Reddit continues to tinker with its feed in an effort to make the platform easier to navigate for novices and veterans alike. In September, Reddit added a drop-down menu of feeds to its iOS application, including Home, News and Popular, as well as moving its home feed sorting options into the settings menu, and the...
Spotify Wrapped has become a cultural phenomenon. With users being able to view the data and insights collected from their Spotify playlists and share them with the world, the platform now annually creates a viral moment each December. Over the six years since it began Wrapped, the platform has turned data collection into a marketing...
Lebanese newspaper AnNahar--one of the most prominent media outlets in the Middle East--has garnered international recognition for its bold efforts standing up for freedom of speech and democracy. Its latest stunt continues in the same vein by reviving publications that were shut down due to political pressure and dysfunction. On Dec. 12, readers who picked...
Buyers and sellers are constantly looking for ways to improve the efficiency of programmatic supply paths. Ana Milicevic, principal of Sparrow Advisers, Lisa Arnold, vice president of programmatic strategy at Dentsu, and Greg Watkins, founder of AllHipHop.com, sat down with Adweek during our NexTech Summit to discuss the state of the programmatic landscape and what...
Twitch is hosting a Celebrity Yard Sale. Streamers Paul Scheer and Rob Huebel will welcome celebrity guests, comedians and fellow Twitch streamers to their FriendZone channel for the two-episode comedy game show, presented by Hyundai, Friday (Dec. 16) at 9 p.m. ET and Saturday (Dec. 17) at 7 p.m. ET. Celebrity Yard Sale takes elements...
As virtual try-on continues to redefine how makeup brands are reaching consumers, MAC Cosmetics is rolling out a new augmented reality (AR) tool that lets customers sample multiple styles at once through their phones. The feature is designed to replicate the experience of sitting at a makeup counter with built-in looks and tutorials from the...
As users browse their feeds in the Twitter mobile application, they may see promoted tweets that they're not interested in. Our guide will show you how to hide these ads from your feed. Note: These screenshots were captured in the Twitter app on iOS. Step 1: Tap the three dots in the top-right corner of...
Since New York is the mecca of marketing and advertising, it makes sense that a marketing company would want to wriggle like a worm into the core of the Big Apple. Looking to increase its visibility and fill client needs, marketing experience company Quad is opening an office in New York, located at 30 Irving...
A new survey of 1,316 U.S. teens by Pew Research Center found that 46% of them experienced at least one of the six cyberbullying behaviors analyzed by the think tank. The six distinct behaviors studied by Pew were: Constantly being asked where they are, what they're doing or who they're with by someone other than...
Grant Plotkin's professional success began when he learned how to facilitate uncomfortable conversations. When Plotkin founded his own design studio in 2020, just a year after he graduated from Parsons, he wanted to give prospective clients a reason to trust him. He bought a domain name, solicited contentious questions from his circle of friends and...
Dell is unveiling a new proof-of-concept laptop that offers a glimpse at how gadgets of the future could be designed with electronic waste minimization in mind--if and when the company begins to mass-produce the type of easily repairable and recyclable components the computer contains. The prototype laptop is a new iteration of Concept Luna, the...
Whether you're intrigued by the complex details of a streetwear brand's logo or entranced by your favorite artist's high-concept music videos, effective branding--and, with time, consumer loyalty--often begins with a striking visual moment. For a while, as veteran musicians, creative directors and business partners Jesse Rose and Jesse Rogg can attest, the praise for good...
One-dozen official National Hockey League partners will host activations at the NHL Winter Classic Plaza Dec. 30 and 31, with newcomers including BioSteel, Caterpillar, DraftKings, Extreme Networks and Fanatics. The Pittsburgh Penguins will visit the Boston Bruins at Fenway Park, home of Major League Baseball's Boston Red Sox, Monday, Jan. 2, at 2 p.m. ET,...
Since Google announced plans to deprecate third-party cookies in Chrome, we've seen a number of cookie-alternative identity solutions emerge. As more players enter the space, figuring out how to segment and measure audiences is becoming increasingly convoluted. Delphine Hernoux, chief data and analytics officer at Wavemaker, and Joe Anthony, chief executive and founder at Hero...
Potato chip brand Pringles will return to the Super Bowl for 2023 as it continues to explore how football fans across the country get "stuck in" and see the snack as a part of the celebrations. This will be the sixth consecutive year that Pringles has run an ad during the Super Bowl, with the...
TikTok released its third annual trend forecast Thursday, TikTok What's Next Report 2023, aimed at giving marketers some insights into how consumers' wants and needs will change in the upcoming year and how they should adjust their off- and on-platform strategies. The video creation platform wrote in a blog post Thursday, "Throughout the past 12...
Uncertainty is the bane of getting deals done. And the last few quarters have had their fair share of uncertainties, from supply chain issues to the possibility of a recession, leading to a slowdown in scaled ad tech and mar tech mergers and acquisitions. But how strong are the fundamentals of the digital ecosystem for...
Spotify revealed it's ending a handful of its live audio programming from Spotify Live, months after the venture rebranded in April this year. According to the company, it will continue producing sports shows like The Fantasy Footballers and The Ringer MMA Show. While four review and lifestyle shows will be pulled, including Deaux Me After...
Verizon is adding Ogilvy to its agency roster to handle the brand's b-to-b account, the brand confirmed to Adweek. "Ogilvy has been added to our agency roster to focus on our b-to-b business, while we continue to work with our long standing partners at McCann on Consumer and other key business priorities," a Verizon spokesperson...
Twitter is shutting down Revue, the newsletter publishing platform it acquired in January 2021. Revue founder Martijn de Kuijper said in a post on the company's website that the platform will shut down Jan. 18 and all data will be deleted, adding, "This has been a hard decision because we know Revue has a passionate...
There's no better way to pass time during a family get-together than enjoying a cold drink while solving a murder. Luckily, Detective Benoit Blanc has a new case just in time for the holidays. As a way to engage mystery fans for the upcoming Netflix film Glass Onion: A Knives Out Mystery, White Claw Hard...
NBC Universal is being upfront about its 2023 plans. Top line In an end-of-the-year note to employees on Wednesday, Linda Yaccarino, chairman, NBCUniversal, advertising and partnerships, revealed several major 2023 event dates for the company, including announcing NBCU would return to Radio City Music Hall on May 15 for its upfront week presentation. Between the...
When Sherwin-Williams was looking to gain market share in its b-to-b category, it teamed up with agency Wunderman Thompson on a color obsession series. Creativity fueled the "Thinking in Color" campaign, which aimed to reach architects. The rise of creativity in b-to-b marketing was one of several key topics that the industry's top b-to-b marketers...
Editor's note: Today's column is part of a series with Snap on augmented reality. Below, Christin Klein, U.S. head of tech, shares study findings that demonstrate just how engaging the technology is for consumers. Amid growing economic uncertainty, global headwinds and adjusting to a post-pandemic era, this holiday season is feeling different. Holiday spending was...