Новости за 10.12.2022

It's the happiest place on earth--for advertisers, that is. Around nine months after Disney announced ads would be coming to its flagship streaming service, Disney+ Basic launched on Thursday, giving subscribers an ad-supported offering that comes in at $7.99 per month. Disney's newest tier is only available in the U.S., and is expected to land...

After a series of significant changes to IPG agency R/GA as it restructures and moves away from its city model in the U.S. and instead implements a country model with five disciplines powering the business, the agency is making another noteworthy change by promoting Shannon Washington to chief creative officer, making her the first Black...