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Новости за 19.12.2022

WhatsApp Rolls Out Accidental Delete Feature

Adweek.com 

WhatsApp introduced an accidental delete feature on Android and iOS for cases when a user meant to delete messages from being seen by anyone on the application and mistakenly tapped on Delete for Me instead. People have five seconds to take advantage of accidental delete. The Delete for Everyone option debuted with a seven-minute window...

Answer the Call of Duty, Get Free Meals at Burger King

Adweek.com 

In summer 2022, a viral tweet showing 1993 classic game Doom running on a McDonald's kiosk sent gamers wild. As it turns out, the inspired "hack" was a Photoshop job. Now archrival Burger King has now brought gaming to its self-service screens for real. Expanding on its collaboration with Activision's Call of Duty: Modern Warfare...

Twitter Introduces Pre-Bid Adjacency Controls for Advertisers

Adweek.com 

Twitter found time amid this past weekend's drama to share two brand safety-related updates following the company's meeting earlier this month with the World Federation of Advertisers, during which it reaffirmed its commitment to the Global Alliance for Responsible Media. Starting Monday, advertisers on the platform have access to Adjacency Controls, which are pre-bid controls...

The Best Ads of 2022: The Good, The Great and The Future

Adweek.com 

In this week's episode of Yeah, That's Probably an Ad, managing editor of creativity, creator economy and DEI Shannon Miller is joined by audience engagement director Jess Zafarris and European creative editor Brittaney Kiefer to discuss the best ads of the year and the future of creativity. The 30 Best Ads of 2022 Stream the...

To Dine For Podcast: Grappa Maker Francesca Nonino

Adweek.com 

In this week's episode of To Dine For, host Kate Sullivan is joined by Francesca Nonino a sixth-generation grappa maker from Friuli, Italy. Nonino transports us to her beautiful part of the world and shares the history of Amaro Nonino and L'Aperitivo Nonino. Sullivan and Nonino spoke in person at Misi in Williamsburg, Brooklyn, an...

Instagram: How to Use the Christmas Chat Theme

Adweek.com 

To celebrate the holiday season, Instagram released a "Christmas" chat theme that adds a Christmas sweater background to conversations. This sweater pattern features a reindeer, snowflakes and more. Our guide will show you how to use the Christmas chat theme in the Instagram application. Note: These screenshots were captured in the Instagram app on iOS....

TikTok: How to Use the Santa Text-to-Speech Voice

Adweek.com 

Ahead of Christmas, TikTok released a "Santa" text-to-speech voice that will allow users to have Santa Claus read the text in their videos. Our guide will show you how to use the Santa text-to-speech voice in the TikTok application. Note: These screenshots were captured in the TikTok app on iOS. Step 1: On TikTok's video...

57.4% of Respondents to Elon Musk’s Twitter Poll Believe He Should Step Down

Adweek.com 

Vox Populi, Vox Dei? A drama-filled weekend at Twitter--clearly because five-day work weeks are not for the hardcore--was highlighted by a poll tweeted by Elon Musk asking if he should step down as "Chief Twit." A total of 17,502,391 accounts weighed in--no estimate was presented on how many were bots--and 57.4% (10,063,044) voted yes, versus...



Messenger: How to Use the Christmas Chat Theme

Adweek.com 

Ahead of the Christmas holiday, Messenger released a "Christmas" chat theme that allows users to add a Christmas sweater background to conversations. When this theme is activated, the conversation's emoji will automatically be updated to the Christmas tree emoji. In addition, three word effects will automatically be added to the conversation for the words "tree,"...

Xbox and Jimmy O Yang Introduce Gamers to ‘Nowstalgia’

Adweek.com 

Gaming has a lot of underrated benefits, potentially serving as a therapeutic tool during times of stress and a bonding activity for many. Some of our best memories can come from playing video games, inspiring nostalgia when reflecting on the characters and legacy franchises that have impacted our lives. Leaning into the potential every game...

How Wendy’s Is Turning an All-American Chain Into a Brand for Brits

Adweek.com 

Since its U.K. relaunch in mid-2021, Wendy's has opened 25 restaurants in the market, with sites in London, Sheffield and Brighton. Now, following a successful 18 months, it has ambitious plans to ramp things up with new spaces in Liverpool and Greater Manchester. The Republic of Ireland is also on the menu for 2023, with...

As the Platforms Stumble, Some Publishers See Increased Ad Spend

Adweek.com 

For nearly a decade, the digital advertising ecosystem has been dominated by a handful of social media platforms, whose data-rich targeting, ease of use and reliable performance revolutionized the field. But according to proprietary data collected for Adweek by executive research firm NewtonX, a confluence of emerging factors has loosened the platforms' stranglehold on the...

Consistent Reporting and Accuracy, Buyers Face Retail Media Growing Pains 

Adweek.com 

Elizabeth Marsten, group director of marketplace strategic services at agency Tinuiti, was evaluating a retail media buy and something seemed off. For all the impressions the retailer reported, the ad should have generated way more clicks. "[I asked the retailer] 'Do you measure impressions with [trade body] Media Rating Council standards?'" Marsten said, only to...

As 2023 Looms, Holding Companies’ Return to Office Plans Are Clouded in Uncertainty

Adweek.com 

Agency executives want their people back in the office. They would rather not waste away their real estate--which has been redesigned to accommodate collaborative work--but they also don't want people who prefer working from home to resign in protest. Every major holding company has told Adweek that it hasn't issued an official mandate in writing...

Top 10 Plant-Based Food Marketing Moves of 2022

Adweek.com 

American consumers may have lost some of their appetite for faux meat, but they're still snapping up non-dairy ice cream, veggie-centric snacks, grain-based milks and egg substitutes at grocery stores, restaurants and fast food chains. As the $7.4 billion U.S. industry has continued to grow, it has seen an explosion of products, meaning that distinctive,...

WFA Reports Clients’ Average Payment Time Has Increased to 60 Days

Adweek.com 

The average payment terms from clients now stand at 60 days with--on average--a third of agencies having been forced to extend their terms in the past 18 months in order to land contracts, with a quarter of businesses working on 90 day terms or more. The Global Agency Remuneration Trends Update report by the World...


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Андрей Рублёв

Итальянская забастовка: Рублёв, Котов и Самсонова вылетели с «Ролан Гаррос», Потапова обыграла Ван Синьюй






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Иностранные журналисты примут участие в проекте SputnikPro Мир

Заворотнюк похоронили на Троекуровском кладбище рядом с Ниной Руслановой

Юрист: Мигрантов из Средней Азии нужно заменить дисциплинированными бригадами из Северной Кореи