party data is another story. Michael Lampert, director of global marketing data strategy and CRM Lead at Mondelez, took the stage at Adweek's NexTech Summit...
Microsoft had a whole garage to begin its journey to greatness, but Michael Watts didn't have that luxury. He founded his creative production agency Hook in a closet in his Michigan home--because the garage was already being used by his roommates. Now, Hook boasts more than 100 employees across San Francisco and other locations, and...
By now it's clear that anyone betting on the post-Covid inflationary period being a short-term blip rather than the beginning of a long spate of hardship has resolutely lost. Consumer sentiment is increasingly moving from nervousness to existential fear as the "heat or eat" dilemma looms ever larger this winter. As expected, most early responses...
Sexual health care company Wisp has, for years, relied on digital channels like paid search, social and affiliate marketing to get the word out about its telemedicine services, which expedite access to sexual and reproductive health care. By last June, Wisp was ready to diversify its media mix, especially as the Supreme Court was slated...
In the space of a month, the world's two biggest SVOD streamers--Netflix and Disney+--have opened their platforms to marketers for the first time, each debuting an advertising-supported tier and ushering in a new chapter of the streaming wars. In March, Disney+ was the first to announce an ad-supported product, which debuted Dec. 8 in the...
There's a cynical old saying: Hatred breeds excellence. Scoff if you'd like--but not before you hear the story of how that adage created one of America's best-known holiday gifts: a sturdy little appliance known as Mr. Coffee. Vincent Marotta was a Cleveland real estate man whose business stalled when he couldn't secure financing. One morning...
Fox's Thanksgiving Day New York Giants vs. Dallas Cowboys NFL game averaged 42 million viewers, breaking a TV record set in 1990. In addition to its eye-popping NFL ratings, Fox Sports has also seen record viewership for English-language soccer during the 2022 FIFA World Cup, as well as the biggest audience since 2011 for Nov....
In February 2021, a new restaurant appeared in Steubenville, Ohio. Its name: Wings on Wheels. The menu featured what you might expect: chicken wings, soft drinks, sides of ranch and blue cheese dressing. Everything was rather typical about the place, except for one thing: There were no booths or servers--let alone a building. Wings on...
In this week's episode of To Dine For, host Kate Sullivan is joined by Laura Sage, the creator and CEO of Chill, a modern meditation studio. Sage was driven to create Chill by her desire to establish a regular meditation practice for herself and her frustration at not being able to find a meditation studio...